Urban Music: Urban Contemporary Music

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Urban Music (Urban Contemporary Music) Urban Music, also commonly referred to as Urban Contemporary Music, is an aggregate of musical genres that developed in the 1970s in the United States as a form of music radio programming. The programming category gained particular traction in the 1980s and 1990s as an alternative to both Afro-American orientated stations that featured hard soul, funk, hiphop and rap material and to mainstream, white-orientated popular music radio programming, which only featured a small number of Afro-American acts, many of whom had gained mainstream acceptance through exposure on the music video channel MTV. DJ Frankie Crocker is commonly regarded to have pioneered the approach through his work as music programmer for Manhattan-based radio station WLIB-FM, which commenced broadcasting in 1974. His early programming combined established R&B material with the burgeoning style of Disco and later went on to include elements of rap, hip hop and reggae, both in general programming and niche slots. This approach proved highly successful with radio audiences and was ...

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