Theories assist in understanding the relationship between concepts; identify a problem and possible solutions and plans to alter the situation. There are various theories which form the basis of the study which includes, consumer behaviour theory, interpretivist theory (Berger and Luckman, 1967) and symbolic interactionalism theory (Carson et al., 2001; Gray, 2004). Discussions surrounding the concept of the expenditure of tourists’ have made a significant impact in the tourism sector. Visiting Friends and Relative expenditure is mainly influenced by socio-demographic and travel-related factor. The consumer expenditure patterns on tourism differ from households to households depending on the socio-demographic and travel related factors …show more content…
Consumer behaviour involves the decision to purchase goods and services; identifying and understanding customer’s needs (Ushadevi, 2003). Customers can be personal (buy goods for personal or household use) and organizational (buy goods to run an organization) (Mostert, 2006; Ushadevi, 2013). This study is focusing on purchases done for individual or household purposes. There are 3 basis types of consumer behaviour theory name: earing related behaviour which focuses on money making; target to satisfy needs directed to individual households and direct consumption (Zalega, 2014). The decision of a customer to purchase goods and services goes through stages however, not all customers follow the same procedures (Abdallat and Emam, 2001). The customer behaviour assists marketing strategies to understand and fulfil the expectations of a customer (Abdallat and Emam, 2001; Bray, 2008). The factors that assists in determining the concepts of consumer behaviour theory include, economic, social and behavioural (Ushadevi, 2013). These determinants play a major role in understanding the theories discussed above. The economic factors depend on the income on individuals on their ability to purchase goods and services. Sociological and behavioural factors are influenced by family, opinion leaders, reference groups, social class and caste and culture on the customer behaviour. On one hand, individual factors of consumer behaviour theory are determined by personal attributes which include: age and life cycle stage, occupation, economic situation, life style, and personality. On the other hand psychological attributes include: perception, learning, belief, attitude and motivation (Ushadevi,
Tourism is one of the biggest and fastest growing industries in the world but it is characterised by seasonality. Tourism is highly dependent on seasonal changes, economic activities and the culture in general. Season is the most important period within the year, in which some certain things are abounding.
Consumer behaviour, which is a part of behavioural economics and of course an important part of buyer behaviour, is the study of the six w’s which are who, what, when, why, where and how. It incorporates features from psychology, marketing and economics. Consumer behaviour tries to understand the buyer decision-making process and how demographics, influences from family and friends and behavioural changes can change the buyer’s decision on a certain good or service.
Consumers make many buying decisions every day*. Research of consumers decision making process are based on questions such as what does consumers buy, where they buy, how they buy, how much they buy, when they buy and why do they buy a specific product. Research done of consumer behav...
Consumer Behaviour is crucial and an important part of marketing strategy. Organizations have to understand their customers, build strong relationships, provide necessary information about the products and services and stay close to them. Many successful companies have recognized the importance of consumers and have sophisticated approaches and detailed data from which to develop organizational and marketing strategies. Consumer behaviour means personal thoughts and feelings, people attitude, trust and experience, the actions they perform in consumption process and also all the things that can have an influence the attitudes. It is important to understand that consumer behaviour is dynamic, needs interactions and exchanges.
Within the study Marketing, a crucial concept to understand is Consumer behaviour. Consumer behaviour according to (Ha & Perks, 2005) can in some ways be described as an Umbrella term / Concept which contains many other sub-topics and concepts that stem from the original concept of Consumer Behaviour. (Soloman, Russell-Bennet, & Previte, 2016) States that Consumer Behaviour is the study pre-Consumption, Post Consumption and Consumption phases of a consumer 's decision-making processes.(Soloman, Russell-Bennet, & Previte, 2016) however, states that the study of Consumer behaviour takes into consideration more than just what is being offered to the consumer in terms of goods and services and the processes involved pre, post and during consumption.
For the introduction, brief information regarding my purchase and the travel and tourism industry is presented. It was then followed by the explanation of the 2 chosen theories from two different chapters.
Consumer is the real asset of any organziation. There are a number of factors that affect on consumer’s buying. Every organziation keeps an eye on those factors and always try to minimize them or have a good impact on its consumer purchase. These factors can be of any type, social, non-socil, cultural and religious factors. In this respect, marketers and producers are forced to conduct intensive market research in order to identify the various external factors that are likely to influence the decision making process or buying behavior of consumers in regards to a particular product. Like other products, tesco sales are also highly affected by these external factors, the paper focus on those internal and mainly focus on external factors of consumer purchase. Later sections focus on personal, cultural and psychological factors of Tesco purchase. Tesco Consumer’s purchasing is highly affected by these social and non-social factors, the paper discusses these factors in its later parts.
Consumer behaviour is consider one of the many reasons that marketers are concern in marketing, because it involves personal, situational, psychological, and social aspects which define why people buy and use goods and services then sometimes they become loyal customers who spread their loyalty to others.
In today’s competitive world where organizations looking for high profitability and market share, consumers have very important role. Companies are looking for capture consumers in order to get larger market share. For this reason organization developed a number of techniques and tools. One of such tools is consumer behavior which has been come from economic theory. Consumer behavior is mainly studying the factors and situations that can affect purchase decisions of consumers. Consumer behavior is being very important discipline of management sciences which help out to understand of customers’ decision making.
Understanding consumer buying behavior entails marketing, relationships, and consumer behavior. Consumer behavior comprises all the consumer decisions and activities connected with the choosing, buying, using and disposing of goods and services. Marketers must pay very close attention to consumer behavior that occurs before the purchase and after the particular product has been used. Studying consumer habits is one of the steps in marketing search and analysis. In addition to other basic principles of consumer buying habits, marketers also need to study the decision and actions of real people. Until recent history the study of consumer behavior was focused on generalized consumer decisions. With over 6.3 billion people, the world is a marketing oyster (Armstrong & Kotler, 2005). The trouble or the task that most marketers face is identifying how to sell their product to those people. There are many ways to sell a product, but identifying the buying behavior of the target market and catering to those behaviors is integral in today's complex society. Consumer buyer behavior is defined as the buying behavior of final consumers individuals and households who buy goods and services for personal consumption (Armstrong & Kotler).
Consumer behavior incorporates certain activities, decisions or experiences, which satisfy the needs of the consumers. It concerns all the activities that incorporate consuming, obtaining and product disposing of that precedes and carry out these actions (Darling, 2015). The Consumer behavior remains one of the important areas for research in the tourism and marketing fields in terms of travel behavior or the behavior of tourist (Rid, Ezeuduji & Pröbstl-Haider 2014). There are a few comprehensive literature reviews on the behavior of consumer typically described his injurious area with the help of the existing models or concepts of Consumer Behavior. There are exceptions in the insights of the authors who give the review about
To achieve and maintain success in such a complex system as market it is essential to every marketing person to understand clearly consumer behavior. Understanding consumer behavior is not that easy as it may seem from the first glance. The reason is that there are plenty of various factors that may influence it in one certain way or the other. When considering each of the factors it is also important not to forget that they ought to be analyzed as different parts of one whole picture, that is, in correlation with each other.
Tourism is an important and intricate element to society. It affects economical, social, cultural and environmental elements. Tourism can be argued to have a negative impact on the environment and decrease our already depleting resources, but tourism can also be argued to be a major contributor to strengthening economies, spread cultural traditions and improve people’s lives. Tourism
The research on consumer behavior assists the organization recognize and forecast the purchase behavior of the consumers while they are purchasing a product. Thus, the study of consumer behavior helps the marketers not only to understand what consumer's purchase, but helps to understand why they purchase it (Kumar, 2004). There are a lot of elements which can influence the purchase decision of consumers such as social influences, cultural influences, psychological factors and personal factors (Super Professeur, 2011). Understanding these factors helps the company to market the product on right time to the right consumers in order to generate more profits. On the other hand, if the marketers fail to understand these components that might influence consumers, they will fail to convince the consumers to purchase that product or will fail to meet the demands of consumers. However, consumer behavior is one of the stimulating and challenging areas in marketing studies being a human activity focused on the products and services. Thus understanding the behavior of the consumers is a great challenge. Moreover, it is not easy to get a full picture of consumer behavior as customers make plenty of different buying decision every day and they usually do not know exactly what influences their purchase. In short, basing on all
Tourism and Hospitality has developed rapidly and becoming extremely important to economy in the world. The income that several countries in the world receive from tourism industry can be reached to $1billion per year. In addition, Marketing is one of the most important factors that help and effect to tourism industry in many positive ways. Marketing evolved in the tourism industry since 1980. It promotes tourism industry by encouraging the tourists to travel at their destination with the strategy that made up to the tourist satisfaction. However, a marketing strategy does not have to be complex, in fact it should be a easily understood which ensure the advantage of marketing of the products and services to the tourist business to obtain positive