Understanding the perceptions of business and leisure customers provides the hoteliers with a clear vision of their potential customers' needs. Any country, business or industry in this world are susceptible for economic, political problems or worldwide recession which leads eventually to a decline in business and leisure travel signal and the industry will face unparalleled competitive challenges and then only those who has good understanding of their customers will survive and prosper (Yavas and Babakus, 2005). However, Few studies have been conducted to compare business and leisure travelers and the importance they place on hotel attributes (Dolnicar and Otter, 2003). One of the studies showed that there are significant differences between
Tourism has become much more prevalent in recent times, due in large part to the increasing human population of the earth and the increasing leisure time and dis...
Tourism and Hospitality has developed rapidly and becoming extremely important to economy in the world. The income that several countries in the world receive from tourism industry can be reached to $1billion per year. In addition, Marketing is one of the most important factors that help and effect to tourism industry in many positive ways. Marketing evolved in the tourism industry since 1980. It promotes tourism industry by encouraging the tourists to travel at their destination with the strategy that made up to the tourist satisfaction. However, a marketing strategy does not have to be complex, in fact it should be a easily understood which ensure the advantage of marketing of the products and services to the tourist business to obtain positive
...ch plays a pivotal role in this work as there are several underlying factors which affect tourism and a pre-research is needed to exactly identify the needs and expectations of domestic and international tourists. The title covers a broader scope whereas the study is done only with respect to hoteliers and other accommodation units. Hence reframed title would be more appropriate.
Zainal, Artinah, Salleh Mohd Radzi, Rahmat Hashim, Chemah Tamby Chik, Rozita Abu. Current Issues in Hospitality and Tourism: Research and Innovations. Leiden: CRC Press/Balkema, 2012. Web. . (Zainal et al )
Tourism is an important and intricate element to society. It affects economical, social, cultural and environmental elements. Tourism can be argued to have a negative impact on the environment and decrease our already depleting resources, but tourism can also be argued to be a major contributor to strengthening economies, spread cultural traditions and improve people’s lives. Tourism
Tourism is affected by the stakeholders with whom the destinations are established or the areas that are attempting to attract tourists. The customer stakeholder needs to seek out destinations and packages that appeal to their desires than accepting predetermined vacation packages. The stakeholder’s in the tourism industry need to work together to avoid miscommunication and enhance packages that appeal to clients requests. All the
For the introduction, brief information regarding my purchase and the travel and tourism industry is presented. It was then followed by the explanation of the 2 chosen theories from two different chapters.
Consumer behavior incorporates certain activities, decisions or experiences, which satisfy the needs of the consumers. It concerns all the activities that incorporate consuming, obtaining and product disposing of that precedes and carry out these actions (Darling, 2015). The Consumer behavior remains one of the important areas for research in the tourism and marketing fields in terms of travel behavior or the behavior of tourist (Rid, Ezeuduji & Pröbstl-Haider 2014). There are a few comprehensive literature reviews on the behavior of consumer typically described his injurious area with the help of the existing models or concepts of Consumer Behavior. There are exceptions in the insights of the authors who give the review about