Unattainable Things in The Great Gatsby
The roaring twenties. Cars were the things to have and a party was the
place to be. Everybody wanted something. F. Scott Fitzgerald's book, The Great
Gatsby, describes the events that happen to eight people during the summer of
1922. In the book, people went from west to east because something they desired
was in the east; unfortunatly in the end those 'somethings' were unattainable.
...I decided to go east and learn the
bond business. Everybody I knew was
in the bond business so I supposed it
could support one more single man. All
my aunts and uncles talked it over as
if they were choosing a prep school
for me...
Nick went to the east to make money. He was from the midwest, and even though
his family was doing pretty well in the money department, Nick wanted to make
his own money. By going from the midwest to the east, Fitzgerald shows Nick's
desire to have more money. After spending the summer in the east and seeing
how money affects people, he decides to go back west.
I see now that this has been a
story of the west, after all-Tom
and Gatsby, Daisy and Jordan and
I, were all westerners and and
perhaps we possessed some deficiency
in common which made us subtly
unadaptable to eastern life.
In other words, after finding out what the east was really like, Nick lost his
interest in being in the east and returned to the west.
Gatsby came east looking for another type of money - Daisy. Gatsby and
Daisy had last seen each other about five years before, when they were dating.
Then Gatsby had to go to war. While he was away in war, Daisy met Tom and then
married Tom. Daisy had always been rich and thought that in order to get Daisy
back, he need to have money and be able to give Daisy anything she wanted. He
found out that Daisy was in the east and went to go try to get her back.
...I thought of Gatsby's wonder when
Fanon came to the idea of revolutionary practice mostly because of his interest in negritude ideas, which was introduced to the culture in the 1930s by Parisian poets of African descent. One of them was Aimé Césaire, neighbor and teacher of Fanon. The essence of negritude was in the development of black consciousness and refusal to assimilate into white culture. The term «Negritude» was coined by Aimé Césaire coined. According to Jean-Paul Sartre, Negritude is an anti-racist racism, counterculture, which arose as a reaction to the old theories of racial inferiority. According to Fanon, the oppressor-Eurocentrist convinced that he is the creator of history, the discoverer of new, the bastion of freedom, that their culture is superior to other cultures. Oppressed sees that it is a set of illusions and prejudices, that had grown in
that her husband was having an affair with another women but Daisy did not do
All of the inhabitants of East and West Egg use one another to get what they want, with little care as to how it will affect the people around them. Through the eyes of Nick Carraway, we see how the wealthy live: they live in a luxurious society surrounded by their own lies and deception. Looking in from the outside, their lives seem perfect; they have everything that money can buy, right? Wrong, the one thing that their money cannot buy them is happiness, and this is why each character deceives someone.
... a magnificently wealthy young man for years only to be shocked that he is a fraud. Furthermore, Nick is tricked into thinking that the East is some magical place where everybody’s dreams come true. He is disturbed when he uncovers that the East is the complete opposite. If you judge something solely on looks, in will be in for a rude awakening in the end
The character of Daisy Buchanan has many instances where her life and love of herself, money, and materialism come into play. Daisy is constantly portrayed as someone who is only happy when things are being given to her and circumstances are going as she has planned them. Because of this, Daisy seems to be the character that turns Fitzgerald's story from a tale of wayward love to a saga of unhappy lives. Fitzgerald portrays Daisy as a "doomed" character from the very beginning of the novel. She seems concerned only of her own stability and is sometimes not ready to go though what she feels she must do to continue the life that she has grown to know. She tells that she only married Tom Buchanan for the security he offered and love had little to do with the issue. Before her wedding, Jordan Baker finds Daisy in her hotel room, "groping around in the waste-basket she had with her on the bed and pull[ing] out [a] string of pearls. "Take 'em down-stairs and give 'em back.... Tell 'em all Daisy's change' her mine... She began to cry - she cried and cried... we locked the door and got her into a cold bath." (Fitzgerald 77)
Southwest Airlines faced many barriers to entry from the fierce competition of other airlines in the industry. Though competition was fierce, Southwest Airlines managed to succeed by doing things differently. Their mission was to provide affordable air travel to those who would not normally fly. Contradictory to the rest of the airline industry, Southwest maintained a profit while keeping its fares low. Southwest was unique to the industry in two ways. They focused on the short haul traveler and used a point-to-point method of flight connections.
Even though Southwest offers no-frills, there is still a high degree of customer satisfaction that continuously builds customer loyalty for the company. As mentioned, Southwest offers low prices on their airplane tickets. Also, Southwest is renowned in the airline industry for its short turnaround time on arrivals and departures. And since people's biggest concern nowadays is money and time, having low price airline tickets to cater their traveling needs in a shorter period of time will surely satisfy them. Moreover, aside from the low prices offered, what attracts to customers is Southwest’s way in dealing with them. The employees of the airline treat their customers well and really listen to their needs.
Southwest's philosophy of "Service for Smiles and Profits" encourages employees to treat customer service as the most important aspect of their job. It appears that when employees strive for this high level of service, the rest takes care of itself and success is inevitable (Amanor-Boadu, 2007). Southwest Airline's management structure is designed to carefully direct the activities of employees while still maintaining the spirit of "fun" that is the cornerstone of the airlines' customer service success (Lancaster, 1999). The fundamental concept of management at Southwest is the notion of a "loose-tight" design. Within the context of tight rules of conduct, employees are encouraged to take a wide degree of leeway. For example, the company encourages employees to make their own customer service decisions. Employees are encouraged to try new things, knowing that they will not be punished for innovation as long as they do not violate safety standards, endanger crew or passengers, or keep a plane from taking off or landing on time; this allowed not only to increase the speed of service but it allowed to increase the quality of it too.
...s it simple. Most Southwest flights are less than two hours, and the airline usually lands at small airports to avoid congestion at competitors' larger hubs; in Dallas it's the big dog at little Love Field, its birthplace. Its fleet of about 375 aircraft consists only of one type -- the Boeing 737 -- to minimize training and maintenance costs. Because Southwest offers ticketless travel and runs its own reservation system, it sells a significant portion of its seats through its Web site. By sticking to its formula, which also emphasizes customer service and a sense of fun, Southwest has enjoyed years of profitability even during industry downturns. Flamboyant chairman Herb Kelleher, who stepped down as CEO in 2001, has created a highly participative corporate culture: The airline, nearly 85% unionized, has had only one strike. Employees own about 13% of the company.”
Nick lives in West Egg in a rented house that "[is] a small eye-sore" and "had been overlooked"(Fitzgerald 10). Nick lives in a new-rich West Egg because he is not wealthy enough to afford a house in the more prominent East Egg. His house symbolizes himself shy and overlooked. Nick is the Narrator and also the "trust worthy reporter and, ...judge" that has ties to both the East and West Egg crowd(Bruccoli xii).
The mission of Southwest Airlines is a dedication to the highest quality of service delivered with warmth, friendliness, individual pride, and company spirit (Mission…, 2007). The company also provides opportunities for learning and personal growth to each employee. Creativity and innovation is very important and highly encouraged, for the purposes of improving effectiveness. Employees are to be provided the same concern, respect, and caring attitude within the organization that the employees are expected to share with the customer. Southwest Airlines was initially created to be a low-cost alternative to high price of intra-Texas air carriers (Freiberg, 1996). Southwest’s fares were originally supposed to compete with car and bus transportation. It was a little airline, and it would withstand the test of time. As a discount, no-frills airline, it would provide stiff competition for larger airlines. Their strategy was to operate at low cost, offering no food, no movies, no first class, and no reserved seats. They created their own market and provided increased turnaround times at the gate, by avoiding hub-and-spoke airports and opting for short-haul, direct flights. Through this market approach, Southwest has a majority of market share in the markets they serve.
Southwest has comprehensive strategy and they work with harmony. They are low cost airlines which make the customer feel like royalty. Southwest have a winning strategy is proven by their profit year after year even thought they had economy crisis. Since 1973 Southwest reported a profit each year even when they lost billions of dollars from the year 1980 to 2009 because of the low operating cost strategy, low fares and customer service. Since the start of Southwest they have stay faithful of keeping low cost across the industry. Their value in corporate culture reflected through their prices and customer service.
Whether it is marketing within franchised restaurants or major retail banks, marketing plays a large role in providing assistance for companies to reach goals such as high profit. Subway sandwiches, a world-wide franchised restaurant, uses marketing and marketing tools not only for increased sales but to create an image in the consumers mind. This essay will define and discuss positioning, as well as a case study on how the Subway franchise has positioned their product. As one cannot climb a mountain from the top, market segmentation and market targeting will be looked at in order for better understanding on positioning.
According to Kotler (2012), Marketing is about identifying and meeting human social needs, thus it is not only about advertising and promotion it is more than this. It includes setting competitive price, communicating effectively with potential and existing customers and also introduction of new products.
Choosing a career in marketing can lead a person in many different directions within the defined roles of marketing. Composed of many facets and activities marketing careers offer a variety of avenues for the career minded to explore while offering growth and opportunities for advancement. A common denominator for many who choose a career in this field is the sense of ownership, or entrepreneurial spirit with regards to the products or services that they are working to market. Marketing requires that an understanding of customers’ needs and desires be acquired and then translated into both product development as well as communications as part of the marketing strategy. This paper will explore what is entailed in a career in marketing, as well as what the future holds for the profession. Because marketing professionals are needed by every company and in every industry, the career potential and chances for finding ones niche within the career field are virtually unlimited.