Video-Blogging Industry
Video-blogging is a relatively new form of internet communication that dates back to the year 2000 (and specifically, to the start of the longest-running video blog in history by Adam Kontras) (http://en.wikipedia.org/wiki/Video_blog). Nowadays online video is a very promising way of making people aware of one’s brand and company. According to YouTube statistics, each month more than 1 billion unique users visit YouTube and over 6 billion hours of video are watched each month there (i.e., almost an hour for every person on Earth). However, the video-blogging industry has a significant drawback – in the modern world of the affordable variety of cameras and accessible editing, which is downloadable at one click, the barriers to entry have almost vanished.
Competitors
As Natalya browsed through the web, she has discovered that so far there are no video-blogs that would occupy the same niche as A, B, C, D…men. There are usual text blogs on psychology and separately on finance, yet there are very few video-blogs, whose topic coverage would go beyond tutorials, critical movie reviews, or humorous and entertaining reviews of popular videos (e.g, “This is Horosho,” “+100500,” “Bad Comedian,” “Maddyblog,” “Usachev Today,” etc.).
“The niche taken by A, B, C, D…men seems free so far. However, there are enough indirect competitors who have lots of subscribers and whose videos gather thousands of views. People apparently spent much time watching them…Hence, there is no way we may totally ignore our indirect rivals.” Thinking this way, Natalya has decided that it may be worthy to observe the most popular channels on YouTube and other video-platforms in local as well as global scale to trace certain patterns of onl...
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...For A, B, C, D…men, however, it seems more important to create valuable and informative content, which has not found its audience yet. “So, what could be done to target the right people on the web? Should anything be changed in the video-blog’s nature to fit the industry? Can it really fit in it? Will it survive? ” all these questions bombarded Chinara’s head as she tried to come up with the appropriate promotion strategy for A, B, C, D…men.
Works Cited
Interesting channels on YouTube http://www.youtube.com/channel/UCF0pVplsI8R5kcAqgtoRqoA
YouTube Statistics. Retrieved on 24th of March, 2014 from http://www.youtube.com/yt/press/statistics.html’
Yvision.kz, http://www.yvi.kz
Gonzo.kz, http://www.gonzo.kz
Vk.com, http://vk.com
Betancourt, L. (October 09, 2009). The Complete Guide to Video-Blogging, http://mashable.com/2009/10/09/video-blogging/
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...urself (and Others): How YouTube and Blogging have Changed the Rules of the Campaign. HINCKLEY JOURNAL OF POLITICS , 75-85.
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The single author weblog is an ideal format for creating a sense of individual presence on the Web. It allows its author to build up over time an archive of thoughts and writings; when regularly updated, it gives its readers a strong sense of the author’s presence. (p.
Scolari, Carlso Alberto. “Transmedia Storytelling: Implicit Consumers, Narrative Worlds, and Branding in Contemporary Media Production.” International Journal of Communication 3 (2009): 586-606. Print.
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Content is created by artists that put time and effort into movies, music, advertisements, video games, and essays to broadcast their ideas to anyone willing to listen. Thes...
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Keen, Andrew. The cult of the amateur: how blogs, MySpace, YouTube, and the rest of today's user-generated media are destroying our economy, our culture, and our values. New York: Doubleday, 2007. Print.