Using the Social Media as a Marketing Platform

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PART ONE – ANALYSIS

1.1 Literature Review

Evans (2010) states a lot of companies miss perfect opportunities on making the link between social media and search marketing in their online marketing plans because they don’t realize the link between social media and search is being found. The programs of social media marketing are focus to create different functions to encourages the users/ readers and attracts their attention to share their information within the social networks. The current electronic word of mouth refers to any statement of users shared by the Internet, such as social networks, web sites, news feeds and instant messages, that about product, service, brand, or an event. Marketing of social media as the process of gaining attention or traffic through social media platform. Social media is a catch all term for platform which allows for the users to do different social actions radically. The common social media is Facebook, Linkedin, Twitter… etc. New advertising and marketing platforms… focus on conditions for cooperation and defection aptly describe the choices available to marketers and consumers in social media marketing… view of social media marketing holds that the marketer-consumer relationship can evolve toward mutual cooperation (Anderson, 2010). Linkedin is the premier site of social network that is most solely to professionals, also a networking tool for business rather than personal purposes… allows more people to take comments and conversations seriously because everybody has their professional reputations on the line (Neal, 2011).

The advantage of the internet is that it offers greater possible distribution or presence for fewer dollars than any other market...

... middle of paper ...

...ults for the targets women and men with upper-management job titles wand executive. In researches, female are more likely to purchase the clothes than male, and female with higher income are more likely to buy higher priced clothing than other females who with less discretionary income and lower incomes. Besides, LinkedIn is allows to target different categories of users, such as specific companies/ industries, gender, age of target audience, target members of groups, job functions and titles, as well as the specific regions around the world or specific country.

2.5 Gantt Chart

REFERENCE LIST

Adrie Reinders and Marion Freijsen (2012) The E-Factor: Entrepreneurship in the Social Media Age. USA: BenBella Books Inc

William M. Luther (2001) The Marketing Plan: How to Prepare and Implement it. USA: Amacom Books

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