• Undertaking a capacity study and elaborating an international standardized system to gather tourism statistical data. This will help to analyze the tourism industry and its market. This statistical information will reflect different aspects of domestic and international tourism such as number of travelers, number of overnight stays, purpose of travel, types of accommodation, economic value of expenditures, etc. These studies will not only help to work out the big picture and determine the future model but they will also eliminate possible negative aspects which will bring in continuous improvements. We should not forget that tourism statistics are relatively new in Albania. For this reason the MTCYS should ask for technical support from experienced agencies or even countries. Together with the MTCYS the local institutions should create a tourism database. It will not only serve as storage for all the information regarding tourism but also these data will be accessible to researches and businesses. Researches will evaluate the information and will provide advice, while the businesses will be informed of the possible investment areas. The MTCYS should allocate financial awards or easy somehow the fiscal responsibilities of those tourism operators and businesses who rigorously submit the required data for the database;
• Developing a marketing and promotion strategy with year-around promotional campaigns that will serve as image creator and will be used in the local and international market. This strategy should be focused not only in the domestic arena but even in the international ones. It is very important to raise awareness among the public and private sector and the NGOs as well. The more we extend the net of actors in this p...
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... behaviors and preferences we should make use of a tourist survey. In this way we will be more aware of what they need, where we should focus our planning and in this way building a strategy will be easier and effective (Refer to the Appendix VI for the full above mentioned surveys) .
The key ingredient in almost all touristic sites is originality. Korça County with no doubts has the right potential to offer a unique experience to the tourists. One way to do so is through the local products. If the service sector is locally owned and the local manufacturers produce more craft goods and other products tourists will be exposed to a more traditional culture which is specific to the Korça County.
Without the realization of the above actions the planning of a tourism development strategy is difficult and it will detain the economic development of Korça County as well.
..., M. A., Kerr, G.E., & Powell, I. (2012). Advertising and promotion. An integrated marketing communication perspective. North Ryde, N.S.W.,Australia: McGraw-Hill Aust. Pty. Ltd.
Vargas-Sánchez, A., Porras-Bueno, N., Plaza-Mejía, M. 2011. Explaining Residents’ Attitudes to Tourism: Is a Universal Model Possible?, Annals of Tourism Research, Vol 38, Issue 2, pp. 460-80.
Tourism impacts can be generally classified into seven categories with each having both positive and negative impacts. These impacts include; economic, environmental, social and cultural, crowding and congestion, taxes, and community attitude. It is essential for a balance on array of impacts that may either positively or negatively affect the resident communities. Different groups are concerned about different tourism impacts that affect them in one way or another. Tourism’s benefits can be increased by use of specific plans and actions. These can also lead to decrease in the gravity of negative impacts. Communities will not experience every impact but instead this will depend on particular natural resources, development, or spatial patterns (Glen 1999).
“Tourist Point of View” is a piece written by Duke Ellington on the album “The Far East Suite.” The piece features the piano, the drums, the bass, the baritone saxophone, the tenor saxophone, and the trumpet. It is a medium to fast tempo piece with a steady percussion section in the background as the saxophones, trumpets, and other horns play in the foreground. This selection is in swing rhythmic feel. The piece has a rhythm and tempo that make it seem like you are on a journey.
The process of livelihood transformation in Komodo Village indicated that the difficult period of bagan fishing and the rapid increase of tourist visit were the significant driving force of the transformation. The livelihood transformation was initiated with the intention of seeking a way around the challenging conditions of bagan fishing. The opportunity to have a much lighter job and easy money has become the main attraction for these fishermen to shift their livelihood to the souvenir business. Although this transformation enabled local people to generate sufficient income, it is premature to conclude that tourism is an appropriate strategy to provide sustainable livelihoods for local communities.
For the introduction, brief information regarding my purchase and the travel and tourism industry is presented. It was then followed by the explanation of the 2 chosen theories from two different chapters.
Tourism in Singapore is one of the biggest service sectors and attracts millions of the tourists each year. Its cultural attraction reflects its colonial history and Chinese, Malay, Indian and Arab ethnicities. Singapore is environmentally friendly, and maintains natural and heritage conservation programs.
The aim of this essay is to carefully examine the existing resources of tourism within the destination their potential and weakness, SWOT and PEST analysis, statistics of tourist visiting and comparing those numbers and their demographic factors so on. Moreover the objectives of this essay is to discuss and me...
time and is therefore perishable. All hotels with a fixed number of rooms and transport operators with a fixed number of seats (railway, air carrier, bus companies, etc.) face the challenge of matching supply to the available demand. Excess capacity that is not sold on a particular day is lost and can never be recovered.
In today’s society nothing is confined to just one country, everything is global. With everything being global, were seeing companies that have attained global recognition, and are known on every corner of the globe. It is no accident that companies, like McDonalds, Apple, and Coca-Cola, are known everywhere. These companies have mastered the most important aspect of reaching global markets, and that is global marketing. Global Markets are not all the same, they vary from one country to the next. And while a marketing campaign maybe successful, in for instance the United States, it could be a disaster in another
This essay is the respond to the Local Council Member who has wrong idea about a common archetype of adventure tourist. This misconception based on ignorance of current tourism industry, could potentially be a dangerous for local economy and development. The local authority must be well informed about present conditions with the tourism market, before they will make a far reaching decisions about the development direction in this industry. Currently, there are many organisations whose monitoring an international tourism business and this knowledge supposed to be good use for our common good.
In recent years, tourism marketing has gone through strategic changes with the improvement in new technologies, the chase of a relationship between customers and suppliers as well as the importance of sustainability issues in marketing. Marketing Tourism reconsiders the needs of the tourists but does not overlook on the long term economic, environmental, social and cultural interests of the local population. So, it means that marketing consider both the tourist demand and effect to society as
There is not really a universally accepted definition of tourism. In 1994 the World Tourism Organization (WTO) revised its definition. It says the tourism comprises of 'the activities of persons travelli...
1.2 Problem Formulation In the problem formulation part of my report I would describe the overall situation of the U.K Tourism industry. The service concept of “Simply Travel” will give us information about the services provided by the company. I will find out about the customers, competitors of the company. I will find out what political, economical, social and technological factors affecting the company and its demand situation.
Vael, A.J. (2010), Research Methods for Leisure and tourism, A Practical Guide, 3rd Edition, Prentice Hall.