Toyota Case Study

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Toyota Motor Corporation is a Japanese multinational automotive manufacturer that is headquartered in Toyota, Aichi, Japan. Toyota was founded by Kiichiro Toyoda in 1937 as a spinoff from his father’s company Toyota Industries to create automobiles. Toyota has been working towards a contribution that would result to a more prosperous society through the manufacturing automobiles and operating its business with a focus on vehicle production and sales. Its first product was created while under a department of Toyota Industries in 1934, three years before its foundation. The company is the leader in sales of hybrid electric vehicles. It is currently producing vehicles under five brands namely; Toyota brand, Hino, Lexus, Ranz, and Daihatsu. (Frisch, …show more content…

In the country, the vehicle is known as one of the luxurious and perfect among other types of vehicles. The vehicle was launched here and is being assembled here as well, giving the citizen a very good perception that it is like theirs. The country is one of the richest countries in the world meaning that majority of the prestigious people are here and it was right to bring this type of vehicle in this country as demand is high thus sales would also be high. The vehicle has been doing well in competing with other types of vehicles categorized as luxurious e.g. Mercedes-Benz, BMW, and Range Rovers just to name a few. It has a good reputation in that it is of high style, the luxury brand of automotive heavyweight, Toyota and has a perfect combination of an outstanding fuel efficiency and potent power. (Capizzo …show more content…

These cars meet the small car and fuel-efficient needs, attracting a majority of middle-class and low-class persons as they are cheap. These cars are durable and very durable. African countries like Kenya, use them in many ways, for example, Toyota HiAce is mostly used to transport people or passengers as well as parcels though others use them for family use. This has made it very popular brand in Kenya as it is of many uses. The vehicle is also powerful and consumes fuel efficiently. This country uses small vehicles for passengers’ transportation, especially for short distances. HiAce becomes a very efficient and appropriate type of a vehicle to use. (Capizzo

In this essay, the author

  • Describes toyota motor corporation as a japanese multinational automotive manufacturer headquartered in toyota, aichi, japan.
  • Explains that toyota's lexus brand was initially directed to countries outside its home country, and mostly the united states. the company was targeting luxurious persons who thought that the toyota brand is of quality below average that’s why they were cheap.
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