According to a 2007 PRSA Wired for Change Survey, “the majority of public relations professionals state that the use of communication technology has made their job easier” (Eyrich, Padman, & Sweester, 2008).Social Media, one of those technologies makes public relations professionals jobs easier. Sites like Tumblr, Weebly, WordPress, and Blogger, allows the user to create personal blogs or themed blogs. Social media sites allow you to know about persons likes, dislikes, profession, and hobbies without actually knowing them personal.
Twitter, one of the biggest social media platforms has over 500 million users. By the time you have finished reading this paragraph over 100,000 tweets will be sent. Twitter is a microblogging site in which people communicate with 140 characters from their website or mobile device app. Using a couple of key strokes and a click of your mouse, you are able to communicate with people from around the world. Therefore, with Twitter continuing to grow how has it affected public relations?
Conversations:
Instead of reading a speech or just sending out a statement through the news. Companies are now having conversations with their audiences. Most of the time public relations specialists for these companies run their twitter account. Twitter is a way to communicate directly with the audience with real time feedback/response. For example:
Sarah Molinari, a public relations manager at Home Depot, was perusing comments about her company on microblogging site Twitter recently when she came across a discomforting post -- or "tweet" in Twitter lingo. A customer in Canada was building a deck. The home-improvement chain had not delivered items he needed. He concluded the Twitter message: "Home Depot HD order is bein...
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...post this tweet on his personal account, but accidentally used the company’s account instead. So, one of the nation’s most prominent companies sent out a message making fun of the president’s deceased grandmother. (Scudder, 2013. Para 2)
Mishaps like sending out tweets at the wrong time or not apologizing will reflect poorly on the brand. However, fixing those mistakes in a timely manner properly reflects even better. KitchenAid showed how to properly use Twitter following a crisis by sending these tweets:
“I would like to personally apologize to President @BarackObama, his family and everyone on Twitter for the offensive tweet sent earlier."
“It was carelessly sent in error by a member of our Twitter team who, needless to say, won’t be tweeting for us anymore."
“That said, I take full responsibility for my team. Thank you for hearing me out.”(Scudder, 2013. Para 2)
The blog posts expressed stories of the problems with the defective candles, and his ongoing, fruitless conversations with Tiblana. This angry customer not only blogs, but Tweets and posts these complaints on Facebook, ever increasing the online exposure. He shows no sign of relenting soon. Recently, a minor competitor brand has started posted messaging on its own social channels with messaging such as "Our candles create warmth - not disasters." One new retail partner raised a series of questions about the safety of Tiblana products - a scenario unfamiliar to Tiblana.
In “Unfollow,” Phelps-Roper’s experience and interaction with Twitter shows the effects of media technology on its consumers. Originally, the article identifies Phelps-Roper as a member of the Westboro Baptist Church who decided to take up Twitter after she read an article about a student who used his Twitter account to inform his friends that he was arrested while photographing riots. Phelps-Roper made a Twitter account in August of 2009 when Ted Kennedy died. This situation prompted the publication of her first tweet that celebrated Kennedy’s death stating “He defied God at every turn, teach rebellion against His laws. Ted’s in Hell!” When World AIDS Day Phelps-Roper realized her account began to reach numerous people because comedian Michael Ian Black, who had more than a million followers, had discovered her tweet on that day. Once her tweet was discovered by the comedian other people, such as “The Office”
Whether walking down the street, at a party, or even looking through the App Store, chances are the name "Twitter ' has stood out. Twitter is a social media site that allows it 's users to post news updates in real time, socialize with other users, or even just to view the most recent events going on in the world. It can be used as a modern-day newspaper, a text-messaging service, or even a blog. In David Carr 's article, "Why Twitter Will Endure", the main topic of discussion is how long this utility would last among us. In his article, Carr clearly and eloquently expressed his views on why Twitter will endure, through the use of his own ethos and logos.
For example; “Obama is, without question, the WORST EVER president. I predict he will now do something really bad and totally stupid to show manhood!”, “If Obama resigns from office NOW, thereby doing a great service to the country—I will give him free lifetime golf at any one of my courses!”, “Can you believe that, with all of the problems and difficulties facing the U.S., President Obama spent the day playing golf. Worse than Carter”. That last two tweets honestly make no sense. First, you want him to stop playing golf, and now you want him to play more golf. The sad part is that since you’ve been president you’ve visited golf courses several times during your first month in office after criticizing Obama for
Social media marketing is a simple option to add to the current promotional tactics being used by an organization. It is no longer optional; social media is mandatory for nonprofit organizations (Stengel). Studies have shown that many people think social media techniques complement traditional media; even more believe that blogs and social media influence the news coverage in traditional media tactics (Wright and Hinson 2008). There are a number of professionals that believe embracing social media is the only way for public relations to continue in the digital age. For example, Robert J. Key explains, “Public relations in the digital age requires understanding how your key constituents are gathering and sharing information and then influencing them at key points; doing so requires strategies that embrace the digital age” (Wright and Hinson 2008). Larry Weber, a renowned professional in implementing global public relations campaigns, also agrees that the communications world is moving in a drastically digital direction and in order to communicate effectively, one must understand this transformation (Wright and Hinson 2008).
Twitter is a social media website frequently used on the internet. Twitter was founded by Jack Dorsey, Noah Glass, Evan Williams, and Biz Stone. Twitter was created on March 21, 2006, but wasn't yet launched on the internet until July 15, 2006. Twitter's main headquarters is located in San Francisco, CA, but also has offices in New York City, Boston, San Antonio, annd Detroit. Twitter, also has many featues that you can favorite a tweet, retweet it, or even tweet the same tweet.(Philadelphia Encyclopedia). Twitter has improved greatly since it was created in 2006 to 2014 now.
Secondly, the grapevine aspect of social media is prevalent in this case. An inaccurate message was rapidly passed throughout Best Buy’s customer base and employees. In addition to the embarrassment that was felt by CEO, Brian Dunn, the company’s image was negatively impacted. Social media gives the oppo...
...ure, such as: 'How does the need for Twitter's use, as well as its meaning differ in different national and social contexts, such as the developed world versus the developing world? (i.e. Object to social world and receivers)' and 'What role does social media and networking play in the development and continuity of culture? Does it create a better understanding of different cultures around the world, and/or does it help create new forms of culture? (i.e. object to social world, receivers to creators).”
This paper will discuss and identify the effects of social media, and what will make social media better through research on best practices. Social media is an imperative public relations tool for companies to utilize in their business practices. Social media cannot be regulated so anyone can say what they want about the company, whether it is good, bad or ugly. Social media is developing rapidly and there are new platforms daily, making it necessary for companies to not only be familiar with those platforms, but also know how to reach the consumer through them.
With social media’s rise in popularity, consumers were given another platform, a viral one, to discuss companies and their products/services. While the main focus of public relations has always been to promote communication and goodwill, the practice also promotes publicity for their clients. With the growth from traditional tools to more sophisticated tactics like video news releases, webcasts, blogs, and social networking, public relations has been able to transform its effectiveness in just a few short years. Any company that does not include the use of social media, is missing the opportunity to obtain valuable information about their brand while also losing a chance to spread its message on a platform that reaches
Since the introduction of internet in the 1990’s, its importance worldwide has always grown tremendously. From the first email send to the domination of Facebook and other social media websites, it has changed the way people communicate. The use of social media is increasingly becoming the preferred way people share their daily activities, ideas and knowledge and that is why it’s the most talked about and used platform. Many companies are encouraging their employees to use various social media platforms and engage online for office productivity, posting opinions and presenting their thoughts. Corporations realize that Social Media tools such as blogs, forums, podcasts and social networking websites makes internal communications faster, more convenient and effective. Social media is a low-cost, high-impact tool that can also complement and reinforce your existing communications efforts. It gives a new dimension to internal communications in many ways: building relationship with employees, leads to diverse thinking and innovation, and reduce costs and Increase Productivity. Social media has impacted positively in the business world, but its downside has impacted teens in high school, with issues such as cyber bullying, and people using Facebook and twitter to get over their boredom and research proving that the more they use social networking websites the more envious they feel.
Secondly, the social media has made it easier for businesses and business people such as bankers, business owners, brands, and even celebrities to communicate faster and to get things accomplished. Through social media interaction networks such as Twitter, Instagram, What...
Nowadays, social media is growing very rapidly throughout the whole world. Social media has changed the way that we communicate with others through using these common social networking sites like Face book, Twitter, and Instagram…For that, social media has positively and negatively impacted our life.
Social media is a form of online communication channels devoted to society input, intercommunication, and cooperation. In social media, people can talk and interact without restriction, exchange and debate information with each other about their lives by using many different combinations of the words, personal multimedia, photos, and videos. Also, in social media, individulsa and groups can create, edit, comment on, and engage in personal conversations. There are numerous types of social media, for example, wikis, blogs, social network site, micro blogging services, and sites sharing media. At the beginning, social media was limited to a few networks sites, for instance, Bulletin Board System that allows people to communicate with each other and post a comment. Today, social media has transformed from ineffective sites to more useful and effective websites, for example, Facebook, and MySpace. Some companies are using social media to achieve their goals which is attracting more customers to company website. Three advantages of using social media in business are: raising brand consciousness, building customer relationships, and increasing performance measurements.