Repeat customers can create a greater revenue, which mean marketing strategy is necessary to consider about maintaining the relationships with the old customers while seeking out new customers as well (Hussung, 2016). Therefore, with the special characteristics of tourism products, the role of marketing in tourism industry compared with other industries is more important and implementation of marketing tools for a country is considerable. To illustrate, marketing can offer some information about the specific place to encourage the tourists to visit their destination (Laimer & Juergen, 2009). Thus, tourism revenue and international income can be increase by good planning and administration of marketing
It explored the Department of Tourism’s tourism strategy, looked into the proposed possible alternatives for improved tourism in the Malaysia. Finally, it concluded that the aggressive ... ... middle of paper ... ...ause it is bought with foreign currency. Production of goods is various services that tourists purchase, so they need to invest which benefits will get back to the country as well as it will contribute several careers. And also it leads to a current economy in the country as well. The dimension in term of social of tourism is to relax from tension.
In tourism industry, transportation takes a central position and the development of transport system has result a major expansion in tourism industry. Transport system is important for contribution to the national economy is very often held up as an end in itself. Transports consider as public utility and it is important element for the stability of the economy. All kind of transport such as rail, road, water and air has a high tourist demand for many transport companies not only for human but for goods also. Tourist also will consider the transport charge as their expenditure and therefore it is important for the transport companies to limiting the expenditure of the tourist trade.
According to Horner and Swarbrook (2007) tourism involves travelling or being involved in leisure activities. Hospitality involves friendly treatment of guests or tourists and is a very important sector in the tourism industry (Horner and Swarbrook, 2007). Understanding consumer behavior is very crucial towards making decisions about marketing of tourism products and activities. In order to optimize the marketing activity, and thus fully benefit from the tourism industry, it is necessary to understand how consumers make their decisions and the factors that affect the decision making by the tourists. Moreover, it is crucial to understand consumer tastes at various seasons.
Once a community becomes a destination, the lives of residents in the community are affected by tourism, and the support of the entire population in the tourism community is essential for the development, planning, successful operation and sustainability of tourism (Jurowski, 1994). When tourists feel that they are welcome by the host community, they are more likely to return and recommend the destination to others. The relationship between residents and foreign tourists is created by the ratio between the behaviour of foreign tourists in the tourist destination and the way local people perceive this behaviour. How the local people perceive the behaviour of foreign tourists, and evaluate it as positive or negative, is determined primarily by
The notion of motivation plays an instrumental role in decision making as well as desiring satisfaction from consumer perspective. The tourism industry is highly dynamic and influenced by varying forces based on the behaviours of the consumer as well as the aspect of motivation. The concept of tourism typology contributes to a large part in comprehending the aspect of tourist needs as well as motivation. From this perspective, avenues towards satisfying and motivating tourism from around the globe can be developed. Notably, the development of tourism industry in based on the two fundamental concepts, the consumer behaviour and the typology of the tourists.
The product for Destination Queenstown would be promotion the 100% pure campaign as well as promotion Queenstown as a four season destination for travelers. Destination Queenstown is also making new campaigns to promote Queenstown and how versatile it is. Price means the amount spent for a product, activity or amenities. The price to a consumer is the cost and to a supplier the price is revenue. The price of the tourism product should be value for money otherwise tourists will not want to visit the destination.
By attracting these visitors host communities are able to benefit prominently through the stimulation of local businesses and revitalisation of the community which comes about through the increasing demand to host events. Many destinations have realised the potential of event tourism not only being a way to attract and delight tourists, but also as a way to create local enjoyment and also to educate and promote to visitors the culture and heritage of a destination and what makes a destination worth visiting. For many tourists, partaking in an event is seen as a profitable opportunity to take part in experiences beyond the normal everyday experiences. By destinations hosting these events, tourist’s expectations are stimulated and can lead to the motivation of consumption by
The impact of tourism on the economic growth is constantly rising due to increasingly growing size of the tourist market. Domestic tourism also play an important role in achieving the country’s objectives like promoting cultural, Social and national integration. d) Cultural integration: Culture is the most important lifeblood of tourism. Culture and tourism both have a significant relationship. Cultural tourism refers the person’s movement to cultural attractions that is away from their normal place of
(2006) that tourism is a global phenomenon which has impact on the consumption and production patterns of the society. The strong economic and business factors have impact on the positive performance of the tourism. The concept of marketing the tourist destinations are also significant in the strong economics and business factors. The construction of disciplines is good in social sciences which has positive and growing effects and influences on the tourism industry of a country. Inter-disciplinary tourism (Tim Coles et al., 2006) perspective is enthusiastically focused in the tourism studies.