Gg Toys Case Study

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. G. Toys is a leading supplier of high quality dolls that are manufactured in two plants within Illinois, one in Chicago, one in Springfield. These dolls are sold in retailors throughout the United States and have an established, loyal customer base due to their high quality and popularity (Campbell & Kulp, 2004). In the last few years, due to rising production costs, their most popular doll, Geoffrey, has seen a decrease in profit margin. In this evaluation we plan to address G.G. Toys existing cost system and offer recommendations on whether management should change the costing system in both the Chicago and Springfield plant. We will calculate the costs of the Geoffrey doll, the specialty branded doll #106 and the cradles using the cost
Under the ABC method, the Geoffrey doll has a very high contribution margin. It would be beneficial for G.G. Toys to increase their advertising campaign to focus on the Geoffrey doll to increase the sales margin. It would also be beneficial for the selling price of the specialty doll #106 to be increased as its true contribution margin was revealed through the ABC method. The contribution margin of the cradle remains consistent, very high, as it is the only product being manufactured in the Springfield plant. Since dolls are often sold with cradles as a package it would be profitable for G.G. Toys to consider pairing the Specialty doll #106 with a cradle in an effort to increase the profit margin of this doll. Bundling products will increase the average sales price for every order. Looking ahead, I recommend that G.G. toys continue in their market research and analysis of each product which will help them to plan for future demand. It would also be beneficial to stay informed of competitors and their pricing. Knowing the competition will help G.G. Toys to understand exactly what their competitive advantages are and help to target their efforts in that marketplace. This will increase their return on their marketing investment and increase their sales yields (Grev,
Toys had a favorable price variance even though they sold less units then they had forecasted. While the price variance is considered favorable as G.G. Toys received a higher than anticipated price, it can also be considered unfavorable. Charging a higher price for the dolls may likely result in less sales which could be one reason for the difference in quantity. It is also possible that a larger quantity of the higher priced dolls were sold which would result in higher sales dollars but a smaller quantity of dolls. It would be beneficial for G.G. Toys to research the quantity of each doll type sold and their price point to determine if this is

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