Marketing Innovation – T&H
Marketing Innovation – T&H
Marketing Innovations – T&H
MODULE - IV
MICE Tourism Promotion
MODULE 4
MICE Tourism Promotion
Module Description
The goal of studying this module is to understand the basic concepts of promotions and marketing in tourism and hospitality. This module describes tourism promotion, its goals, types, concepts like promotion mix. You will be able to understand basic concepts like differences between promotion and marketing and their importance to the tourism and hospitality industry. It also explains the general global trends in tourism promotion and in analyzing the role of globalization in tourism promotion. We have also highlighted the challenged faced by tourism promotion.
By the end of this module, students will be able to know the concepts of tourism promotion, the basic difference between promotion and marketing, and the global trends which are affecting tourism promotion. They will also be able to define the significance of promotion strategies in tourism development. They will also be able to predict various drivers and boosters influencing the growth of tourism.
Chapter 4.1
Trends and Challenges in MICE Tourism Promotion
Chapter 4.2
Marketing Communication
Introduction to Marketing | Marketing Management
Marketing Innovation – T&H
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The high level of competition within and outside the industry makes you be constantly creative and unique in your approach. Your customers should always get the best image of the destination and its offerings. It should offer and contribute towards sales through the diffusion of information. It should act as a driver in encouraging the actual or potential customers to travel. Salah Wahab, Author of Tourism, Development and Trade defined the objectives of promotion
Perhaps the most versatile of the marketing Ps is promotion. It covers all phases of communication between the seller and the potential customer. It is versatile because a change in budget, media or target audience can be made quickly. Promotions also can be effectively changed for specific market segment efforts. Major promotional concerns include the following:
The marketing strategies are probable to implement the differentiated strategy in advertising with the aim to deliver a wide range of benefits to different segments. These segments are considered to be further divided on the basis of use while placing the possible tourists based on the ways through which they utilise the product. These segment groups are to be classified in different classes such as business tourists, cultural tourists, and environmental tourists. It is considerably an important feature to consider while targeting and segmenting tourists because it differentiates the activities of tourists as per the selected destination. It is obvious that Quebec City is not expected to be dependent on the specific tourism operation for generating
A characteristic of the marketing concept is customer orientation. Business activities are mostly engaged to produce a satisfied customer. They are there to Stress on the desires and wishes of a customer this keeps businesses on track with their target market. The best marketing decisions are completed on the foundation of making a massive impact in the market and towards customers. The consumers/people
Marketing In this day and age is vital for a company to perform at its possible best. Marketing’s main focus is to give great satisfaction to a customer. There are many aspect of marketing, these aspects give marketer’s the tools to help strive for the best possible success they can achieve. They hope that they can create exposure for their brand, product or service.
For the introduction, brief information regarding my purchase and the travel and tourism industry is presented. It was then followed by the explanation of the 2 chosen theories from two different chapters.
To increase market share 3. To maintain/improve product and brand image 4. To give quality assurance Promotional objectives are objectives that are used to draw customer’s attention to a product or service, or even a business. Here are some examples of promotional objectives: 1. To make consumers aware of a product or service 2.
A Convention and Tourist Bureau, also known as a Destination Marketing Organization, is a non-profit body that mainly focuses on the development and marketing of a region or country as a prime tourist destination. They are mainly allied with the respective governments to increase the economic development of their destinations by promoting tourism both for leisure and business. The DMOs are the most crucial part of their destination’s tourist industries as they promote the brand awareness of their products to attract more tourists, and in the long run, more revenue.
Tourists are more dependable on website to get the information and overview of destination. Therefore one of the website of bay of island is www.tourism.net.nz, which gives complete information. In this assignment, we will mainly discuss about marketing mix, customer wants, creating value for the customer, destination location and tangible experience from tourism marketing perspective.
Tourism industry has many pillars which makes it effective, destinations, products, infrastructure, tourist security, marketing and so on, one of them is re branding of a destination, which is considered immensely important to cater the needs and wants of tourist and destination itself. This essay will critically evaluate the destination chosen which is London, its current situation for tourism activities, places and services which are offering to tourist and then moving onto the other side discussing the products or places which has not been promoted as like others, re branding them, creating a new slogan for marketing strategies, attracting and giving information to tourist via promotional activities to sell these brands.
When a business aims to be as successful as possible in selling its products and services, it must examine in detail whether or not the products will be attractive and necessary; if the price is optimal; if the product is being distributed in the best locations; and finally, how interest and awareness can be created for the products. In order for a business to target all of these elements at the right people at the right time, it must employ the right type of marketing mix: Product, Price, Place and Promotion.
Promotion. Finally comes promotion - informing the customer on the qualities and advantages of the product so that the potential buyer learns about the product, prefers it to those of the competitors, and has an opportunity to buy it at some place.
Tourism and Hospitality has developed rapidly and becoming extremely important to economy in the world. The income that several countries in the world receive from tourism industry can be reached to $1billion per year. In addition, Marketing is one of the most important factors that help and effect to tourism industry in many positive ways. Marketing evolved in the tourism industry since 1980. It promotes tourism industry by encouraging the tourists to travel at their destination with the strategy that made up to the tourist satisfaction. However, a marketing strategy does not have to be complex, in fact it should be a easily understood which ensure the advantage of marketing of the products and services to the tourist business to obtain positive
1.2 Problem Formulation In the problem formulation part of my report I would describe the overall situation of the U.K Tourism industry. The service concept of “Simply Travel” will give us information about the services provided by the company. I will find out about the customers, competitors of the company. I will find out what political, economical, social and technological factors affecting the company and its demand situation.
Tourism is an important and intricate element to society. It affects economical, social, cultural and environmental elements. Tourism can be argued to have a negative impact on the environment and decrease our already depleting resources, but tourism can also be argued to be a major contributor to strengthening economies, spread cultural traditions and improve people’s lives. Tourism
This week, we are focusing on one aspect of promotional activities which is sales promotion. There are different definition given to the term sales promotion by different authorities and authors, but I will be using Tanner & Raymond (2010) definition which is the activities that complement a company’s advertising, public relations and personal selling endeavours. Pg 243. For example, distributing product samples to customers, an exhibition of product in stores or trade fairs or shows and preparation of printed materials for salespeople to use or displayed at the point-of-sales. Sales promotion is aimed at final consumer and designed to motivate, persuade and remind consumers of the offering.