Tom's Of Maine: Corporate Social Responsibility

Problem: Many of the standard personal care products available to consumers are laced with chemicals and ingredients known to harm individual health as well as the environment. Savvy consumers are not only increasing the expectation of products that are in line with health conscious and ethical value systems, the global business community also recognizes the expectation of corporate social responsibility to stakeholders. Purpose: The purpose of this paper is to persuade the reader-consumer to patronize Tom’s Of Maine business by purchasing and using its products, not only as a safer and healthier choice individually, but to support a company that engages in corporate social responsibility initiatives. Methods: This paper is based on an examination

The company has earned recognition as one of the “World’s Most Admired Companies” (CSR Newswire, 2013), as well as awards for environmental stewardship (PR Newswire, 2006). The socially responsible corporate model grew out of the 1950’s beginnings of increasing stakeholder concern for environmental and social problems and has developed into a critical business model and proven factor to the success of a company (Barić, 2017).Tom’s Of Maine was founded with the intention of providing personal health care products that were made of natural ingredients, and that were free of artificial sweeteners, preservatives, flavors, colors, and chemicals, thus safer for consumers and reducing stress of the environment. The company not only takes the initiative to use recycled natural materials in packaging and manufacture, they have also instilled programs to support employees and community through philanthropy. By using the position that a company can do well by doing good, Tom’s Of Maine has achieved success by using the corporate social responsibility business

Using a philosophy of “Natural Care”, the company has implemented such self-guidelines as using no animal testing, no artificial flavors or sweeteners in products, and recycled materials for packaging. Tom’s allows its employees to use up to 5% of their paid time to volunteer for an organization of their choice, resulting in support to nonprofits and community-based facilities. This initiative not only gives back to the community, it increases employee morale and thus, productivity (Swallow, Furniss,