Toy Company Case Study

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In the episode, “Toy Company”, of the show “Nathan for You”, the toymaker has been presented with an idea to get more of his unpopular toy sold. The idea is to get more kids to buy the toys by proving that owning the toy won’t make them babies. Here we will discuss how the issue relates to business ethics by explaining it from a deontologist, utilitarian and a virtue ethicist’s point of view. In the video, Nathan goes to a toy factory, picks the worst-selling toy and comes up with an ad campaign to make the toys more appealing to children to get more of the units sold. He suggests that owning that particular kind of toy won’t make the kids look babies - the very thing everyone wants as a kid. Now the issue is to find what relates this problem to business ethics and we can resolve it to determine whether or not the toymaker should really adopt the campaign. According to the definitions of these ethical theories, a deontologist will review the actions and check if they’re morally acceptable for the toymaker, whereas a utilitarian will go over the outcome of this situation and see if the happiness or satisfaction for both the toymaker and the customers is maximized. However, a virtue ethicist will think…show more content…
Both of these systems have weaknesses too. For instance, the critics of deontology point out that lying is always unacceptable, no matter how much harm it will cause. In this case, they don’t care about the toymaker being unprofitable or the kids not feeling good about themselves. For virtue ethicists, they have a big flaw in their system too. As it’s not rule-based, it relies on qualitative judgement, not logic or consequences. It doesn’t promise that it supports the well-being of both the toymaker and the babies. It relies on social validation and character, which sometimes does more harm than good when making a business

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