United Fruit in Costa Rica

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Among the multitude of American corporations, few stand out like the United Fruit Company. Reviled the world over, United Fruit was one of America’s most notable early multinational corporations. Operating all over Latin America and peddling their produce across the globe, United Fruit would get its start in Costa Rica, a small Central American country nestled between Nicaragua and Panama. The decision to attempt to modernize Costa Rica by General Tomás Guardia would prove to be a fateful one that forever altered the course of Central America.
To understand the machinations of General Guardia, we must first look briefly at Costa Rica’s historical situation. As noted by innumerable books and articles on the subject, the term “Costa Rica” was something of a misnomer for the country until the coffee-boom of the 1830s and 40s. The “rich coast” was named, as legend has it, by Christopher Columbus himself after landing there in 1502 and seeing natives adorned with gold. Ironically, the natives witnessed by Columbus were not natives at all, but invading members of the Carib tribe that had brought their own gold to this relatively poor place. True to form, Columbus displayed a stunning misinterpretation of the facts and coined the site “Costa Rica” (Watkins). This “discovery” in 1502 would, as in the rest of Latin America, herald the end of life as the indigenous knew it. For the next 300 years Costa Rica would find itself under Spanish control, yet this burden was significantly lightened by the absence of riches the Europeans craved. These long centuries under Spanish influence would find Costa Rica in the position of the periphery, relatively spared from the harsh rule often employed in more profitable sectors.
Ironically, the relat...

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...uiesced, and died soon after (Colby 66, Chapman 38-39). The death of Costa Rica’s leader opened room for Keith to become even more central to the economy, and, equipped with 800,000 new acres of land, that’s precisely what he did (Colby 67). With unprecedented access to the nation’s finances and a government willing to sign over as much land as needed, Keith began to make his empire.
As exports from bananas continued to create wealth, Keith continued to form plantations on his Costa Rican lands while overseeing the completion of the railroad. Finally, in 1890, the task originally taken up by his uncle had been accomplished. However, the railroad was far from first in his mind. Seeking to become a powerful force in the increasingly lucrative banana industry, Keith began to open plantations in the surrounding countries of Nicaragua, Panama, and Colombia (Colby 69).

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