Marketing through Social Media (Exploratory Essay) Throughout the ages there have been many intriguing ways that businesses have portrayed their product or services for accessibility. Recently, businesses have been researching how to market the businesses product through the World Wide Web. With websites such as Facebook, Twitter, Instagram since it started becoming popular within the past 20 Years. People have started to relied on the internet heavily over the past decade, whether it would be for searching to find out information out on products or people. The number of people that use the Internet on a daily bases is "3,611,375,813" as of "June 30th 2016" (Internet Usage Statistics).
Some of the roles of the marketing department include; making sure the product has a target customer and the product fits in well with this, creating and promoting the product, making sure it has a strong brand and a well-built reputation and looking into new markets seeing if there is a niche that they could develop. They also analyse the company’s ability, development, targets/goals, performance and further potential to develop. Finance The role of finance is to ensure that the funds are available to the company ... ... middle of paper ... ... banner ads, and emails , personal selling- persuading customer/consumers to buying the product through Sales presentations, sales meetings, face to face selling, via telephone etc. , sales promotion- to increase the consumers demand over a limited period of time i.e. discount, coupons etc.
Total company effort includes a company offering superior customer value to attract customers, satisfy those customers, and retaining those customers. This will increase sales and build a profitable relationship with customers. Much like the marketing concept, the marketing strategy is vital to the marketing plan. The marketing strategy involves finding attractive opportunities and developing profitable marketing strategies (Perreault et al., 2014). A marketing strategy entail... ... middle of paper ... ...ct, place, promotion, price, customers, and target markets.
It is a technique used to influence people's minds and encourage more sales. The main purpose of advertising is to deliver the proper message to customers and prospective customers. The purpose of advertising is to convince customers that a company's services or products are the best, to enhance the image of the company, point out and create a need for their products or services, demonstrate new uses for the established ones, announce new products and programs, reinforce the individual messages of the sales people, draw customers to the business, and to hold existing customers. Advertising lies in the Promotion part of Marketing Mix, but it applies to all the other P's as well. Promoting one’s business is the key ingredient to making one’s business successful.
Advertisement has strong positive impact on consumer buying behavior and sale of the brand or product. Advertisement is a big marketing weapon to attract your customers and to stay in customer’s mind (Malik, Ghafoor, & Iqbal, 2013). Consumer buying behavior was conceptualized through three major constructs i.e. brand awareness, brand recalls and brand beliefs and it is disclose that advertisement generates stronger brand recalls and boosts higher brand awareness sale growth (Asghar et al., 2015). Advertisement was found effective promotional tool that generates long lasting impact on consumer cognitive buying process, especially for brand awareness and brand recalls (Tellis, 1988).
This reduces the cost of advertising through traditional postal mailing. Using Email, a business can send their links and catalogs for new products or even send special offers and announcements to their existing customers. Internet business can be easy to set up. It only requires an inter... ... middle of paper ... ...entrepreneurs doing business through internet. Internet reaching millions of people worldwide, staying ahead of the competition is essential.
More than half of all the profit made by nearly every company, business, or entertainment has been made through the Internet. In my forum paper I will discuss and evaluate the influence that the Internet has had in our society. I will give the main points where the Internet has influenced: communication, education, and businesses. It will also include an interview of an expert in Internet and an survey with Gonzaga University students to know their opinion about the future of Internet. However I will also point the negatives points of the Internet: creation of a false economy, access to restricted information and the damaged hackers have made to the Internet that has affected lives of many people.
Marketing communication is a fundamental part of successful businesses. It is also essential to make the offer and to meet financial or non-profit targets (Mihart, C. 2012 p. 5). According to, Annual Review Of Psychology, “memory is an important concept in market communication, because prior knowledge places a role in consumer behavior (Bettman, J. R. 1986 p. 261).” The primary purpose of marketing communication is to build and strengthen the brand…(Mihart, C. 2012 ... ... middle of paper ... ...ness businesses must understand these concepts are a vital part of a consumers thought process. Understanding a consumers behavioural influence perspective will assure that the best marketing technique is establish for the business and the brand. Works Cited Bagozzi, R. P., Gurhan-Canli, Z., & Priester, J. R. (2002).
The idea of a marketing orientated business has been explored by Fahy and Jobber (2012) who concurred that a market orientated business is one that considers its customers and the external environment to be an intricate part of the business; This type of business will explore the different aspects of the external environment, and take from its observations ways in which it can continue to trade in an effective, profitable way. A marketing orientated business will also use its findings to help it take advantage of any opportunities in a market and to lessen any threats that could be... ... middle of paper ... ...Harlow: Pearson Education Limited. CHARTERED INSTITUTE OF MARKETING, http://www.cim.co.uk/marketingplanningtool/intro.asp FAHY, J. AND JOBBER D. (2012). Foundations of Marketing.
To enhance their impact with their target market, companies often use this model when you are planning a new venture, or evaluating an existing offer. As companies start out in an industry, many marketers learn about putting the right product in the right place, at the right price, at the right t... ... middle of paper ... ... & Management, School of Business, Curtin University of Technology, Sarawak, Malaysia. Retrieved August 5th 2010, from http://ccsenet.org/journal/index.php/ijms/article/viewFile/97/1552 Kyle, B. (2010) 7 Ways to improve profit through both long- and short-term strategies. Web Marketing Place LLC, St. Louis, MO.