Video marketing is the use of videos to market or promote a brand, service or product. A video is a more vivid, lively and memorable presentation of the marketing message, which results in enhanced search engine ranking, more conversions and click through rates, and better sales. Depending on their marketing plans and goals, companies can use live event videos, customer testimonials, explainer videos, how-to videos, entertainment (viral) videos and corporate training videos, among others, to pass their brand messages more persuasively, briefly and effectively. Today, online video marketing has become popular because it is cheaper to implement and the videos can be distributed on channels like YouTube with amazing ease.
Why Should You Embrace
In fact, videos can be shared on broadcast television, YouTube, street marketing and video boards, increasing the possibilities of reaching the target audience. The sharing of the videos results in more exposure of the brand message and generates an increased interest in the marketed brand. Indeed, video marketing is the simplest and most effective way of reaching lots of prospective clients and getting the marketing message heard, seen and felt. Besides, videos allow marketers to appeal to the emotional side of their clients, attach faces to their marketing messages, and establish more influential and useful connections with their
Scrupulously produced and properly shared videos will increase search engine ranking, open rates, conversions and click-through rates. According to a recent study by Forrester Research, a web page with video is fifty times more likely to appear on Page 1 of Google search results than a web page without video. Another study by Zappos reported that web pages with video convert 6-30% more clients than pages without video, while Vidyard reported over 100-percent increase in conversions for businesses that have incorporated video into their online marketing. Other recent studies have also indicated that around 57-percent of online consumers are more likely to buy a brand that they are considering purchasing after they have watched a video demonstration of the brand. And as the cost of creating videos continue to drop, both small and large businesses can use videos to set their marketing apart and gain the edge over their competitors.
How to Implement Effective Video Marketing
Even though many companies usually work hard to implement effective search engine optimization (SEO) strategies, they usually consider video marketing and video SEO as a secondary venture. As a result, most businesses either ignore or give very little marketing resources to the internet’s second biggest search engine, YouTube. With the upsurge in video consumption across all devices, however, it is important and prudent that all companies make video content and marketing an integral
Nowadays, commercial is becoming a major part of mass media. It does not only try to inform people about the availability and attractiveness of industrial good productions but also contribute to build an awareness of resources and alternatives for customer in daily life. There are thousands of commercials, so to attract customer, advertisers use various kinds on their commercial to make people aware of the firm's products, services or brands. Though they use various kinds on the commercial, the main goal of advertising tries to convince customer to buy their products, or do what they want. An excellent commercial will create a deep impression on their customers, or who want to become their customers by using three classical appeals: pathos, ethos and logos.
By providing the consumers with content management and editing tools, the consumers can share more of their videos. By sharing more videos, GoPro can harness the power of social media and viral marketing via online content. Furthermore, the purpose of this marketing plan is to use online marketing tools to create value, value delivery, value communication, and customer relationships (Popa, 2015). By establishing loyal customer relationships, GoPro can retain their market share and continue to build their action camera
During the 2016 Super Bowl, companies paid approximately $5 million for a 30-second commercial, according to CBS (Ourand, 2015). With this type of investment, it is important for companies to strategically consider how to relay messages to consumers in a meaningful way. However, even a hefty investment will result in a very low increase of sales (Clow & Baack, 2016). Visual advertising results in better message delivery than other forms of advertising for larger companies with a creative mix of strategy, source, appeal, and execution shown in Table 1. The results of a creative mix promote customer loyalty, acquisition, and increased product exposure. Successful messaging assists in potential
Microsoft is a company that sells many things. Selling things along the lines of computers and computer software. One of their biggest selling items back in the 2000’s was the Xbox 360. As of June 2014, Microsoft sold more than 84 million Xbox 360’s. In 2014 they released an ad with Aaron Paul, an actor, to help sell their newest addition to the Xbox family, the Xbox One. This ad was aired on T.V and it is now on YouTube as well. In the ad, Aaron Paul shows off the new features and plays a game on it for a bit and then gets a phone call which makes him have to stop playing. Microsoft then promotes the Xbox One and shows the cost of the Xbox One and the commercial ends. The ad, overall, tries to persuade the viewers into buying an Xbox One
Viral marketing is essential for Post-it to increase brand awareness. Furthermore, viral marketing can be the result of the “Go ahead” campaign where people showed creative ways to use Post-it notes. However, Post-it should not aim at creating at the fastest viral videos, since all of the fasters viral videos come from music artists (Statista,
Media has been an important role in promoting BMW products. BMW has advertised itself through various media medium such as TVCs, Press Ads, and etc. “BMW ads are not to sell the product, instead the brand. BMW usually advertise through TV commercials because BMW gets an opportunity to attach personality to the brand and to be creative as when people are watching television they are attentive. Internet is also a platform used to advertise their brand and products. As Internet is a home to wide range of customers geographically, it helps to adver...
“I find, the fancier the fashion magazine is, the worse the Photoshop. It’s as if they are already so disgusted that a human has to be in the clothes, they can’t stop erasing human features.” ― Tina Fey. Everyday, magazines produce images of impossible beauty. As a result, society looks up to these unrealistic beauty standards and tries to recreate the unreplicable. Photoshop has become so common now in modern society, that everything you see in media has been retouched. These unrealistic beauty standards affect women and men in society to believe that they’re not good enough; making them insecure and come to hate themselves. Deceiving yourself means not truly and fully accepting the reality of your own body, and therefore letting digital image
Over a trillion dollars is spent to get people to “want” not “need.” Advertisements have been in American society since the day we broke off from Britain. As time went advertisements have become more apart of every Americans life. No person can escape advertisements, walking down the street people see them, on phones people see them, music, radio, Television, countless of ways to get to people. The question is, do advertisements actually do their Job by persuading a person to have an interest in whatever the advertisement is showing. Advertisements are successful in the fact they do grab the attention and do get results by people in particular areas or socioeconomic groups. Companies target different audiences with different types of advertisements,
Once the target market has been identified it is important to develop a marketing strategy. In today's fast paced, information overloaded society; conveying a message about a product seems to be more difficult than ever. The consumer is bombarded with advertising everywhere they look. Today advertising not only exists on television, radio, magazines, and newspapers, it can be found on billboards, park benches, in our mailboxes, on buses, taxis, at sporting events, and on clothing.
It has been 20 years since the original Independence Day radically changed what we thought about a summer blockbuster. When the first trailer was released for the movie, Will Smith was only that guy from The Fresh Prince of Bel-Air, Jeff Goldblum was an established actor who is was coming off the major hit Jurassic Park, and Bill Pullman was destined to be quoted for his speech in the movie up until now.
Within the industry, YouTube has become one of the most influential ways to promote services, the environment of the company, as well as feedback and travel experiences from a variety of customers. Public Relations practitioners are starting to avoid pitching to reporters and going directly to consumers. It has been reported that YouTube is likely to serve more than 75 billion video streams to around 375 million unique visitors during 2009 (Jantsch). YouTube makes it accessible for customers and a variety of individuals to post comments and like or dislike videos, making sure the right message is always uploaded. YouTube also offers travel companies a number of opportunities to increase awareness, which demonstrates thought leadership and drive for new business (Pergolino).
Innovative, creative and consistent MultiMedia marketing strategies are now a necessary tool of trade, no longer just an add-on, rather a medium on which to compete globally, reach more customers, and build new relationships.
Since these videos are played automatically on Facebook & Insta, you need to be sure you are following a good video marketing strategy.
According to Shimp (2007), there are five important factors which determine the purpose of advertisement in terms of marketers’ communication with consumers. He listed these five factors as follows: “(1) informing, (2) influencing, (3) reminding and increasing salience, (4) adding value, and (5) assisting other company efforts.” (p.246). To clarify that, the first most important aspect is informing people which means company needs to enhance the awareness of the consumer about their products by mentioning its advantages and features. Advertising also affect the products in two ways. Firstly, by basic demand, which build consumer desires for old products of the company and secondly, refers to a new brand of the company. In addition, effective advertising can retain consumer’s mind fresh about the image of a brand which develops the trace of the memory where consumers have to choose between two or more products. Moreover, it may change the product quality, create new, well-designed and elegant product and change consumers view towards the product. Lastly, by effective advertising program, company may save money and time as s...
Many don’t realize that the road to success isn’t so much a road as it is a winding,