Verizon Wireless: Case Study

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Verizon Wireless is a highly recognized cellular phone service provider that has a 10 year (2014-2024) agreement to be the title sponsor of the INDYCAR Series. Verizon also continues to sponsor the Verizon P1 Award, which is presented to the Verizon INDYCAR Series pole winner in each race; a partnership that started in 2010. With this sponsorship Verizon has agreed to execute and cultivate programs to benefit fans, the series, teams, commercial partners and race venues. This contract also includes major network coverage upgrades to the Indianapolis Motor Speedway with the Project 100 initiative; equipment enhancements to INDYCAR Race Control; the addition of pit lane monitors; and superior connectivity for race fans at each race track. Project …show more content…

The app features a Live Race Center, where users can view the leader board, points as they run, live audio, live cameras, 3D live view, and the weather. It also features videos, news, photos, a social tab, which features all the latest outgoing tweets by the INDYCAR Series, and podcasts. It also features standings, races, drivers, and teams. Users can also customize notifications and choose a favorite team and driver. The emerging technology delivers rich multi-faceted multimedia content to multiple devices at once rather than sending it in a separate stream to each user. This contract gives the INDYCAR Series many technological advantages that they did not have in the past with their former title sponsor IZOD. The INDYCAR Series 16-race schedule features day and night races with a combination of oval, road course, and street course tracks. The schedule features events in 12 different US states (Florida, Louisiana, California, Alabama, Indiana, Michigan, Texas, Ontario, Wisconsin, Iowa, Ohio, and Pennsylvania) and one event in Ontario, Canada. Its pinnacle event, the Indianapolis 500, is considered “The Greatest Spectacle in Racing” and draws in hundreds of thousands of fans and viewers from around the

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