As we enter the new year, many business owners have still not grasped the concept of Facebook and social media marketing. While many do “get it” and are showing effective results and “social” activity on their pages there are too many cases of business pages not being consistent with their message and/or posting strategies. Every message that is posted from your business page should be carefully thought out to attract the most engagement and have purpose behind it. Your time and others is so important. To not be strategic can become a waste of time and may lose fans because of the lack of important information, too many posts and other ways.
While some have declared Facebook pages as not effective and waste of time, it is hard to ignore a social network that is free to use and has a population of over 1.26 billion (10/6/13). Out of this group, 728 million are daily active Facebook users, including 128 million daily active users in the United States. Ignoring this market is not a wise move. Though there may be some types of businesses that may be a challenge to post on a daily basis, having a presence and being active shows that your business is human and the follower can make and keep the connection going with your (business) voice.
Today, we wanted to share other key benefits and reasons why building a strong presence on your Facebook page will be a great asset to your business and how to best use to your advantage.
Increase Your Leads:
Having a large gathering on a Facebook page is great but connecting with your “likes” through email and other forms outside of Facebook and social media is where you can keep and maintain a more effective outreach and long-term strategy for success. With Facebook seemingly reducing the number of ...
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...ome up with other alternatives in place of yours.
Why not set yourself up to be the most visible company business page possible? Can they be a little time consuming? Yes. Is it worth the potential of traffic to your website via social media and search engines? This is up to you. We believe it is and a healthy way to generate much free traffic and potential customers for your business.
The bottom line is that the active users and potential of Facebook is scary to pass up and not take seriously. There is so many reasons that putting the time in to be active and operating it effectively can make a world of difference in adding to your company’s overall growth. Facebook is one of the many gadgets in your toolbox to help you do the job.
For more great social media tips and advice, visit us on our archived blog area or follow us on Twitter and other social media sites.
Corporate identity is among the top priorities, no matter whether the business is a small scale or lists in the elite echelon. Having profile pages on different platforms including Facebook, LinkedIn, and Twitter helps the businesses to stay connected with the existing customers. The best aspect of social media is that it gives an opportunity of direct engagement with the clients. With Facebook having around 1.2 billion members and Twitter having 250 million active users monthly, it is obviously the best channel for startups to raise awareness about their products, create connection and engaging with customers to drive revenues (Benwell, 2014).
Before social media, people accessed the internet mainly to check their e-mails; they were physically social by meeting other people personally to communicate. Businesses were focused on using traditional mediums, such as TV, print, etc. to advertise their product and services. Nowadays, people have become virtually social; social media have made it easy for more meetings to be conducted through social networking rather than just meeting face-to-face. More and more businesses are investing a considerable amount of time and money to understand the use of social media and how it can benefit them.
According to Nair (2011), “The social media property on the web is exploding and fast becoming a necessary part of the arsenal of any organization. It took 38 years for the radio to attract 50 million listeners, and 13 years for television to gain the attention of 50 million viewers. The Internet took only four years to attract 50 million participants, and Facebook reached 50 million participants in only one-and-a-half years. Facebook, which was originally designed for Harvard students and launched in 2004, has become a phenomenal example of social engagement. By 2009, Facebook had already achieved 100 million monthly active users covering age groups from 13 to 65; by the end of 2010, there were more than 500 million users. (p. 46) With so many people connected through social media and since businesses are dependent on people to thrive, they have been impacted both positively and negatively.
If we think about the Nineties, business enterprises used newspaper, television and radio as mediums for publicizing. We have come a long way since then; now companies can ask their consumers to ‘Like’ their pages and ask them to ‘Share’ the page among their friends and relatives. Today social media is the highlight of everyone's lives and we can all thank Mark Zuckerberg for setting up a network of 1.2 billion of prospective friends, Facebook.
The ability for marketers to make use of user generated content from social networking sites such as Facebook enhances the chances of developing personalized and targeted advertisements and promotional content to specific customers, thus increasing profitability through acquisition of larger market share and competitive advantage. Targeted, personalized and interactive marketing helps to increase customer retention and enhances customer loyalty making a company’s products and services increasingly irresistible leading to repeat purchases and higher profitability as well as reduced customer servicing costs.
It 's required for business people to advertise their product and services when they desire to attract audiences. Facebook can be hugely helpful on that aspects. Whilst having a business page on Facebook is similar to having a website, there are several substantial advantages that just Facebook can offer. The Liking, commenting and sharing are great tools for a business in achieving huge marketing. This directly means that once the business page is liked, individual will receive latest news feeds and updates made by the brands and even their friends and social communities will be able to view them and get motivated towards the page. Overall great strategy to drive
There are also many ways that social networking sites can be used to advertise and promote your company. Ads can be placed on sites such as Facebook, LinkedIn, YouTube and Twitter.
Among the billions of social media users, there is a percentage dedicated to businesses who use social media as part of their marketing strategy. The sheer number of people who use services like Facebook and Instagram on a daily
The second tactic is to use the Starkville Community Market’s social media page on Facebook as a method for vendors to target a wider audience. Currently, Facebook is a social networking site composed of over 400 million active users. Users of Facebook can interact with over 160 million objects including pages, groups, and events (Facebook Press Room, 2010). The Starkville Community Market Facebook page can provide detailed information about its regular vendors at the market. The number of people interacting with the page will help promote more viewers because the average user is connected to 60 pages, groups, and events (Facebook Press Room, 2010). This amount of connection can cause a spiral effect in bringing more people to its Facebook page and allowing new people to learn about more about the vendors at the market.
In this day and age, many individuals simply cannot go without some sort of socialization. Specifically speaking, most participate in online social networking sites. The most popular and used one is commonly known as Facebook. Facebook was created in 2004 by Mark Zuckerberg. By 2007, Facebook had over 21 million users, adding up to 1.6 billion page views every single day. The typical user spends over twenty minutes per day on Facebook and two thirds of the users log in every day at least once. It is not questionable as to why many people have a Facebook account. Facebook is generally efficient, easy for socialization, and not difficult to manage. Most organizations are affiliated with Facebook, as “almost 22,000 organizations had Facebook directories,” as of November 2006. A year after that in 2007, Facebook was named the seventh most popular website (Ellison 1). However, with anything well known, many oppose to using Facebook and hold criticism against the popular network. There are many flaws in the website and the relationships it starts online. Facebook is risking dangerous activities, ignoring privacy laws, and demeaning healthy socialization.
If you 're not careful about the information that you display on facebook, as a job seeker it can limit your opportunities. Facebook in general have privacy issues. Although there is a privacy settings the website is not a hundredth percent private. Even with the friend only setting , you have to be mindful that your friends knows individuals that are not your facebook friend who know other individuals. In other words if you 're engaging your self in inappropriate activity, having distasteful photos, discriminatory comments, employers and prospective employers may come across it which will hinder your opportunities to join that company. Theres also is a positive side to the impact on your professional life. Facebook can be useful when it comes to networking and getting yourself out there finding the right connections. There is a wide variety of professional that uses facebook to promote business, hiring events and briefly educated you about their company. Now thinking about the the negative and positive impacts of facebook how critical is facebook in your
In the modern day of social media, a web presence is a must. By using face book and twitter you can keep connect to your regular customers and advertise successfully. Through use of social media, your location can be passed to your customers. It is also a good way to keep in touch with the general public, to allow for feedback to further improve your business.
We can now connect with each other instantly over the internet. It is quicker and easier to communicate and share with each other now than it has ever been. Massive amounts of people access the internet every day, and a good number of them are using social media. This means that the ability to use social media and use it well is crucial for modern businesses. Whether for public relations or advertising social media is now one of the best ways to access consumers. Especially when it comes to younger generations, if you aren’t online you don’t exist. Social media is an excellent way to establish a presence in the minds of consumers. They can interact and establish a connection with an organization instantly. Social media is cheap and its everywhere. If a business hopes to compete in the modern world having a social media presence is absolutely
Parsons, A. (2013). Using social media to reach consumers: A content analysis of official Facebook pages. Academy of Marketing Studies Journal, 17(2), 27-36. Retrieved from http://0-search.proquest.com.mylibrary.qu.edu.qa/
Nowadays, we are living in the “ technology world”, digital’s century, science and technology are being devolopped like a rain-storm, people try their best effect to serve for human’s infiniti demand. Internet in general and social network in particular are exceedingly funtional tools. Indeed, with over 1.3 billion active users in June,2014 ( Wikipedia), there is no suprise that Facebook has been becoming a leading social network in the world, “Facebook was not originally created to be a company. It was built to accomplish a social mission - to make the world more open and connected” – CEO of Facebook: Mark Zuckerberg (google). Facebook truthly brought many useful; however, it is still “ a double-edged sword”.