Inter-disciplinary tourism (Tim Coles et al., 2006) perspective is enthusiastically focused in the tourism studies. The analysts from different fields are quite interested in the study of tourism. The epistemology space exists within the context of tourism which means that for tourism development it is necessary to know how to do the tourism development? Which factors are important for tourism development? What is the solution of the problems faced by the tourism and to coop these problems?
According to the theory of expectancy, consumers contribute to a large part in establishing the path of the motivation based on the identified expectation. Therefore, the consumer behaviour of a tourist can be developed based on the identified expectation as well as the needs from this perspective. The needs or highlighted desires for an adventure or exploring new cultures are the basis of developing a motivational model (Holloway, 2009). The fundamental aspect towards arousing the morale of tourists involves identifying the needs and expectations. From this perspective, a definite process or avenue of satisfaction is established reflecting on the needs as well as the typology of the customers.
Suresh .K (2000), in his book, “ Innovations in tourism marketing”, pointed out that, competition is triggering innovative promotional strategies by government, tourism boards and other tourism stakeholders with respect to the global tourism industry. The keywords that dominate the modern tourism practices include expansion of the product ranges, cross industry partnerships and customized packages. Certain other measures that can be taken for repositioning of the industry include installation of touch screen kiosks in airports and hotels, and for promoting cyber cafes, email access and online
I will also seek to identify active and dormant parties for development of international tourism and analyze how their capabilities affect how they value rules and their control influence in the industry. Significance of the research The research will identify possible ways of investing in tourism, including the roles played at certain levels in the industry. This will probably boost the way individuals perceive tourism environment (Ruggero, page 4). I will conduct my research in a team that is involved in local and international marketing agencies. Among them, I will consult Acro Global Marketing Agency, International Tourism Consulting Group and Tourism Marketing International Agencies.
It is an organized action plan which includes equating the economic objectives with the quality of life of locals, conservation of environment and conservation of the heritage. Strategic tourism planning is a part of tourism policy (Edgell & Swanson, 2013). Therefore, it can be said that strategic tourism planning needed to be included in the tourism policy for achieving long term economic and social objectives. Strategic tourism planning includes many steps, such as listing the main tourist attractions and developing and enhancing those to boost the tourism (Edgell & Swanson, 2013). This includes enhancing the tourism assets and maintaining the environment to improve tourism activity in the long run.
Researches will evaluate the information and will provide advice, while the businesses will be informed of the possible investment areas. The MTCYS should allocate financial awards or easy somehow the fiscal responsibilities of those tourism operators and businesses who rigorously submit the required data for the database; • Developing a marketing and promotion strategy with year-around promotional campaigns that will serve as image creator and will be used in the local and international market. This strategy should be focused not only in the domestic arena but even in the international ones. It is very important to raise awareness among the public and private sector and the NGOs as well. The more we extend the net of actors in this p... ... middle of paper ... ... behaviors and preferences we should make use of a tourist survey.
(2015) explains the importance of stakeholders with the tourism industry by explaining how each stakeholder influences the industry in offering new destinations, packaging destinations for new clientele, remarketing vacation destination and additional tour companies. Each industry stakeholder has their own agenda in achieving success, but the industry needs to work together in order to achieve success due to the highly competitive nature of business. Economically the industry has been expanding and developing tourism by offering a wide range of destinations and package vacations globally. The industry stakeholders are listening to the customers and offering unique and exciting destinations, thus increasing sales and opening up the tourism industry into a new
According to Horner and Swarbrook (2007) tourism involves travelling or being involved in leisure activities. Hospitality involves friendly treatment of guests or tourists and is a very important sector in the tourism industry (Horner and Swarbrook, 2007). Understanding consumer behavior is very crucial towards making decisions about marketing of tourism products and activities. In order to optimize the marketing activity, and thus fully benefit from the tourism industry, it is necessary to understand how consumers make their decisions and the factors that affect the decision making by the tourists. Moreover, it is crucial to understand consumer tastes at various seasons.
Also, due to an increased rate of unemployment which is a macro- economic problem, domestic tourism seems to decline also. This now calls for the tourism operators to act in such a way that will retain the previously lost position and status in the tourism markets. One of the best ways under sport light is the strategic implementation of CSR initiatives. However, recent studies show that, although the industry is making effort to advance their CSR efforts, the sector still lags behind other industries as observed by McGehee (2009). There is no policy framework to guide and motivate the companies in the tourism industry to be strategic in their CSR initiatives.
Marketing is about value creation of the product or service, the more you add value, the more you will get competitive advantage in the competitions in the market. The purpose of marketing is to build and develop strong relationship with the customer in a specific customer segment. In today’s world of business marketing’s role is to provide differentiations of the products and services and capture a strong customers’ focus and build loyalty for long term business commitments. Understanding the core marketplace, identification of needs, want and demand of the customers and coordination of these tasks is the aim of marketing to satisfy the customers. Marketing can easily figure out the satisfaction criteria of the customers, market offerings and value of which customers are keen on.