At Wesleyan College there is an issue with communication between students and dining hall staff. My groups’ POV Statement was “A Wesleyan student would like better communication regarding freshness and food choices between the consumers and the dining hall staff. We are going to solve this problem by creating a suggestion desk that includes a comment box, what’s fresh, the food of the week, and a mascot prompter. A suggestion box desk is a good idea but will it be functional is the question. Promoting the suggestion box desk will be a must, so people will know that is it available. We need evidence to prove that the suggestion box will be more adequate to solve the issue with communication between students and dining hall staff.
In July 2012, Sharlyn Lauby of hrbartender.com wrote an article titled “7 Considerations for Suggestion Box Programs”. In this article Lauby discusses the do’s and do not’s when creating a suggestion box. Having a purpose for the suggestion box is number one on her list. . According to Lauby (2012), “a suggestion program needs to serve a purpose within the c...
In this essay, the author has argued a clear problem, about why not to install carpet in dorm rooms. I believe that the reasons the author gives might appeal to the audience. But I believe this essay is underdeveloped. It is more about the reasons why the author feels carpeting dorm rooms is a bad idea. But not if the students really believe it’s a bad idea. I think the author should have included a student survey or testimonies about why carpet is a bad idea.
Also throughout our discussion, when using evidence we added page numbers, which helps out Ms.Karhu and our classmates on where to find that specific text evidence. Although we need to keep working to improve on moving from one topic to another. We spent half the discussion talking about the same idea, while we needed to work on saying the idea and then move on. I know I need to work on asking more questions. When talking about a certain idea I have to be more detailed instead of general. What I mean is to make people think about my ideas and let my classmates ponder on what I have to
Direct-to-consumer (DTC) advertising refers to one of the marketing strategies in a pharmaceutical industry. As pharmaceutical products directly affect people's lives and health, many industrialized countries ban DTC advertisements; the United States and New Zealand are the only industrialized countries that allow DTC advertising of prescription medicines. However, there is a controversy over whether DTC advertising, as one of the most effective forms of mass communication, should be more regulated than it is now. This debate is ongoing. This research argument, however, contends that people need stronger regulations against many DTC advertisements in the pharmaceutical industry because they are usually manipulative and misleading to people.
Conger, J. A. (1998). The necessary art of persuasion. Harvard Business Review,76 (3) , 85-95.
As expressed in the previous chapter, there is no clear and concise definition as to what exactly is and is not persuasion. Therefore, persuasion has several names and meanings making it difficult to define this complex topic. In this chapter, the author examines some of the reasons as to why defining this phenomenon is such a hassle. To do this, the author first describes two important factors that clarify the source of differences among definitions of persuasion, which are the ideas of pure versus borderline persuasion. Following these characteristics, the author presents five other controversial factors that also contribute to the differences among definitions of persuasion.
Persuasion is a process by which the persuader, through communication, gains the approval or support for the topic (Let's Compare Motivate and Persuade, 2013). The arguments to motivate this change in thinking comes through careful use of rhetoric, but one must also be able to define the six principles of persuasion in social psychology: “Reciprocity, Scarcity, Authority, Commitment and Consistency, Consensus, and Liking” (McLean, 2010, p. 521) and be able to recognize them as they are taking place. Then, one must carefully apply these concepts in order to find the means to effectively facilitate persuasion (p. 518).
We should have off campus lunch because none of the other students want to waste any school money on their ID. The subject chose I will be discussing is off campus lunch. The issue chose is relevant because other students will have to eat the same thing everyday. The purpose or reason why I chose to discuss this topic is because the students don't want to have the same food everyday. I am credible speaker because of how this affects me. This issue affects me because I don’t want to have the same food every day, and there is a mall next to our school and we could get our favorite food there and we could just walk there. No other students does not want to eat school lunch because they want fast food soda or juice and they can walk with their friends and they can hang out with their friends.
Persuasion is a commonly used communication technique that allows us to socially influence a certain topic positively or negatively. Its purpose is to help affirm or nullify an idea, belief or attitude. Sometimes the exact topic is very detectable in communication such as during debates but other times it displayed a little more subtly. Persuasion is more than just verbally speaking. Non-verbal communication such as body language, tone and pitch of the voice can also add to the affirmation of the topic. The setting and location also help encourage the acceptance of what is being persuaded.
Kerbel, Matthew R. (1993). An Empirical Test of the Role of Persuasion in the Exercise of
Persuasion is the force exerted to influence behavior that includes a reflected change in attitude. Everyday we are bombarded with messagesfrom people who wish to influence our behavior and attitudes. Persuasion canbe used to accomplish good as well as bad, though, in my paper I willrefrain from making value judgements and only report the factual aspects. I will discuss the two basic routes to persuasion, the elements involved, andways to protect current attitudes and behaviors from change. When trying to persuade someone, there are two different methods from which to choose-the central and peripheral routes. The central route persuades by usingdirect arguments and pertinent information. The peripheral route persuadespeople by association with incidental cues
In closing, Persuasion is a powerful tool, both in trying to persuade others and being
I tied my photos and captions to work together with a good layout and analytical perspective. My argument is not being made very clearly. It is more about how nice the museum looks not what the space is arguing and what my actual argument at the top is making. I need to push my argument more and support it with information that is relevant to the claim. My flyer is more about the space than the fact that the “art museum enriches students’ lives by contributing to the education of all university students by helping them become knowledgeable of cultural diversity.” If someone looked at my flyer they would think I am making the general argument that people should go to the art museum because of the different art and activities it has, not because
Specific Purpose: To persuade my audience that action is needed to deal with the problem
At first glance you see an incredibly handsome man embracing an enchanting young lady. The two appear to in love. They are all alone, kissing in a dark gloomy subway station. How can this be an advertisement for men¡¦s shoes? Most advertisements use appealing visuals like these to sell their products. Many of those techniques are illogical, deceptive, and some may even be considered too erotic. The attached advertisement for shoes employs many of these techniques in campaigning their product to customers. It promotes shallow values (sex appeal), it was illogical, and even deceptive.
Marketing is defined as follows: Marketing is the process of interesting potential customers and clients in your products or services. In this essay, I am going to address the concept of “social marketing” and how does social marketing differ from “societal marketing” or “socially responsible marketing” in the first part, and in the second part, I am going to provide examples of each of the three approaches to marketing and analyse how these represent a departure from traditional marketing practice.