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Social responsibility of the company Mercedes Benz
Hybrid cars
Hybrid cars
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Strengths
Good recognition of the Toyota brand
Toyota holds the second position in Australia as auto manufacturer with a market share of around 20%. Prius is the world's first mass-produced petrol-electric hybrid veicle. Toyota is a strong brand with a reliable and high quality image.
Advanced technology with lots of technical features
Toyota Prius is built with a new technology with energy-efficient design. The hybrid engine is environmental friendly combining the power of an electric motor with a petrol engine and as result reducing consumes and the amount of pollutants. The new model offers good autonomy, space and performance with a huge range of high tech optionals. Furthermore as a statement for quality the company offers 8 years warranty for the battery pack.
Good fuel economy
In the last years the price of petrol has been getting even more higher. Hybrid cars allow the customers to save money in low regimes when the car uses the electric engine. It is the perfect solution for the city drivers.
Social Responsibility
Prius helps to save the environment with lower emission of pollutants and is seen as the first car environmental friendly in the market.
Low competition
Toyota Prius is the first hybrid car commercialized in Australia and has only one competitor in its sector.
Weaknesses
Still high price
The new technology used by Prius is still expensive due to the low production and consequently the price of this hybrid car is still too high (from $37,000) and less competitive than the other cars in its category.
Furthermore Pius has a questionable cost/performance ratio compared to other cars in its class and some consumers might choose the old proven reliable petrol-engine car or even diesel ov...
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...e advantages that owners of hybrid vehicles have, the novelty aspect of the engine and the fashion statement that it represents. So while advertising should focus on the rational aspects related to environment and social responsibility, publicity as to be created around emotional factors.
Advantages
The strategy to increase the communication mix in order to create more awareness of the new product and its brand name is a good way to grow the sales because it makes the consumer always to keep in mind the messages of the campaign creating high involvement and conviction for purchase. In addiction the company could take a full advantage of the first mover in the market making the customers loyal to the brand.
Disadvantages
On the other side increasing in communication mix requires very huge budget in order to maintain the high profile of the marketing strategy.
Prius creates a positive image about their brand by designing their cars around the issue of global warming. Whether people believe in it or not, everyone knows how harmful car emission fuels are to the earth’s atmosphere. Prius advertises themselves as a brand that has helped reduce the amount of gases affecting the earth. This gives them credibility for being educated about the problems going on and coming up with a solution to benefit the earth and people. This allows the audience to trust Prius as a whole and their intentions.
reading of 61 mpg city and a 70 mpg highway. Following up the Honda Insight, Toyota released the Toyota Prius which was the first ever hybrid four-door sedan in the United States. In 2002, Honda produced the Honda Civic Hybrid that is identical to the conventional Civic. Toyota also introduced the Toyota Prius II. It won the 2004 Car of the Year from the Motor Trend Magazine and the North American Auto Show. Toyota produced between 36,000 to 47,000 Toyota Prius II in the United States. As the years have gone by, the popularity of the hybrid cars have gone up and more people are deciding to buy a hybrid car than a gasoline car.
There are 3 popular hybrids on the market today which are the Honda Insight coupe, Toyota Prius four door hatchback and the Honda Civic hybrid Sedan. There are 6 new hybrid models on the way to the market which will give families a larger selection to choose from. These cars will allow consumers to save on gas. The consumer gets more miles per gallon with the Hybrid car. These cars can go 600 miles before having to refuel with gasoline which will decrease the amount of money that the consumer will have to pay for filling the gas tank. Also, these cars produce about 90 percent fewer smog-forming tailpipe emissions compared with the average new car, according to Dave Hermance, head of Environmental Engineering for Toyota. Purchasing these cars will also allow the consumer to receive a tax break of $1,500. The price of these cars are no...
A hybrid vehicle is a vehicle that is powered by two or more power sources to move the vehicle (Lampton 2009). Among the types of power sources are electricity, petrol, and hydrogen gas. As of 2011, the world’s best selling hybrid, the Toyota Prius, on sale since 1997 has sold over 3 million units worldwide. Sales of other hybrids are also picking up. (Schwartz 2011)
Since the release of this first mass-produced of the hybrid vehicles the government has been doing a lot of things possible to be involved and also to regulate the purchasing’s of HEVs and PHEVs. Today, the President Obama has created a New Energy For America to plan for changes to its way the United States uses energy. The plan does include a section on the hybrid vehicles and plug-in hybrids. Soon the tax credits will be ended for its regular hybrid electrics vehicles. Now it is known, due to the rapid rate of the HEV sales the government has also withdrawn its tax rebates on HEV models, by giving exclusive tax cuts on EV and PHEV models, which based on its total electric charge that the battery pack can hold. Since then, HEV cars were popular among environmentally conscious drivers.
Most American cars are not hybrids or fuel-efficient, they are usually big SUV’s or trucks that get eighteen to ten miles per gallon. Most of Hondas, Toyotas, and Hyundai’s get around 20 to 30 miles per gallon, and hybrids get 50 miles per gallon. Peoples demand fuel-efficient cars because oil is i...
As one of the leading automobile manufacturers in the world, Toyota ranks within the top three worldwide. Due to their unique business model, they are now have a market share of 14% in the first four months of this year. That is an astonishing 2.3% jump from the previous year. According to Autodata.com, the Toyota City based automaker ranks fourth in United States sales.
Toyota Motor Corporation is a Japan based company, whose headquarters are located in Aichi Prefecture. The company was founded by Kiichiri Toyoda in 1937. Currently the company’s CEO is Akio Toyoda. Toyota is basically into cars and it is one of the top players in the world in this industry. Toyota also owns two other brands namely Lexus and Scion, which gives the company a lot of advantage over it’s other competitors. Toyota manufactures sedans, saloons, suvs, muvs, pick-up trucks and buses. During the year 2013 Toyota had approximately 333,498 employees, who were working globally. In March 2013, Toyota was ranked as the thirteenth biggest organization globally in terms of its revenue. In the following table we can see the financial report of Toyota Motor Corporation in the year 2013-
Hybrid cars use both gas and electric. The gasoline engine is the primary source of power, while the electric motor is used at low speeds. Emissions levels are reduced because the gasoline engine shuts off at low speeds. An additional benefit of the parallel configuration is that no outside source of electric power is required because the engine itself generates the required electricity. A Hybrid Electric Vehicle known as HEV have several advantages over traditional internal combustion engine (ICE) vehicles: Regenerative braking capability, which helps minimize the energy lost when driving. Engine is sized to average load, not peak load, which reduces the weight of the engine. Fuel efficiency is greatly increased, while emissions are greatly decreased. HEVs can be operated using alternative fuels; therefore they need not be depended on fossil fuels (http://www.ott.doe.gov/hev/what.html#hev). Another great thing about these machines is the mpg; on the average, a hybrid car gets anywhere from 55-70mpg on the hwy. This is what makes the car all worth having. Now all this sounds good, but there are some issues that must be addressed.
Significant production and distribution network Toyota’s CCC21 strategy allows them to see a steady increase in their production and sales. As previously stated, in Fiscal Year 2012, the company produced and sold a combined total of 17.4 million vehicles worldwide. Their opportunities throughout their geographic locations (53 manufacturing locations within 28 countries and regions) in addition to their capabilities reach a plethora of customers (vehicles sold in more than 170 countries and regions), thus increasing their revenue. (Worldwide operations, 2016) Weaknesses Automotive recalls Toyota had a decline in sales from 2008 to 2011, and a portion of that reason was due to recalls.
After General Motors (GM), Toyota Motor Corporation is the second largest automotive maker around the globe; although, Toyota ranks in first place in profit, revenue and net worth. Toyota was established by Kiichiro Toyoda in 1937, as a by-product of Sakichi Toyoda's Toyota Industries Company, to produce Toyota automobiles. Headquartered in Bunkyo Tokyo, Japan (as well as Toyota, Aichi); Toyota offers pecuniary services with their Toyota Financial Services division. Toyota Industries, along with Toyota Motor Corporation, make up the Toyota Group. The Toyota Group consists of Daihatsu Motors, Scion, Lexus, Fuji Industries, Yamaha Motors, Isuzu Motors and of course, Toyota Motors. Toyota Motor Corporation operates globally with the automobile industry, which includes 522 worldwide subsidiaries (Toyota, 2010) (Sagepub, n.d.).
Toyota’s uses both differentiation and low cost as generic strategies to try and gain a competitive advantage over their competitors in the automotive industry. The market scope that Toyota uses is a broad one that encompasses nearly every type of customer that is in the market to purchase an automobile. Toyota is able to target such a large market because they have something for everyone. Toyota has four wheel drive trucks and SUVs for the outdoor types or those who live in areas that face severe weather conditions, hybrid models like the Prius for the eco-friendly customers that are interested in saving the environment, along with the standard cars for general, everyday use. Additionally, Toyota provides vehicles for all price ranges.
Vehicles in this day and time are nothing like what they used to be. Over half of the car manufacturers are now trying to build new cars and trucks to be as fuel efficient as they can be. Although hybrids conserve more gas than standard vehicles do, they use gas, also. Hybrids do not use as much gas as the ol...
A hybrid vehicle combines any two power(energy) sources. Possible combinations include diesel/electric, gasoline/flywheel, and fuel cell/battery. Typically one energy source is storage and other is conversion of a fuel to energy. Throughout this essay, the word ’engine’ is used to denote the gasoline or diesel engine. Further the word ‘motor’ signifies an electric motor or the motor/generator(M/G).
Hybrid cars are the transportation of the future. A hybrid vehicle is a vehicle that uses two or more distinct power sources to move the vehicle. Humans have been driving around since the 1880’s. From fuel-efficient coupes, to gas guzzling SUVs, or even the mega-expensive supercars, all use gasoline. Gasoline is the main factor that either makes or breaks the sale of a car. These hybrid cars are environmental friendly and may save some pennies in the pocket but still expensive to buy.