Victoria Secret: The Secret Brand Of The Secret

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Recommended: The concept of brand strategy

I have chosen Victoria Secret as the brand for my snapchat story. This is because they are a company who effectively uses social media and choose the right MARS tools. This then satisfies the customers needs and wants and makes Victoria Secret a popular and successful brand.

Marketing is the process to creating a plan which covers the 4 p’s. These include product, place, price and promotion.

Victoria Secret (VS) uses many touch points that are consistent and this results in customers knowing what they are going to get. One touch point that they well is the iconic bags. Even though it may not seem like a big deal it a very successful way of marketing themselves and giving the customer something a little bit extra and more special.

Victoria …show more content…

By receiving frequent emails from the latest sales, becoming a loyalty customer, and portraying a VS girl makes the customer feel like they are buying into the brand.

An email directed to the customer, especially if it is personalised can strengthen their relationship with the brand and build loyalty.

Retail is the process of selling consumer goods and/or services to customers through multiple channels of distribution to earn a profit.

The first kind of retail Victoria Secret use are physical (brick & mortar) stores with 1,100 stores worldwide.

The brands objective originally was to make what was an uncomfortable experience (shopping for lingerie) by men to one that could be light hearted and fun.

This has now evolved so that the retail experience is appealing to woman (a range of ages) and from the moment you see the store from a distance creates an inviting environment.

The well known pink interiors are eye catching and the garments are presented in a luxurious way. It has become a one stop shop for woman to not only buy lingerie but but also other girly, feminine toiletries and …show more content…

The overall customer experience is derived from all aspects of shopping at either of these being consistent and their expectation of what the brand will deliver, being met.

Victoria Secret use online data to make merchandising choices that will have a positive impact and make the product sell. They do this by streamlining what is online to match what is in store.

Victoria Secret can be said to be what is termed a 360 degree brand. This means all channels are linked and correspond to one another. Catalogue, stores and online will all launch and promote the same product in the same way with the same quality and positioning
Since generation Y has been around the need for online has become a higher demand. Even though you may not experience the ‘full’ aesthetic of the brand, you can get instant purchases which satisfy your needs at that exact time.
Sales are the efforts put forth to attain a company’s sales objectives. In order to complete the process of selling a product/service the following steps are critical.

The sales associates are very important within the brand as they are the ones who actually sell the product (and deliver on the brand

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