Toys R Us Essay

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The most devastating problem to occur within Toys “R” Us occurred in upper management and their inability to adapt to selling merchandise online, allowing themselves to fall behind market leaders such as Amazon and Walmart. Toys "R" Us and other struggling chains are expected to survive for years, but they will constantly struggle to catch up with the competition while still turning a profit. During holiday 2015, the toy retailer had to resort to "sales prevention" by halting some online deals after a deluge of web orders overwhelmed its ability to get products to customers in time for Christmas. The company had planned to launch its new website ahead of Christmas 2016 but was forced to delay it to fully test the new platform. Toys “R” Us …show more content…

Toys “R” Us was mainly focused about their competitors, Walmart and Target and had planned to lower operating costs, close underperforming stores, and sell off unneeded assets. No one could have expected that Amazon would become the world’s largest online retail outlet while providing essentially the lowest prices available to consumers. Toys “R” Us didn't have the equity or resources to move away from the brick-and-mortar retail, and create a strong online presence along with paying off accumulated debt. Experts argue that Toys “R” Us should’ve invested more capital into developing their ecommerce, but their deal in 2005 left the company with insufficient funds to pursue online sales. Canadian online retail is an exponentially growing market, “with a compound annual growth rate over the next 5 years almost five times higher than the tepid growth of brick and mortar sales across the nation”(A)The Forrester report, “predicts that sales will reach C$39.9 billion and represent 9.5% of total retail transactions in Canada by 2019”

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