Toyota Motor Corporation Case Study

analytical Essay
1002 words
1002 words

CORPORATE SOCIAL RESPONSIBILITY 2 Introduction This essay presents a case of a company that has dealt with public criticism from various stakeholders. In the introduction part readers will be able to know the company, its mission, and the type of business that it provides. Later on, the essay identifies the event which was responsible for the strong criticisms promoted by stakeholders, what the specific criticisms were, and the business’ response to the criticisms. All researched information can be confirmed by consulting the reference list. CORPORATE SOCIAL RESPONSIBILITY 3 Toyota Motor Corporation (TMC) was founded in Japan in 1937 by Sakichi Toyoda and is now considered one of the “giants” of the automotive industry. In the first year TMC produced 4013 units. In July 2012 - 75 years later - TMC “worldwide cumulative production tops 200 million units”. As reported by Lowry W. (April 29, 2014), in 2013, TMC is producing cars, trucks, and buses in five continents and leads the world market with 11.8% of share ahead of General Motors and Volkswagen. Financially, (and except for 2008) results have been very positive during the new century. From the FY 2014 Financial Report (May 8, 2014), the shareholder dividend as per March 2014 was 165 yen per share (Total Amount of Payment: 522.9 billion yen, Payout Ratio: 28.7%). Although Toyota USA’s Mission states "To attract and attain customers with high-valued products and services and the most satisfying ownership experience in America." Toyota’s Group uses an official statement called The Global Vision (refer to or ... middle of paper ... ...cial Responsibility. University of Houston. Retrieved from Lowry, W. (April 29, 2014). Why companies like Toyota lead in global automobile market share. The Market Realist. Retrieved from (n.a.). May 8, 2014. FY 2014 Financial Results. Toyota Motor Corporation. Retrieved from (n.a.). (September 3, 2013). Mission Statement of Toyota. Retrieved from (n.a.). 2005. The Role of Business in Society. International Organization of Employers. Geneva, Switzerland. Retrieved from

In this essay, the author

  • Analyzes how the essay presents a company that has dealt with public criticism from various stakeholders. it identifies the event which was responsible for the strong criticisms promoted by stakeholders and the business' response to them.
  • Analyzes how the obfuscation undermined toyota's original best intentions and dented the fragile trust with its many stakeholders.
  • Analyzes how toyota's communication inability was a consequence of poor strategy planning at higher levels of management responsible for tracking vision and mission.
  • Explains that toyota understood that a radical strategy and procedures had to be implemented. they refocused on quality management and internal and external communication strategy of product quality.
  • Explains that toyota motor corporation (tmc) was founded in 1937 by sakichi toyoda and is now considered one of the "giants" in the automotive industry.
  • Explains that toyota learned the hard way, but was able to correct their mistakes with a strong organizational and strategic change.
  • Cites bright, b., brooks, c. and ni, l. on corporate social responsibility.
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