Tony's Chips

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Executive Overview The Tony’s Chips web site is to be moved from and external hosting solution to an internal solution. In addition, the site will be redesigned to enable customers to place orders. These are two separate work tasks that should be treated separately and performed by different team members. There are many options for hosting the web site internally, including software choices to hardware architecture. This document will review the tasks that need to be performed, document the process of performing those tasks, and justify the software and hardware choices. Hosting Solutions There are a couple different alternative to how this web site is hosted. The company could host the web site with an external service that maintains their own servers and services. This method is commonly used by start-up businesses and web sites that do not require a huge amount of customization, monitoring, bandwidth, and storage. When a company wishes to have more control over their site and how it is hosted, they can chose to use a server service. With this kind of service, a company that owns a large server farm leases out one or more servers to the company. This allows the company to dedicated servers which they have control over without the need to physically store the server or perform the regular maintenance. Web sites that involve database-driven web applications can eventually require many different servers. This can be a problem for some companies that do not have the logistical capabilities to store these servers on-site. Consider that these servers will take up space, require appropriate cooling, and warrant a sophisticated fire-suppression system. A server farm service will have all of this in place all ready at no additional cos... ... middle of paper ... The conversion rate is the number of visitors who proceed to making an order. The goal is to convert as many customers as possible. If the system’s cart and the checkout system is not intuitive, the result could be a very low conversion rate. Conclusion: The Tony’s Chips web site will be migrated to an internally hosted system consisting of fault tolerance and redundancy. After this logistical process has been completed and all necessary DNS entries have successfully updated, the system will be modified to include an ordering system so that customer can order chips and any other product that is offered. These two objects are separated to ensure that they do not interfere with one another and to limit the number of variables at any given time. With the proposed architecture and design, it is believed that the new system will be highly efficient and effective.

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