Vision, Mission, and Strategy at Starbucks

Robbins and Coulter (2012) point out, “A good value chain involves a sequence of participants working together as a team, each adding some component of value” (p. 520). Starbucks continually reviews every aspect of their business; from the organizational culture to values and ethics to strategy, planning and operations, management control and finally human resources and performance management, searching for those items that don’t contribute to the “Starbucks experience” which is what makes the Starbucks Corporation a successful business model. Organizational Culture The Starbucks Corporation is built around an experience, the Starbucks experience. While the Starbucks experience is most notably associated with the way customers are treated, one could argue however, that the Starbucks experience transcends just the way customers are treated. The Starbucks experience is an all encompassing culture that revolves not just around customers but also to employees, or “partners” and suppliers.

As a part of their mission, Starbucks strives to provide a work environment treating the customer, as well as employees, with respect and dignity. Furthermore, the company embraces diversity as a major component in the way Starbucks does business. In addition, Starbucks subscribes to the highest standards of excellence to the purchasing, roasting and fresh delivery of their coffee. Starbucks believes that the company should satisfy customers every time they serve a cup of coffee and contribute to the communities and the environment while recognizing that profitability is essential to their success (Starbucks.com, 2008). Starbucks owns and operates its own facilities, warehouses, and retail stores Environmental Fa... ... middle of paper ... ... to people who can then receive a higher wage as a result (Transfairusa.org, n.d.).

There were praises, cheers, and stories at the last Starbucks annual shareholders meeting. This was the last meeting for one of Starbucks’ most successful executives, Orin Smith. As the 62-year old Smith retires this month as Starbuck’s CEO, he will be remembered for his leadership in the company by turning the inspiration and vision behind Starbucks into a reality. When previous CEO Howard Shultz approached Smith to join the Starbucks team in 1990, there were only approximately 45 stores in the U.S. and Canada combined (Starbucks). Today, there are around 9,000 stores occupied over 39 countries in addition to the 1,500 planned to open this year (Ouchi A1).

Starbucks is one of only 23 companies to make Ethisphere’s Most Ethical business list 6 years row (Ethisphere, 2012). Starbucks has been on the leading edge of business ethics, with its innovative initiatives in; employee treatment, ethical sourcing and farmer support, community involvement, and environment friendly practices (Starbucks, 2012). Howard Schultz CEO of Starbucks was recently named Fortune’s Businessperson of the Year for 2011, due to his proven flair in marketing, and ability to come back and save the company he helped build after an eight year hiatus. Starbucks posted astronomical numbers for 2011; $12 billion in revenue, 37% increase in shares, and a major acquisition of the California base super-pr... ... middle of paper ... ... 6, 2012, from http://management.fortune.cnn.com/2011/11/17/starbucks-howard-schultz-business-person-year/ Kleinrichert, D. (2008). Ethics, Power and Communities: Corporate Social Responsibility Revisi.

Diversify Starbucks’ product offerings to include music CDs, coffee making equipment, mugs, and accessories, as well as develop new coffee related products through partnership agreements with other food and beverage manufacturers Starbucks’ Mission Statement Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow. The following six guiding principles will help us measure the appropriateness of our decisions: • Provide a great work environment and treat each other with respect and dignity. • Embrace diversity as an essential component in the way we do business. • Apply the highest standards of excellence to the purchasing, roasting and fresh delivery of our coffee. • Develop enthusiastically satisfied customers all of the time.

The Rise and Success of Starbucks Millions of Americans these days depend on the glorious caffeine rich nectar provided to them daily by the local Starbucks chain store. With its humble roots firmly planted in Seattle, Washington, this little coffee shop has turned from a novel idea, into a veritable necessity for Americans on the go. The amazing success of Starbucks can be attributed, in part, to operational planning. Starbucks has become a well-known company for selling the highest quality coffee beans and best tasting coffee products. It was one of the first companies to realize that the real money to be made was in beverage retailing, not just coffee beans.

Will restructuring help Starbucks Turnaround? Available at: http://industryweek.blogspot.com/ (Accessed:1st March 2008) Ball, DA, McCulloch, WH, Frantz, PL, Geringer, JM & Minor, MS (2001) International business: The challenge of global competition, 8th Edition, McGraw-Hill/Irwin De la Torre, J, Doz, Y & Devinney, T (2000) Managing the Global Corporation, 2nd Edition, New York: McGraw-Hill Johnson, G & Scholes, K (2002) Exploring Corporate Strategy Text and Cases, 6th Edition Starbucks Coffee Company, 2007. Starbucks Launches New Warm Food Offerings in New York Metro Area. Available at: http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/10-02-2006/0004443111&EDATE=(Accessed:1st March 2008)

New York, NY: Hyperion. Starbucks Stock Quote Analysis. (2011, March 26). Forbes.com. Retrieved March 25, 2011, from http://finapps.forbes.com/finapps/jsp/finance/compinfo/CIAtAGlance.jsp?tkr=SBUX

Today, Starbucks have more than 19000 retail stores in all over the world. The mission of Starbucks is “to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time” (Starbucks Corporation, 2014). Although the main selling point of Starbucks is their coffee, Starbucks also offer variety range of products from tea, smoothies to merchandizes. In term of the quality of their coffee, Starbucks believe in serving the best coffee possible to all the customers. By using ethical sourcing practices, Starbucks ensure that all of their coffee are grown with highest standards of quality.

Introduction Starbucks, begun as a single store as a roaster and retailer of whole bean and ground coffee, tea and spices in 1971 in Seattle, Washington. As of 29th September 2013, Starbucks has grown to more than 19,000 stores in over 60 countries with approximately 200,000 employees worldwide and $14.9 billion in revenues in fiscal 2013 (Starbucks, 2013; Starbucks, 2014). Starbucks is dedicated to inspiring and nurturing the human spirit. Committed to serving the finest coffee, creating an exceptional customer experience, and being a great place to work. Starbucks call and treat their employees as partners and honored to be acknowledged for their efforts (Starbucks, 2012).