SIAGA Campaigns Within Indonesia
The US Agency for International Development also known as USAID implemented a campaign in 1998 into Indonesia in order to promote a 5-year safe motherhood program. This campaign involved the participation of not only USAID but the Indonesian government, the National Family Planning Coordinating Board, and several NGO’s. The campaign was labeled as the ‘Maternal and Neonatal Health Program (MNH)’. This program involved multiple campaigns including Warga SIAGA (Alert Citizen), Suami SIAGA (Alert Husband), Bidan SIAGA (Alert Midwife), and Desa SIAGA (Alert Village) to ensure that women live through pregnancy and childbirth to raise their children. The campaigns used radio, television, print materials, special events and training programs to reach Indonesian communities, families, and midwives about the concept of shared responsibility for healthy mothers.
The campaign objective was to address the issue of deaths among women in Indonesia by educating audiences that play a crucial role in facilitating a safe pregnancy, delivery, and postpartum period. According to the organizers of the program, “about 2 women die each hour in Indonesia as a result of childbirth and pregnancy”. (kdevries) Within the multiple campaigns that were held in order to make this program a success, communication strategies were utilized. As previously stated, the campaigns used radio, television, print materials, special events, and training programs in order to reach their audiences. The first of the campaigns to be launched was the Suami SIAGA (Alert Husband) campaign. This campaign was unique in that it was the first campaign that was ever directed in promoting the husband’s involvement in a pregnancy. (Sood, Chandra, ...
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...eptance of many of the Muslim religious groups throughout the country which helped the wide spread involvement. When conducting a large campaign as the one above in Indonesia, it is necessary to gain the approval of the Muslim religion because they do account for 88% of the population.
"Jhpiego.org." Jhpiego.org. JHPIEGO, n.d. Web. 25 Jan 2014. .
kdevries , . "SIAGA Campaigns-- Indonesia" The Communication Initiative . N.p., 24 Jun 2004. Web. 25 Jan. 2014. .
Sood, Suruchi, Urvashi Chandra, Anne Palmer, and Indra Molyneux. "Measuring the Effects of SIAGA Behavior Change Campaign in Indonesia with Population-based survey results." Jhpiego.org. JHPIEGO, n.d. Web. 25 Jan 2014. .