One of the most important aspects of graphic design is typography.
Typography plays a huge role in not only its basic function of communication, but also as a visual design element that can easily make or break a work. Knowing this, I strive to be very strong typographically. An artist that I take typographical inspiration from is Michael Bierut, who happens to be terrific with typography.
Bierut graduated from the Cincinnati College of Design, Architecture, Art and Planning in 1980. Upon graduating, he went on to work for Vignelli Associates. In his ten years with Vignelli, he ended up as the vice president of graphic design.
Bierut then moved on to Pentagram’s New York office, where he remains to this day. He has worked with huge clients at Pentagram ranging from museums, sports teams, Walt Disney Company and beyond. Bierut has also received plenty of awards including the highly coveted AIGA medal (Pentagram).
While I am not quite yet at liberty to compare my young, spawning career with that of Bierut and his graphically veteran status, there are similarities. First of all, Bierut is a Senior Critic in Graphic Design at the Yale School of Art. I would like to work in a university at some point in my career also. Additionally, Bierut has worked with some big-time, graphically awesome clients. I would love to do work for clients such as the Walt Disney Company or a professional sports team. He also has his work in the Museum of Modern Art’s permanent collection. A piece in the permanent collection of a museum such as the MoMA would be a huge goal accomplished in my career.
If one were to take a look at a selection of works from Bierut’s career, wonderful
typography would undoubtedly be a consistent find. As in the re-brandin...
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...ery well in Bierut’s Yale posters, but I certainly chose a
different method.
Socially, these pieces differ. The social aspect does offer up quite a bit of
similarities, but at the core, they are different. Bierut’s posters are pure promotion.
My article is supporting the idea of diversity among designers.
As for the physical discontinuities, they are present in the intended print. Bierut’s posters are to be printed and plastered all over the walls of Yale. My article is printed to be within a magazine, held at preference to the reader.
In the end, these pieces are very similar. I am quite all right with that, being
compared to a winner of the most prestigious medal in graphic design. I often look to Bierut for inspiration, and I am aware that it shows up in my work.
Everybody has to have someone to look up to and Michael Bierut is certainly one of them for me.
Marcel Breuer, born in the early 1900’s in Hungary, was one of the first and youngest students to learn under the Bauhaus style, taught by Walter Gropius. Breuer started his career designing furniture, using tubular, or “handle bar like”, steel (Dodd, Mead, and Company 32). One of the most popular of these furniture designs was his Club Chair B3designed in 1922. In the 1930’s, Breuer moved to the United States to teach and practice architecture. In the 1950’s, he received the Medal of Honor from the New York Chapter of the American Institute of Architects (AIA). Between 1960 and 1980, Breuer was honored with several honorary doctoral degrees from several universities around the world. After retiring in 1976 due to poor health, Breuer was awarded several other awards, and his work was displayed in exhibitions around the world. Breuer died on July 2nd, 1981, at the age of 79 (Marcel Breuer Associates 6).
I think positive about this artist because he is one of those artists that actually and emotionally, is never far away from his home.
Bix Beiderbeck and Louis Armstrong, both legendary jazz musicians and trumpet players, had quite a different career and life. They received different levels of recognition at the time. This is not because of their style, as they both are legendary complex stylists who are great at messing with the beat, but rather the changes they bring to the world of jazz. Bix Beiderbecke defined and performed great jazz music while Louis Armstrong revolutionized jazz and innovated numerous performing techniques that led to the jazz we love today.
Concordia University, in response to an assignment proposed by Nathalie Dumont’s Dart 280 class. I devoted a month of work to this project in February of 2014. The assignment was called Helvetica No More in which we were asked to create a poster for Rainer Erich Scheichelbauer’s typographic talk at the Design Lecture Series at Concordia University. The lecture was on the overuse of the typeface Helvetica and how design is meant to be created to explore new ideas. The poster that I produced illustrates breaking the norm of
In conclusion, the pieces have a variety of similarities as well as differences. Both pieces are double portraits that show the difference in time periods in which they were created and the way artistic tastes change over time. Both works of art seem to express differences between light and dark. Though both pieces have similar subject matters they vary in the use of medium and technique to create stark contrast with each other.
He was a humble man, even though being one of the greatest celebrities of the twentieth Century (Louis). He was an Entertainer, not just an artist and wanted to touch as many people he could with his music while wanting everyone to have a good time. His shows weren 't just a musician playing music for money, it was a man trying to make people smile as well as to entertain as many people as he could, and he ended up entertaining millions of people. (Bio) The philosophy and method of Beiderbeckes approach to music was much different than Louis’s and the stylistic and philosophical differences show in their music and how they performed it. Bix was inspired by those before him and pulled from all different influences and became one of the best white jazz musicians in the last hundred years (Cohassey). He had an ear for the music and grew up playing his instruments over other musicians songs and you can hear that when he plays in an Orchestral arrangement. His particular musical background, skills and how he approached the music he played is what makes him the legendary artist he is today, even though he wasn 't well known at the time of his
Even though there are similarities between these two pieces, they still have one monumental difference.
Louis Armstrong and Bix Beiderbecke were two of the most popular jazz artists of their times. These two men had the similarity of loving jazz music, however there were also many differences between the two. These two men had different lives growing up, Louis Armstrong grew up in a wealthy family, there was not struggle for him growing up while on the other hand Bix Beiderbecke grew up in a poor family and he had many struggles growing up in the streets of New Orleans. Then there were their musical styles, these men were known for their distinct musical styles. Louis Armstrong seemed to focus on hot jazz while Bix Beiderbecke focused more on a cool, reflective type of jazz. They seem to focus on two different things and this can be the reason
Carson is a designer whose unorthodox graphic style played a major role in his success in the design world. His sense of typography is original and unique in a way that he does not follow the basis of communication design. For example, his arrangement of text is not what we would normally see which is in order but positioned in disarray creating chaos and confusion which is new and refreshing. His use of interesting visual simultaneously with typography creates an out of the ordinary design where sometimes the images are deliberately obscuring the text that goes with it and occasionally creating an unfinished sentence or word.
Some may ask why do we design? What actually makes our design work? When a designer can produce effortlessly the goal of design has been achieved. This is a universal principle and is not limited to neither digital media, handcraft nor with any other design method. Within today’s era, typography has come a long way in regards to its development and the technologies used for it. Aside from this things are still developing, however, some things will always remain the same. “Words in art are words. Letters in art are letters. Writing in art is writing” – Ad Reinhardt (1966) (Morley 2007: p6)
Illegal Typography Enter TAKI 183, a kid that lives on 183rd Street in the Washington Heights area of Manhattan. The number means just that, TAKI lives on 183rd street, therefore he chose his number street as a sign of location, as a base saying " yo' kid I'm from 183rd ". TAKI works as a messenger, going through all 5 boroughs of the city. When he travels he writes his name on all of the stations that he came upon, he was "up" (name being written everywhere).
"I am convinced that it is possible to express something even on the smallest space - supposing that you have something to say... The designing of stamps brought me further, because I had to force myself to be as simple and as clear as possible, with a minimum of lines and colors. I understood that it is possible to realize a good work even with only one color” (Hans Erni – A Swiss Artist).
His first job on graduating in 1938 was art director of the Junior League magazine, later he worked in the same capacity for Saks Fifth Avenue department store. At the age of 25, he quit his job and used his small savings to go to Mexico, where he painted a full year before he convinced himself he would never be more than a mediocre.
What is writing style? I started out thinking that writing style is a personal thing and that all writers have their own style. But, this way of thinking is really just a simple way to answer the question. After more careful thought, I realized that style is actually quite the opposite of personal and original. Style is a form of standardization. As writers, we all follow certain rules and guidelines to make our point. Style is these rules and guidelines.
gotten inspiration from each place he has lived. Daniel started his career working as an architectural theorist and professor at many universities worldwide. In the mid 80’s, he began entering architecture competitions. He designed