Tripadvisor Core Competencies

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Recommended: Global competiveness in the hospitality industry

- An ability to process a large database of users’ and customers’ reviews, opinions, and valuable information profitably. Competitors cannot gain such a large database because the company uses both its website and social networking website, Facebook, to gather information about users, customers and also their friends’ preferences. This benefits the company financially: by offering people places according to their preferences, the organization enlarges the number of bookings which brings greater revenue. This helped TripAdvisor gain a strong competitive advantage in the past and is helping to keep a sustainable competitive position in the market at present. - An ability to manage a number of partnerships. TripAdvisor successfully maintains relationships with a lot of well-known brands which allows the company to provide people with more attractive offers followed by increased booking number and revenue. TripAdvisor’s partnerships have a solid ground due to their duration and mutual benefit which makes it difficult for competitors to replicate. …show more content…

Critical success factors of TripAdvisor should be improved in order to stay competitive: the company has to pay attention to research and development because it plays a significant part in the technologies of online agencies; without R&D, the company will outdate soon. Also, it is required for the company to offer unique added-value services because this will increase user and customer care performance; and this factor is closely related to customer satisfaction

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