1. Viral Marketing
Viral Marketing is not just another type of marketing in the digital era. It is more likely the result which the marketer wish to obtain from his/her marketing campaign. As the name implies, the message is supposed to be spread like a virus by the people themselves through different channels like YouTube, Facebook, Twitter … etc. In these different channels message can take different forms like video, email, Image, Game … etc.
Basically the message should be created in such a way that appeal to the people with high Social Networking Potential (SNP). These people will then share the message through their communication network. So the message will spread virally in the network in a pyramid manner.
Marketing professors Andreas Kaplan and Michael Haenlein suggests three criteria for a successful viral marketing campaign.[1]
1. Messenger
Messenger is the one who is supposed to spread the message. But to make the message viral, three types of messengers are specified in the book.
• Market Mavens : People who are first to expose to the message
• Social Hubs : People with large number of connections in FB, Twitter
• Sales People : Receive the message from market mavens and do the necessary changes to make it to be spread by social hubs
2. Message
Message must be memorable, different from the trend. People should think that it is worth sharing among the friends.
3. Environment
Launching of the message should be at the right time and right context.
Apart from these factors, there are several guidelines to be followed by a viral marketing campaign.
• Message must be appealing to the targeted set of people
• Message should be worth to be shared among friends
• Large platform like YouTube, Facebook,Twitter … etc
• Initi...
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...ause of the novelty of the video. It is very heart touching. People think that it is worth sharing due to the message it tries to convey and due to graphics it used to deliver the message. [3]
Recent Halal related image sharing in the Facebook can be also known as a successful viral marketing campaign done by Bodu Bala Sena (BBS). They created images which are having the effect of Muslims on the Buddhist in an aggressive manner. However they were successful in spreading the message among young Buddhist who are in the Facebook and to their families through them.
Medahani Deshapriya’s Ex Alien song also got the attention of many people though it was not in a positive way. It was a novel way of singing as she said. But society didn’t accept it in the way she predicted. That video was virally shared due not in order to promote her but to insult the way she is singing.
messages are used to draw in the reader and stir up interest in the product.
The message should be a subtle but powerful one saying something along the lines of “Fortune, favor, fortitude”. It should communicate this to the general public. Showing wealthy and influences to those who doubt it and view it negatively.
Similar to news in its widespread marketing, publicity is another method in which people’s minds are reprogrammed, this time by the merchandisers. Publicity attempts to ingrain concepts and transmit political and commercial messages into the consumer’s minds, in an endeavor to make them buy specific goods. They do this by constantly exposing the people to the products through their repeated displayal on various mediums. Billboards and posters can be found on most highways, and in nearly all cities around the world. Consequently they push ideas at the consumer any time he/she travels on foot, by car, or even uses the public transport systems.
How messages intended to influence the behavior of large audiences are selected, crafted, and delivered
4) Viral-Quotient per Content (Any Media) - Most popular YouTube video was viewed 200,000 times. On an average, a video was viewed 1600 times. This builds upon the idea of Customer engagement, and Content distribution in the social space, that relates heavily to the very purpose of such a campaign. Also, this entire communication was user-generated, so the message didn’t look, at least to say, to be coming out in the form of ‘Company Promotion’.
Your professor wants to upload a video of talking horses, and he wants it to go “viral” (i.e., spread very quickly to many people). Based on the different factors that cause ideas to spread, give examples of what the video would need to include for it to have the highest likelihood of spreading.
to the message, make sure the individual is credible and word of mouth is the most
Viral marketing is a form of word-of-mouth marketing that aims to result in a message spreading exponentially and campaigns work when a message is spread exponentially and it results in a desired outcome for a brand (Stokes, R., 2010). Viral marketing uses the internet to disclose and spread the company’s products or services. It harnesses the electronic connectivity of individuals to ensure marketing messages are referred from one person to another (Stokes, R., 2010). There are two types of viral marketing. Organic viral campaigns spread with no input from the company who wants to advertise. The message or product/ service being sold by the merchant are passed around in a viral nature without any intention from the marketer (Stokes, R., 2010). In organic viral marketing, no planning was done on how to broadcast the products or services and those who expose the products or services made a choice just to pass it around by word of mouth in the internet. Amplified viral marketing on the other hand have been strategically planned, have defined goals for the brand being marketed, and usually have a distinct method of passing on the message (that can be tracked and quantified by the marketer) (Stokes , R.,2010). To go viral, sellers or services provider have to define the aims of the campaign. Sellers or service providers have to decide if the company wants brand awareness, drive traffic or make sure customers avail of the products or services. Secondly, the company should plan the message it wants to go viral. The message has to be unique and easily noticeable by consumers. Third, the message you want to convey must be passed on to others efficiently. The company has to provide incentives for sharing. The greatest ince...
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