Twenty-First Century Fox Incorporated

Shirley Temple once said, "Make-believe colors the past with innocent distortion, and it swirls ahead of us in a thousand ways - in science, in politics, in every bold intention. It is part of our collective lives, entwining our past and our future ... a particularly rewarding aspect of life itself." As one of the first contracted actresses of Twentieth Century Fox to grace the silver screen, perhaps she knew, even then, that they wished to whisk people away into a land far far away, a world of make believe. To this day, they continue to use the magic of movies, but television and other forms of entertainment, to fill people with wonder. After all, they continue to remain firm in the belief that imagination and storytelling are vital …show more content…

They are planning to integrate their broadcasting company and studio group into a single business. Since they are following in the fashion of many others within the industry, they can project that this change will allow them to better manage their money and it will provide a simpler way for them to make more money. This is because the company's focus will shift to being in only one place. Right now, especially in the field of news broadcasting, there is a push to have more of a positive outlook on changes in social issues. The company will have to address whether or not this fits into their image, at some point in the near future, and make a decision. According to World Economic Forum, as the media and entertainment industry continues to innovate its content (which is based on new technologies and changes in consumption habits), and change formats and business models, it must also balance its economic imperative and social role. So a challenge to the industry, as a whole, is to keep producing transcendent and inventive programs while also remaining up-to-date with popular culture. Finally, Twenty-First Century Fox Incorporated must be sure to be innovative in keeping the company up-to-date as the industry of media and entertainment is constantly changing. The challenges they have include keeping up with changes and advancements in technology, studying and estimating future consumer patterns, adapting to newly emerging business models, and being ready for the entrance of new competitors into their market. To face these issues, they must learn to simplify their operations, understand consumers, provide new and interesting content, and invest in many new business ventures. In fact, the media and entertainment industry is facing more changes now than it has ever before, so it is