Tutankhamun and the Golden Age of the Pharaohs: Reinforcing Preconceived Notions

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Ominous, monolithic wooden doors, slanted backwards to accentuate their apparent height, swing slowly and automatically outward, beckoning the carefully counted herd of visitors into a darkened room lit only with eerie blue light trickling out of hieroglyphic sconces. Doors close behind, the lights dim - so begins the visitor’s journey among the treasures of ancient Egypt. Each visitor’s Egyptian immersion, however, started long before entering the “Tutankhamun and the Golden Age of the Pharaohs” exhibit at the San Francisco De Young museum. The ancient Egyptian “mega-myth” – of grandiose and opulent Pharaohs, majestic, mysterious pyramids, sphinxes, Cleopatra, Ramesses, and of course King Tut – is deeply ingrained through popular culture, glorified in countless films, novels, and even video games. So too is the mystique of the brave adventurous archaeologist fixed in every western mind, patterned after the fedora-donning and pistol-toting protagonists of “Indiana Jones” and “Tomb Raider.” The King Tutankhamun exhibit, instead of exploring historical facts and daring to counter these myths, embellishes and substantiates them, reinforcing the Egyptian “blockbuster” perception in an attempt to satisfy the preconceived notions of the average person in hopes of drawing masses to the museum.

The guiding force behind the Tut exhibit is profit, to attract and satisfy the most visitors as efficiently as possible. The exhibit's backers were clear in their profit-driven motives, and every aspect of the experience exudes this monetizing mindset, from the efficient entrance line to the finishing souvenir shop. The museum curators craftily target the exhibit to reinforce the simplified and majestic popular notions about ancient Egypt...

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