Tourism In Fiji Case Study

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Overview of Urbanisation, GDP Deflator and Tourism Output of Fiji
Travel and Tourism Sector of Fiji
The travel and tourism sector of Fiji is growing faster than agriculture and manufacturing sectors. The central government’s final consumption expenditure of Fiji was FJ$741,806,000 in the year 2008. This increased to FJ$1,167,681,000 in the year 2014 . Out of the FJ$1,167,681,000 predicted to be spent by the national government on consumption expenditure in the year 2015, FJ$1,403,000 (0.12%) was spent on tourism and other industries. The central government’s final consumption expenditure on the tourism and other industries is relatively low as compared to its spending on health, recreation, culture, religion, education, social protection,
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Fiji receives tourists from all over the world. Majority of the tourists coming to Fiji are from the UK, Australia, New Zealand, USA, Canada, Continental Europe, Pacific Island Countries and other countries around the world. The number of visitor arrivals to Fiji increased from 82,695 in the year 2000 to 131,733 in the year 2011 (see figure 1). In the past few years, Fiji’s travel and tourism sector has been performing remarkably well. According to Swami (2016), a significant improvement in the performance of Fiji’s tourism sector has been the result of consultation and collaboration between stakeholders of the tourism…show more content…
The urban activities in Fiji support the rural activities in a number of ways. For instance, the value adding and sale of agricultural commodities that is grown in the rural areas of Fiji is mainly sold and consumed by the urban population. The fresh produce market plays a key role in delivering goods from the producers in the rural areas to the sellers in the urban areas at cheap and affordable prices. According to Valemei (2014), there are numerous benefits of urbanization to Fiji’s economy. Some of these benefits are it encourages economies of scale, specialisation, and improvement in the number of people serving customers in the market. Some of the push factors that force people to move out of the rural areas in Fiji are lack of job opportunities in the rural areas, land shortage, congestion, and food insecurity. The pull factors are bright city lights, better education, better medical and infrastructure facilities. Figure two shows that the urban population growth rate of Fiji increased from 274,154 in the year 1985 to 472,957 in the year

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