Understanding the Convergence of Media Systems and Political Communication in the U.S. and Western Europe
A powerful trend is clearly underway in the direction of greater
similarity in the way the public sphere is structured across the
world. In their products, in their professional practices and
cultures, in their systems of relationships with other political and
social institutions, media systems across the world are becoming
increasingly alike. Political systems, meanwile, are becoming
increasingly similar in the patterns of communication they
incorporate.
We will explore this trend toward global homogenization of media
systems and the public sphere, focusing particularly on the relations
between media and political systems, and on the industrialized,
capitalist democracies of Western Europe and North America. We will
organize our discussion of how to account for this trend around two
pairs of contrasting perspectives. Much of the literature on
homogenization sees it in terms of Americanization or globalization:
that is, in terms of forces external to the national social and
political systems in which media systems were previously rooted.
Other explanations focus on changes internal to these national
systems. An important distinction can also be made between
mediacentric perspectives, for which changes in media systems are
autonomous developments which then influence political and social
systems, and those which see social and political changes as causally
prior to media system change.
Americanization and Globalization
The phenomenon of homogenization in world media systems was first
emphasized as a scholarly...
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... amounts of capital to invest in new technologies and to compete in
liberalized international markets has produced a strong trend toward
the development of multinational media corporations (Herman &
McChesney, 1997). Clearly such corporations, to achieve economies of
scale and scope and to take advantage of market integration, tend to
internationalize both products and production and distribution
processes, contributing further to the homogenization of strategies
and professional practices. The extra-national circulation of
professionalism, the integration of company management within the same
group and the universal circulation of the same products can only
weaken those national characteristics that, at least in part, had made
economic and entrepreneurial systems of individual countries different
from each other.
When discussing the media, we must search back to its primal state the News Paper. For it was the News paper and its writers that forged ahead and allowed freedoms for today’s journalism on all fronts, from the Twitter accounts to the daily gazettes all must mark a single event in the evolution of media in respects to politics and all things shaping. Moving on in media history, we began to see a rapid expansion around 1990. With more than 50% of all American homes having cable TV access, newspapers in every city and town with major newspaper centers reaching far more than ever before. Then the introduction of the Internet; nothing would ever be the same.
Cary, Mary Kate. "5 Ways New Media Are Changing Politics." 4 Feburary 2010. U.S. News. 14 October 2015
Imagine a world in which presidential debates were not televised, and a person would have to read the newspaper to get all their political news. Just how different would our country be today? Television has a huge effect on American politics. It is often the main source from which people derive their reasoning and opinions from. There is a plethora of news television channels to choose from and gather information from. These channels often run all times of the day. Keeping American citizens up to date on all developing news. Television properly helps U.S citizens vet and get to know the candidate, as well as the candidate's plan.
Media finds its central role in the democratic debate in providing information, analysis, and a diversity of perspectives to the public. In recent years, with what is known as a media revolution, the amount of telecommunication outlets has increased dramatically. Often called “a product of healthy market competition,” the media revolution has theoretically expanded the public’s access to a multitude of facts, opinions, and general information (Miroff, et al. 2015). However, with a
The aim of this paper is to look at the relationship between the mass media, specifically television, and presidential elections. This paper will focus on the function of television in presidential elections through three main areas: exit polls, presidential debates, and spots. The focus is on television for three reasons. First, television reaches more voters than any other medium. Second, television attracts the greatest part of presidential campaign budgets. Third, television provides the candidates a good opportunity to contact the people directly. A second main theme of this paper is the role of television in presidential elections in terms of representative democracy in the United States.
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The Mass Media is a unique feature of modern society; its development has accompanied an increase in the magnitude and complexity of societal actions and engagements, rapid social change, technological innovation, rising personal income and standard of living and the decline of some traditional forms of control and authority.
Policymaking is a political process which is affected by various social and economic factors (Hofferbert, 1974) and media systems play an integral role in shaping the social context in which policies are developed. Through the media, citizens learn how government policies will affect them, and governments gain feedback on their policies and programs. Media systems act as the primary channels between those who might want to influence policy and the policymakers '' controlling the scope of political discourse and regulating the flow of information. Textbook policymaking follows an orderly sequence where problems are identified, solutions devised, policies adopted, implemented, and lastly evaluated (Mazamanian & Sabatier, 1989). In reality, the policy process is more fluid, where policies are formed through the struggle of ideas of various advocacy coalitions (Sabatier, 1991) in what has been described as a policy primeval soup (Kingdon, 1995). The policies, on which the media focuses can, and often does, play an important part in determining the focal issues for policymakers.
The Power of the Media in Politics The mass media possesses a great deal of influence in society and politics in the United States. Newspapers, radio, magazines and television. are able to use their own judgment when reporting current events. The The power of the mass media is an asset to the government in some instances and a stumbling block in others. Recent technology and regulations related to The media have improved the means by which the public can get information.
The main aim of this report is to analyze the impacts of changes in the media concerning the societal and individual view of politics and politicians. The report also describes significant milestones in mass media since the year 1960 and examines the impact of mass media on how people think politically. The report then considers the effect of technological advancements in mass media and the effect on the results of elections. The use of mass media has increased over the last fifty years in that it is a primary medium through which supporters of various campaigners share their ideas and views concerning politicians and different political parties. Through social media, behaviors and performance of several activists have brought
Rather than being a neutral conduit for the communication of information, the U.S. media plays an intricate role in shaping and controlling political opinions. Media is extremely powerful in the sense that without an adequate functioning media, it is virtually impossible for a sophisticated social structure like the U.S. Government to exist. Henceforth, all known sophisticated social structure, have always dependent upon the media’s ability to socialize. The U.S. government generally will exploit the media, often times manipulating the enormous power of the printed word. Ultimately empowering the U.S. government, strengthening it with the ability to determine and control the popular perception of reality. One way in which government achieves this objective, is by its ability to misuse the media’s ability to set the agenda. Contrary to popular belief, media is in fact an enormous hegemony. In fact, separate independent news organizations relatively do not exist. Rather than creating an independent structured agenda of there own, generally lesser smaller news organizations adapt to a prepared agenda, previously constructed by a higher medium. Based upon this information alone, it is quite apparent that media functions in adherence to the characteristics of a hierarchy. This simply means that media is structured in a way that it operates functioning from top to bottom. This is also identical to the hierarchical nature of the human body, in that from the commands of the brain transferred through the central nervous system, the body responds accordingly. In order for the U.S. government to control and determine the public’s popular perception of reality, the government must shape and oversee the information that the media reports to the existing populous. This particular process of democracy is known and referred to by political scientists as cognitive socialization. However, many of us, who do not adhere to the cushioning of political correctness, refer to it as the propaganda machine. Numerous political scientists consider cognitive socialization to be the most effective form of political socialization. According to theory, cognitive socialization is doctored up information, which is strategically fragmented in such a manipulative manner, that the probability of its rationalization is highly predictable. The manipulative properties of cognitive socialization are so diabolical and Machiavellian in nature, that I consider it to be the ultimate perversion of the democratic process. In all seriousness, numerous intellectuals, and gentleman held in good stature agree, that cognitive socialization is the product of an evil genius.
Prior, Markus. "News vs. Entertainment: How Increasing Media Choice Widens Gaps in Political Knowledge and Turnout." American Journal of Political Science. 49.3 (2005): 577-592. Web. 3 Feb. 2014.
The current role of mass media in politics has definitely played a significant role in how view and react to certain events and issues of the nation. Newspapers, magazines, television and radio are some of the ways information is passed onto many of the citizens. The World Wide Web is also an information superhighway, but not all of the sources on the Internet are credible. Therefore, I will only focus on the main three types of media: written, viewed, and audible, and how they affect whether or not democracy is being upheld in the land of the free. The media includes several different outlets through which people can receive information on politics, such as radio, television, advertising and mailings. When campaigning, politicians spend large quantities of money on media to reach voters, concentrating on voters who are undecided. Politicians may use television commercials, advertisements or mailings to point out potentially negative qualities in their opponents while extolling their own virtues. The media can also influence politics by deciding what news the public needs to hear. Often, there are more potential news stories available to the media than time or space to devote to them, so the media chooses the stories that are the most important and the most sensational for the public to hear. This choice can often be shaped,
"Freedom of the press is guaranteed only to those who own one." This quote by A.J. Liebling illustrates the reality of where the media stands in today's society. Over the past twenty years there has been an increase in power throughout the media with regard to politics. The media's original purpose was to inform the public of the relevant events that occurred around the world. The job of the media is to search out the truth and relay that news to the people. The media has the power to inform the people but often times the stories given to the public are distorted for one reason or another. Using slant and sensationalism, the media has begun to shape our views in society and the process by which we choose our leaders. There was once a time when the government used the media as a medium to influence voters, committees, communities etc. Recently, it has been the presidents of major media outlets that have not only exercised power over the public but also made their presences felt in government and in the halls of congress. When the word democracy is thrown about it usually has to do with the rights or original intentions for a group or organization. The first group intended to be influenced by the media was the informed voter. Political parties along with the government used a variety of media resources to persuade the voter or in effect receive a vote for their cause. Returning to the thought of ?democracy? the question is, what was the original intention of the media with relation to the theme of democracy and the informed voter? To analyze this thought thoroughly one must first grasp an understanding of the basic definition of democracy.
Thirty years ago, if I told you that the primary means of communicating and disseminating information would be a series of interconnected computer networks you would of thought I was watching Star Trek or reading a science fiction novel. In 2010, the future of mass media is upon us today; the Internet. The Internet is and will only grow in the future as the primary means of delivering news, information and entertainment to the vast majority of Americans. Mass media as we know it today will take new shape and form in the next few years with the convergence and migration of three legacy mediums (Television, Radio, Newspaper) into one that is based on the Internet and will replace these mediums forever changing the face of journalism, media and politics. In this paper I will attempt to explain the transition of print media to one of the internet, how the shift to an internet based media environment will impact journalism and mass media, and how this migration will benefit society and forever change the dynamic of news and politics.