Toys R USot Analysis Paper

Toys R US a brand familiar to most Americans officially filed for chapter 11 bankruptcy on September 18, 2017. Toys R US has been struggling for years and it did not come to a huge disbelief to most analysts. Many Brick and mortar stores are struggling with the vastly increasing sector of e-commerce. However, as Toys R US is announcing bankruptcy other retail stores have been bouncing back with an increase in sales and visitors. This paper will address the difference between Toys R US and these other retail stores regarding SWOT analysis.

Strengths:

Toys R US biggest strength is their vast real estate across the country and their ability to provide customers with expedient service for their shopping needs. Brick and mortar stores give consumers instant gratification which can be very appealing if done correctly, all brick and mortar stores have this in common. The ecommerce sector has yet to implement a resourceful way to get products in the customers hands the day they purchase to compete with retail stores. Conversely, the e-commerce sector is trying to implement services to make it possible to purchase items online and get them the same day.

Weakness:

The company had to file for bankruptcy because the management knew the company was incapable of keeping up with their debt payments. Additionally, Toys R US is lagging behind the ecommerce market like most other retail stores. These problem are very concerning and need to be addressed immediately and the company should review their marketing plan. Clearly their current marketing plan is not working and their brand name is hurting. Toys R US may need to change their name to adapt to their new marketing plan because it currently does not reflect a strong enough name in the