Trucking Industry Analysis Paper

553 Words2 Pages

Market Segment

Manufacturer and Distributors
The ideal customer is a small to medium sized manufacturer or distributor in South America and the Western Caribbean with small distribution networks.

Retailers
US retailers who need to move products both domestically and internationally. They primarily will have locations within 100 miles of the Ports we service.

Individual Shippers
Individuals looking to send products or move to the United States.

Market Growth rate
The U.S. Freight Transportation Forecast that was compiled by the American Trucking Association (ATA) predicted major growth in the trucking industry by 2022. In 2010, the trucking sector accounted for 81 percent of the total revenue and 67 percent of tonnage for transportation companies.
The forecast suggested that overall revenue for the industry will rise nearly 66 percent and …show more content…

through the organized use of technology.
Branded Fleet Services
Companies with large enough shipping needs could have a fleet dedicated to them, all managed and operated by KG Logistics. These companies ideally have large enough operations to support a fleet, and would prefer to outsource that function. By doing so they would get a Branded trailer with their logos put on the truck, giving the image of a larger company.
Key Success Factors Expeditious service
To remain Competitive KG Logistics will have to keep up with consumer demand in terms of freight delivery speed and accuracy. Competitors are delivering in more accurate of time frames daily through the advanced use of technology, in order to remain competitive KG Logistics will have to maintain tight process controls.

Process Management
Reducing wastes will be critical to maintaining control of the supply chain. In order to do that KG Logistics will need to implement tight process control, to reduce costs, wastes and minimize risk.

Competitive

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