USA Today Swot Analysis

1103 Words5 Pages
USA Today will have to move from the past into the future to maintain a competitive advantage. Although the newspaper was fresh and innovative at its conception, it has grown stale. The past color scheme of news (blue), Sports (red), Life (purple) and money (green) is no longer eye catching. The format needs to be modern with more photos and graphs with the ability to sear for more in-depth information linked to each article. Several of its competitors, Wall Street Journal and New York Times, charge for its mobile apps and viewing. However, USA Today could move to a free digital version of its news and push for increased paid advertisement to help gain market share. In addition, it needs to create a market niche in regards to its VaMP Video. This will allow them to capture the young male who is affluent and socially driven. In addition, they need to push the HoopsHype site. “This active site has demonstrated a steady growth in 2012 with a 30% increase, but needs marketing to increase viewers and advertisement revenue (USA Today, 2013). In addition, it needs to consolidate its services. Due to the increase in technology and on the go population, television will face the same obstacles as print media. Individuals no longer want to wait until a certain hour to watch the news. Therefore, by eliminating this feature now and cutting their financial loses early, they could refocus their vision to a digital format. The move to horizontal formatting for tables needs to be expanded to include all areas of USA Today. As more individual move from the desktop computer to tablets that are lighter and easy to view the stronger the demand for horizontal formatting. USA can gain a competitive advantage if they move into the n... ... middle of paper ... ...ed from http://usatoday30.usatoday.com/marketing/media_kit/pressroom/2013/releases/091013_the_q_nfl_release.html Usa today sports re-launches hoopshype. (2013, October 10). Retrieved from http://usatoday30.usatoday.com/marketing/media_kit/pressroom/2013/releases/101013_hoopsHypeRelaunch.html Usa today unveils dramatic redesign on all platformsoopshype. (2013, October 10). Retrieved from http://usatoday30.usatoday.com/marketing/media_kit/pressroom/2013/releases/101013_hoopsHypeRelaunch.html Schwatrz, M. )2012).Kramer embarks on reshaping “USA Today”.BtoB,97(10),10. Moses,L.(2013).USA Today expands Super Bowl AdMeter,54(20),17. Gosling, E.(2012).Wolff Loins Creates new USA Today branding. Design Week(online edition),9. Seymour, C. (2012). USA Today.Ecoutent,35(10),6-10. Bercovici, J.(2011). How USA Today slips $82 million a year onto your hotel bill.Forbes.com,26.
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