Advertising, this is a form of marketing communication. It’s the promotion of goods and services through impersonal media; it is used by the businesses to call the public’s attention and to convince, persuade and encourage them to buy their products. Advertising also gives information about the products and services that is being offered. Sometimes, business promotes their product/services in a boastful or ostentatious way. This is also the profession of planning, designing, and writing advertisements. Advertisements are usually found in magazines, newspapers, on the television, and on the Internet.
There are many types of advertising. First is online advertising.People nowadays are into the internet. According to statistics, as of 2012, over 2,405,518,376 people are using the internet in the whole world, that’s why many businesses are using the internet in promoting their products or services. It includes email marketing, social media marketing and mobile advertising, etc. Second, broadcast advertising that includes television and radio that is considered the most effective mass market advertising. Lastly, public service advertising is designed to inform and educate rather than sell a product or service.
The purpose of advertising is to convince customers that a company's services or products are the best, make the customers aware of your product, convince them that the product you are offering is right of their needs, create a desire for your product, enhance the image of your company or business, to hold existing customers, to increase sales of products because we all know that we are using advertising as a strategy to earn money and that’s the real purpose of advertising.
In this chapter, all the academic and professiona...
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