Criticalistic And Psychographics And Characteristics Of A Speech

1134 Words3 Pages

Autumn Beddington
Midterm
1. a) Demographics is knowing the characteristics who you are communicating with and arranging your speech in order to better communicate with that group. b) Psychographics is knowing the personality of the crowd and using that to better communicate with the audience.
2. Understanding demographics and psychographics of the target audience will make your speech more effective because you are able to relate to your audience. It will be easier to address your audience if you know their characteristics and personalities you can make your speech accordingly.
3. The importance of a good introduction is to capture the audience. The reason it’s important to capture the audience is because it decides whether or not they are going to pay attention to your speech or not.
4. When creating an introduction you want to start with the attention grabber to hook the audience. Once you have everyone’s attention you should present your thesis so they can clearly grasp what your topic is. After that briefly summarize what you are going to talk about during your …show more content…

If it doesn’t have any effect on them why should they listen or care. You want to capture their attention as soon as you start. One way to do this is to trigger an emotion, the way to do this is to know your target audience and know what is most important to them. Another way is to when you begin establish a problem something the audience might not have been aware of and that has an effect on them. Once you have a problem you can tell them the cause of this problem and finally tell them how to change it. You should keep in mind that you aren’t going to be able to persuade everyone so your target audience shouldn’t be people that are extremely against what you are trying to persuade it should be the people that are neutral or slightly against what you are

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