Virgin Airlines Case Analysis

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The Virgin Airlines Company is a well-positioned company and has many competitive advantages over its key competitors. Thanks to its elaborate marketing planning strategy, the firm is capable of increasing its market share significantly and expanding to other regions it is yet to venture into. By adopting the recommended strategies, this company will achieve its envisaged goals and objectives.
It is recommendable to carry out both an internal and external study of the target and current markets, prior to the formulation of marketing goals. This equips the organization in terms of its potential to exploit the existing opportunities in the market effectively, and respond with equal measure, to any arising challenges or threats. The firm can only accomplish this by extensively analyzing its strengths and exploiting its competitive advantages (Andreas, 2011). The firm will also be able to establish its weaknesses and address them accurately. The firm is dominant in most regions it operates in, controlling a remarkable 10% of the market globally. These accomplishments are on account of the company’s efforts in conducting massive brand awareness campaigns in all the market segments into which it has ventured. In the recent past, the company has been able to employ the economics of scale concept in re-organizing its pricing strategies to attract more customers. The company was able to lower its prices, while still maintaining the high-quality and value of its services and products (D'Angelo, 2010).
In addition, the firm has adopted a new strategy to decentralize its operations. This is a factor that has contributed to its improved performance in the past few years. The firm is now capable of responding to matters in a timely manner...

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