Uber Case Study

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Ethical Decision Making: Uber Uber is unarguably an innovative company. However, it’s debatable if it is an ethically sound company as well. Uber has effectively filled a niche in the transportation market and is valued at more than 40 billion dollars. It a tech company that hooks up consumers with drivers. The company makes transportation quick, low cost, and high quality. Economists agree that Uber is driving the economy forward with its innovation and job creation (“Uber isn’t Just Good For…”). There are a lot of positive reports about the benefits working for Uber has compared to working for a taxi company. Cab drivers have to pay exponential rates to lease cabs; Uber drivers have the freedom to drive cars they own. Many former cab drivers have switched to Uber due to the personal financial benefits (“Uber isn’t Just Good For…”). There have been some reports of inappropriate …show more content…

They deal with issues honestly and are quick to address problems within the company. Uber values driver independence by having a less regulations that other car services. The company considers drivers “Independent Contractors” that can make money while transporting people around town in their car on their own schedule (“Uber Driver Partner…”). The company states that pricing is based on market competition and that everything they do is economically adjusted based on consumer need (Wolff). Uber values fairness. Ubers loyalties are to consumers and Uber drivers. They consider themselves an example of a great business model. The Uber CEO stated that the company has “strong principals and [he] feels good about how they act in the marketplace” (“Uber CEO…”). Confucius Golden Mean is applicable to this case. Uber isn’t a perfect company, but it is morally sound. Its moral virtue is between two extremes. It makes a lot of money while maintaining its morality by promoting freedom for consumers and the independence of its

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