Transmedia Storytelling In The Family Guy

The fans entrance into the story of The Family Guy was only symbolic, two performances of Family Guy Life! were limited only to reading old episodes aloud by the cast members from the stage. The audience did not acquire any new knowledge about the story nor took part in the show so unique and personal experience of a viewer may be arguable. However, when it comes to extractability, which means merchandising, the variety of products is huge: adult costumes of each character, masks, an interactive playset, belt buckles, mugs, t-shirts, board games, wristbands and numerous other gadgets will not let you forget about for favourite show.

The fundamental notion of Transmedia Storytelling is worldbuilding which, due to the complex universe, well-constructed

Simple references to people, places or events external to the current narrative provide hints to the history of the characters and the larger world in which the story takes place do not usually occur in the story. Only few times does Peter ever mention Cleveland’s removal to Virginia but this do not actually constitute and contribute to the notion of negative capability in the overall story. What is more, Ruppel’s notion of intermedial hooks, which refers to migratory cues. Migratory cues are hints made for viewers to look for some more information in other sources that the main narration just to provide a better understanding and make the story more enjoyable for audience, does not exist in the story world as well Summing up, the world of The Family Guy is not really a complex structure and certain lacks restrain audience to enjoy it more on different platforms, with additional information or with a clear connection to the spin-off story. In the way as it is created now, the story of The Family Guy does not seem as a universe waiting to be discovered, but rather a simple story of a family and their friends. The notion of seriality does not refer to existence of series’ episodes only, it is a broader sense. We can think of transmedia storytelling then as a hyperbolic version of the serial, where the