In today’s scenario, customer is the king because he has got various choices around him. If the company is not capable of providing customers the desired result, then the customer will definitely change its attitude towards particular product and switch to its competitor. Therefore to survive in this cut throat competition, the company needs to be the best.
In today’s scenario, Retailers are the important marketing channels that lead to better customer relationship. Retailers play important role in increasing company’s profit and product preference. They are the end of the marketing communication process providing effective reach of the product and thus increasing retailer’s attitude towards the company.
This study mainly focus on understanding
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The result is an expansive retail facility carrying a wide range of products under one roof, including full groceries lines and general merchandise. In theory, hypermarkets allow customers to satisfy all their routine shopping needs in one trip.
• Departmental stores - A Department store is a retail establishment offering a wide range of consumer goods in different product categories known as "departments".
OBJECTIVES OF THE STUDY Primary Objectives - To study the customer’s attitude towards Udhaiyam brand products. - To study the retailer's attitude towards Udhaiyam brand products.
Secondary Objectives
- Competitive analysis of Udhaiyam Brand.
- To find most effective medium of Advertising.
LIMITATIONS OF THE STUDY
Errors are possible.
There is no guarantee that the respondents give full and correct information.
The answers were dependent on the attitude, opinion and sharing mentality of the respondents.
The survey was limited only a geographical area of Chennai.
My study is confined to 60 respondents.
Time
Satisfying and pleasing customers have become something of a corporate obsession. Customer is served in the best, effective and most efficient manner and this practice has become critical.
In recent years there has been major growth in the wider business world surrounding the overall influence that the retailing industry holds and because of which, retailing and the issues that surround it have become a vital influence in today’s global economy. (Fisher & Raman, 2001)
At the end it all comes down to being receptive of the customer’s perception and their requirements by offering a service or a product that caters to everything and removes the barriers to adoption of the emerging technology and innovations rather than just holding them
Today’s world competition is very strong in every kind of businesses. Every organisations must provide high quality products or services in order to survive, however their competitors also providing the same or comparable products or services. An important way to an organisation to get an edge over its competitors is to provide extra service to satisfy and delight their customers, which can retain them and also gain new customers. Therefore the achievement of customer satisfaction must be a major objective in all organisations.
The retail industry is as old as human civilizations, and it’s worth noting the retail sector is much better geared to change than most sectors. Over the past couple of decades there has been a wide range of changes in the retailing business. The retail sector dates back to the early 1800’s when the first local corner store sold common household items and basic groceries. As its name states, the corner store was just that, stores strategically placed on corners on high foot traffic areas for easy access. As society started to grow so did the need for new consumer goods and how a consumer would reach those goods. Department stores became popular simply because they were able to offer an assortment of categories and a variety of items within those categories all under one roof. The first two cities to start developing large scale department stores were New York City, and Chicago. In New York in 1846, the first building was built offering a variety of goods at fixed prices that were shipped from Europe. Department stores moved away from the idea of bartering and all items sold were considered fixed. However, department stores did offer discounts and coupons as a way to get customers in the door. In 1862, the largest department store was built during this time in New York City. The department store was on a full city block with eight floors and nineteen departments of dress goods, furnishing materials, carpets, fine china, toys and sports equipment. All these items were arranged around a central glass-covered court. The glass windows quickly became a staple in the department stores design. The act of window shopping was introduced and quickly all department stores had floor to ceiling windows advertising the newes...
The main retailing communications strategies are used by retailers such as Sephora to link their sustainability in this market places nowadays. Traditionally, the emphasis of promotions has been on winning new customers but todays, there is more focus on adopting techniques to retain existing customers and placing greater efforts on relationship marketing. Communication is the exchange of ideas, information and knowledge between senders and receivers through an accepted code of symbols.
In order to achieve success, they have to use a “customer centric” strategy, tailoring and delivering products to specific people. However, most of all, speed and change must be a constant in marketing planning, because people make up markets. Change is the constant. Only by incorporating this, a company can achieve and sustain competitive advantage. Henceforth, are given examples of companies that are ahead of the curve, in terms of fulfilling customer
Retail is the process of selling consumer goods and/or services to customers through multiple channels of distribution to earn a profit.
Retailing consists of the sale of goods or merchandise from a fixed location, such as a department store, boutique or kiosk, or by post, in small or individual lots for direct consumption by the purchaser. Retailing may include subordinated services, such as delivery. Purchasers may be individuals or businesses. A "retailer" buys goods or products in large quantities from manufacturers or importers, either directly or through a wholesaler, and then sells smaller quantities to the end-users / consumers. Retail establishments are often called shops or stores. Retailers are at the end of the supply chain. Manufacturing
Supermarkets: Large, self-service stores that carry a complete line of food products, along with some nonfood products. Ex. Big Bazaar
Retailers focuses on providing variety of fashion items and brands that attracted customers, some of them also offered items that are about to be distributed and introduced into the market.
Shopping malls: the biggest form of retail market in India, malls offers customers a mix of all types of products and services including entertainment and food under a single
Customers are able to view and test the products out at the retail outlet with convenience. Retailers can also promote the product to the customers by making them aware of the products availability and tell them the information of the product before encouraging the sale. This is an excellent intermediary for distributing the products around the world. Many retails prefer getting their products directly from the producers to save the trouble of going through wholesalers as it will be more convenient.
-Customers: The company felt the importance of being customer-centric and innovate by adapting to customer
The nature of the business of retailing puts retailers at a assumed risk of incurring costs because products are bought with the assumption that consumers will purchase. Additionally there are external factors that may also pose risks such as natural disasters, theft, spoilage and fire. In other circumstances retailers also extends financial credit to customers in the form of credit sales which facilitates the smooth transition from retailers to the marketplace. Retailers are in constant contact with customers which gives them the opportunity to research and study buyer’s behaviour. This involves collecting information about changes in customer preferences, perception and shifts in the demand curve. Through advertising within their stores retailers are able to exhibit and introduce existing and new products to the marketplace. Ultimately retailers are in the business of selling products to customers to achieve their goals of generating