Toyota Motor Corporation Case Study

1002 Words5 Pages
This essay presents a case of a company that has dealt with public criticism from various stakeholders. In the introduction part readers will be able to know the company, its mission, and the type of business that it provides. Later on, the essay identifies the event which was responsible for the strong criticisms promoted by stakeholders, what the specific criticisms were, and the business’ response to the criticisms. All researched information can be confirmed by consulting the reference list.
Toyota Motor Corporation (TMC) was founded in Japan in 1937 by Sakichi Toyoda and is now considered one of the “giants” of the automotive industry. In the first year TMC produced 4013 units. In July 2012 - 75 years later - TMC “worldwide cumulative production tops 200 million units”. As reported by Lowry W. (April 29, 2014), in 2013, TMC is producing cars, trucks, and buses in five continents and leads the world market with 11.8% of share ahead of General Motors and Volkswagen. Financially, (and except for 2008) results have been very positive during the new century. From the FY 2014 Financial Report (May 8, 2014), the shareholder dividend as per March 2014 was 165 yen per share (Total Amount of Payment: 522.9 billion yen, Payout Ratio: 28.7%).
Although Toyota USA’s Mission states "To attract and attain customers with high-valued products and services and the most satisfying ownership experience in America." Toyota’s Group uses an official statement called The Global Vision (refer to or

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...cial Responsibility. University of Houston. Retrieved from
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