It promotes tourism industry by encouraging the tourists to travel at their destination with the strategy that made up to the tourist satisfaction. However, a marketing strategy does not have to be complex, in fact it should be a easily understood which ensure the advantage of marketing of the products and services to the tourist business to obtain positive
Can social media be used as an effective marketing research tool? As a result of the study, stakeholders within the Tourism Sector will benefit by understanding the correlation between a region’s food and culture, they will be better able to brand, market, target and position the destination if they understand the usefulness of social media in the decision making process and the importance of utilizing the available platforms to get tourists’ attention. Therefore, destinations who can provide gastronomical experiences will find themselves within the gastronomy tourism sector. Thereby, upgrading their facilities and train staff to meet tourists’ expectations. By positioning themselves in the designated market they will also benefit from an increase in tourist’s visits, boost sales and grow the island’s Gross Domestic Profit (GDP).
The tourism business is a significant supporting pillar of the Hong Kong economy. It contributed a sum of 22.0% to Hong Kong's GDP in 2014 (Turner). The administration keeps on building up an extensive variety of differentiated vacation spots during that time to improve Hong Kong as a top of the line vacationer goal. A portion of the attractions comprise of The Ocean Park, Hong Kong Disneyland and Ngong Ping 360 (Tourism Commission, 2010). Having these attractions, it will support Hong Kong economy and expand upon their existing status.
The notion of motivation plays an instrumental role in decision making as well as desiring satisfaction from consumer perspective. The tourism industry is highly dynamic and influenced by varying forces based on the behaviours of the consumer as well as the aspect of motivation. The concept of tourism typology contributes to a large part in comprehending the aspect of tourist needs as well as motivation. From this perspective, avenues towards satisfying and motivating tourism from around the globe can be developed. Notably, the development of tourism industry in based on the two fundamental concepts, the consumer behaviour and the typology of the tourists.
Inter-disciplinary tourism (Tim Coles et al., 2006) perspective is enthusiastically focused in the tourism studies. The analysts from different fields are quite interested in the study of tourism. The epistemology space exists within the context of tourism which means that for tourism development it is necessary to know how to do the tourism development? Which factors are important for tourism development? What is the solution of the problems faced by the tourism and to coop these problems?
Researches will evaluate the information and will provide advice, while the businesses will be informed of the possible investment areas. The MTCYS should allocate financial awards or easy somehow the fiscal responsibilities of those tourism operators and businesses who rigorously submit the required data for the database; • Developing a marketing and promotion strategy with year-around promotional campaigns that will serve as image creator and will be used in the local and international market. This strategy should be focused not only in the domestic arena but even in the international ones. It is very important to raise awareness among the public and private sector and the NGOs as well. The more we extend the net of actors in this p... ... middle of paper ... ... behaviors and preferences we should make use of a tourist survey.
The Psychology of Tourism, Elsternwick Victoria: Hospitality Press. Ryan, C. (edited), (2002). The Tourist Experience, 2nd edition, London: Continuum. Sharpley, R., (1994). Tourism, Tourists and Society, Huntingdon: ELM Publications.
WHY PEOPLE TRAVEL: INTEGRATION OF THE FRAMEWORKS Rational for the Integrated Frameworks The theories presented in the literature section have been widely accepted in the tourism motivation and behavior studies. However, this paper will examine the tourist behavior based on the three theories/ frameworks, namely travel personality, travel career pattern, and strangeness and familiarity of tourist experiences. The selection of the integrated models are based on several reasons. Firstly, personality (Plog, 1974, 2001) is one of the main determinants of tourist behavior (Holden, 2005). Secondly, Cohen’s tourist typology are similar to those of Plog’s model in which organized and individual mass tourist (institutionalized tourists) can be attached to dependables, and explorers and drifters (non-institutionalized tourists) into venturers (Tofujay, 2013).
(2003). Value Creation: The Impact of Strategic Alliance on Customer Loyalty. Journal of Quality Assurance in Hospitality & Tourism, 8 (2), 45-65. Nunnally, J. C., & Bernstein, I. H. (1994). Psychometric theory (3rd ed.).
Marketing can easily figure out the satisfaction criteria of the customers, market offerings and value of which customers are keen on. According to Kotler, P. and Armstrong, G. (2000), marketing investigates to attract more customers by adding the best of the value they need, offers advantages of having the product or service and enhances relationship providing value added services regularly. Targeting and capturing customers is one of the most difficult jobs for the companies, marketing strategy ease the way capturing the customers effectively. According to Lancaster, G. and Withey, F. (2007), to being successful, the companies have to be strongly market focused. Marketing builds relation with customers providing superior customer value and attracts them providing value added services as well as increases the number of potential customers in a regular basis.