Top Social Media Marketing Trends to Help Marketers Dominate In 2016
Want to change the way you leverage social media for digital success this year? It’s time to evaluate your social media strategies, and differentiate great tactics from ones that have under-delivered. This evaluation is really important to come out with a unique social media strategy to rock the markets in 2016. There are a bunch of opportunities which can let you shine on the social media front. So let’s have a look at highly effective social media trends that will help you dominate the market in 2016.
Social Commerce
Facebook and Pinterest, the two most renowned social media brands have adopted the concept of social commerce. With the "buy" button offered by both of these
…show more content…
But with the New Year rollicking ahead, video content is expected to witness substantial growth. To utilize the video trend perfectly in your marketing strategies, various types of videos can be used, for instance, explainer videos, educational videos and entertainment videos. It is up to you how you decide to put your social marketing ideas in videos and then present those to your audience. Relevant video content is a perfect attention grabber & will definitely help you shine through social media in …show more content…
Therefore, ensure you don’t fall back on SEO, after all, it is the vehicle that can take your website to places. Social content is becoming the first choice of search engines and thus social media posts, profiles, reviews etc. are getting more visibility on search results. Notice how while searching anything on Google you can observe several tweets or Facebook posts placed highly on the search result pages. Be prepared to see more social media platforms popping up on search engine results due to the freshness of content
Social media proves time and time again that it can be a very successful tool for helping to grow and expand a business, when used correctly. However, there are many limitations to using social media that need to be taken into consideration. One of the limitations is that companies struggle to determine how their social media platforms are generating sales and profits based on their likes and followers. The ability for a company to identify a concrete methodology to evaluate the success of their social media programs is difficult for most companies and even though who had invested time and resources into assessing this key performance indicator still understand that the methodology used is not necessarily providing them with concrete impact (Sandilands, n.d.). Due to the fact that it takes time for the likes and followers to grow and form a substantial
Today social media with all the many social networks is very popular. With blog sites, videos and networking sites you can see that social networking is the biggest thing out. Social media
Suppose you are marketing a brand? Share videos of athletes wearing your gear or using your sports equipment. If you're not marketing a team, show ordinary people doing a workout, running in a race, participating in an event for charity. The possibilities are limitless.
Stelzner, M. A. (2013). 2013 Social Media Marketing Industry Report. Retrieved 02 28, 2014, from Social Media Examiner.com: http://www.socialmediaexaminer.com/social-media-marketing-industry-report-2013/
If you asked 10 followers on Twitter if they prefer Coke or Pepsi 9 out 10 would probably say Coke. This paper will explore the concepts of social media presence for The Coca- Cola Company. Why do people drink Coke? Why is Coke so popular? Questions such as these will be answered throughout this strategy recommendation project. This paper will discuss and identify the effects of social media, and what will make social media better by research on best practices.
Introduction Facebook is the most popular social networking website that enables users to create personal profiles with information like their location, workplace, academic background, hobbies and religious associations. Since Facebook has become an essential platform for interaction between consumers and businesses, it plays a critical role in personal marketing (Kreitner & Kinicki, 2013). However, Facebook lacks security, which makes it vulnerable to spam, virus attacks, and hackers. Specifically, the website requires entering minimal information about one’s identity to sign up, therefore it is easy for anyone to create an account. Users with a negative agenda mostly misuse these accounts by scamming others.
Instagram was founded in 2010 by Kevin Systrom. Kevin was born on December 30, 1983 in Holliston Massachusetts. As a child, he was introduced to a game called Doom 2, which spark an interest in computer programming. Systrom attended Stanford University and in 2006, received a bachelor’s degree in management science and engineering. After graduating, he joined Google as an associate product marketing manager. Kevin spent two years at Google before leaving to join Nextstop. During his time at Nextstop, he developed a prototype called Burbn and pitched it to Baseline Ventures and Andreessen Horowitz. They loved the idea, and as a result; he received $500,000 to build Burbn. During the development of the
The increased interest of social media usage has led numbers of company and business to provide new experiences for their customer to leverage media platforms to make more efficient and effective purchases (Rad, 2010). In addition, the emergences of Web 2.0 technologies are dramatically changing the web collaboration concepts, which made the web more social and interconnected. The aforementioned phenomenon is called “social commerce”. It is a subset of electronic commerce, which utilize social media, or online media that support interaction and user contributions to enhance the online purchase experience.
Social media platforms offer great opportunities for newsworthy information and help expand the reach of its content. Like everything, there are risk and challenges that occur in these mediums but it is important to keep a free flowing, open realm to encourage creativity and innovation throughout a company’s social media use.
We live in the era of the internet. Basically everything we do or are involved in is somehow related to the internet. This is especially true for businesses, where the internet and social media have a much greater importance and influence. After the boom of social media in the last decade, almost all existing businesses, and some new ones too, got themselves a Facebook page, and since then, there has been no looking back. Since Facebook already had a large user base, who spent a large amount of time online on a daily basis, bringing businesses to social media was in a way, a renaissance in the world of business. Facebook management helped them to get in touch with their target
Social media is an outlet that allows a company to introduce new products, control the speed of how they want to introduce their products and free advertisement. Sending out a tweet or putting up a status would let your customers know about a product that is released. This benefits companies because they spend less money on televised commercials, which takes more time to produce and will not reach as many generations that it could by using social media. Any social media site is free, and it takes less than 10 seconds to put out a post on any website. Facebook has also launched Facebook advertisements, which assist advertisers by showing advertisements to a user based on demographic factors, such as location, age, or gender, and which can further engage the audience by incorporating social context into advertisements, such as displaying when someone’s friend has liked an advertiser’s Facebook page (Li, Lin, & Chiu, Fall2014) . There is nearly 100 million daily active snapchatters and growing. Teenagers are constantly on their phones checking their pages so there is no way they will not know about the product being released. Marketers can discover potential customers for market positioning by filtering the content that online users mention or discuss (Li, Lin, & Chiu,
Social media is pertinent in use of communication throughout today’s organizations. There are many social media platforms that allow organizations to convey communication to potential consumers, stakeholders and the public. “It is essential for leaders to integrate these technologies and seek the best way to use social media and networks to the advantage of the business” (Billington, 2012, p.1). Business owners find that keeping up with current technology trends is essential in having a competitive advantage in the market place and having a strict set of standards and strategy is important in quickly adapting to social media trends.
Social media in marketing is used as an apparatus that builds an identity for a brand and gives awareness that they thought they could have. It does not only respect buyers, but also customer allegiance. Social media is widely-ranged so it can be used in whatever way that best conforms to the strategy and wants of the business. In accordance to the social media marketing report of 2014, a considerable (64%) of marketers use social media for at least 6 hours or more and 41% for 11 hours or more weekly, more importantly nearly (19%) of marketers use up to 20 hours each week on Facebook, Twitter, LinkedIn, Instagram and many more. The report also showed 7 social media platforms that led in 2014 which are Facebook, Twitter, LinkedIn, Google+, Youtube, Pinterest and Instagram.
Purchases on social media has gone from 0 to $1 billon in just two years (Kim-Mai Cutler, 2016). Social media was initially used by brands to connect with their consumers as a way of advertisement. However, social media platforms have evolved to offer far more than cost effective, target media space. Social network platforms such as Twitter and Instagram are creating “one-click purchase” buttons and “Like2Buy” functionalities (figure 2) that will prompt a direct response from the retailer or brand. (Smollan, 2015) Whilst still in its early phases, one can only be intrigued and excited about the possibilities that social media has to offer as a shopping
Redsicker, P. (2014). 5 Social Media Trends for 2014, New Research. Retrieved 25 March, 2014, from http://www.socialmediaexaminer.com/social-media-trends-2014/