Advertisements are the major component of a company’s marketing strategy, and are implemented in order to inform and persuade consumers regarding a certain product, service or institution. The average consumer is surrounded by hundreds of advertisements each and every day. Advertisements are displayed through various means to a large audience, found through the Internet, billboards, or even when listening to the radio. Advertisers use a combination of marketing techniques to draw the attention of the consumer, however, some of the techniques used are either illegal, unethical, or both. When a company attempts to promote a dangerous product, that’s where restrictions are put in place. In recent years, the Government of Canada’s rules and regulations on tobacco advertisements have become exponentially stricter, while alcohol advertisements are still fully allowed amongst the many media platforms. This directs us to question the difference in the two substances, and whether this political notion is actually hypocritical. Stakeholders examined in the paper are the viewers of the advertisements, plus the listeners of the advertisements, specifically the younger audience. Through a brief history of the tobacco advertising rules and regulations, this paper shall depict the ethical issues within advertising alcoholic beverages, and display evidence supporting that alcoholic beverages are no less of a danger than tobacco products, and ultimately should possess the same advertising restrictions. Evidence suggests that the majority of Canadians are actually in favor of restrictions on alcohol advertising. The hypocritical idea of allowing alcohol to be advertised, but removing all tobacco related marketing is further examined.
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Alcohol plays a major role in society today. It is constantly being in our minds through advertisements, whether its commercials or
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We are used to seeing advertisements promoting alcoholic drinks and the use and purchase of these. We can find these ads in the movie theaters, television, expressway, and many other places. Have you ever seen a mockery ad against a drink? Have you ever seen an anti-alcohol advertisement that advises you not to buy a product? This is the case with the brand of Absolute vodka. There is an anti-alcohol ad that mocks against this product. At first glance the ad seems to be trying to convince the audience to have awareness that drinking and driving could bring you to an "Absolute end”. After further analysis it provide statistics where car accidents are linked to alcohol, and how teenagers today are exposed and surrounded to alcoholic beverages before their legal age to drink.
Economically, cigarettes are highly advertised, extremely affordable and accessible to practically anyone. As for the advertisement aspect in the sale of cigarettes, tobacco companies spend billions of dollars per year to advertise their brands. This money is spent on the actual advertisement, and also on manipulating the subconscious minds of teenagers. (Reynolds, 1999) Billboards and magazines lure teenagers to smoke, by using teen idols and appealing photos in their ads. The Canadian Government has been attempting to put a stop to tobacco industries using teen idols in selling their products, by passing Bill C-71, a legislation that forbids tobacco companies from putting up signs for events in which they sponsor. The car racer and teen idol, Jacques Villeneuve can no longer be advertised in his car racing suit as Rothman's cigarettes advertisements are highly visible on it, as this would give off a negative message to teens who look up to him. The only exception to this law however, is that the signs may be put up at the site of the event, in bars or in newspaper...
Thank you for smoking, it’s what big companies like Marlboro and Camel want to let us know, and keep smoking. Tobacco has been around for thousand of years, but today’s cigarettes contain many harmful and poisonous toxins. Yet, its simple: Tobacco smoking kills, reduces economic productivity, and strengthens poverty. But lets be frank, everyone’s aware of these issues already, everyone’s out to get cigarette companies; however, there’s a bigger problem. What happens when cigarette companies target today’s children?
A lot of the time, teens think it is ‘cool’ to drink because everyone else does it. Almost every television show that young people watch have some underage substance abuse, leading adolescents to believe that it can’t be that bad. While society plays a big part in this huge problem, both teens and parents need to learn that there can be severe consequences from as little as one drink. Allowing them to think this kind of behavior is acceptable will haunt them for the rest of their lives, even if they are not alcohol related. Believing that such behavior is acceptable now will lead them to bad decision-making skills in the future when faced with an ethical decision. Teens need to know the major effects can come from underage drinking before going to that party or when being pressured into something they may not be willing to participate in. It is obvious that the long and short-term effects of alcohol abuse can be easily avoided by getting educated and thinking before engaging in any self-destructive
Tobacco companies should be prevented from using advertising tactics that target teenagers. There has always been controversy as to how tobacco companies should prevent using advertising tactics to target teenagers. As controversial as this is tobacco companies shouldn’t advertise teen smoking. Many teens may be lured to believe cigarette advertising because it has been part of the American Culture for years, magazine ads and the media target young people, and these companies receive a drastic increase financially; however, the advertising by these cigarette companies has disadvantages such as having to campaign against their own company, limiting their cigarette advertising and becoming a controversial dilemma as to encouraging teenagers to smoke. From billboards to newspaper advertisements, cigarette promotions started becoming part of the American Culture.
There is little to no mention of any statistics that might show when, and thereby, why, cigarette smoking gained popularity. The author also fails to provide cultural context in many areas. Alleged masculine values in America are presented as fact, when there is no evidence, aside from the author’s word, that this is true. The arguments would be much stronger had the author successfully differentiated between correlation and causation. At times, the article is unbalanced, such as the argument surrounding post-World War Two advertising. Within the article, it is unproven that there was a spike in cigarette smoking in men. It was also unproven that the advertisements had an effect. The article ignores the possibility that the increase in smoking among men was merely a consequence of reaching a few opinion leaders. As cigarettes are such an addictive product, simple curiosity in the privacy of one’s home may have turned some men into smokers.
Each year 440,000 people die, in the United States alone, from the effects of cigarette smoking (American Cancer Society, 2004). As discussed by Scheraga & Calfee (1996) as early as the 1950’s the U.S. government has utilized several methods to curb the incidence of smoking, from fear advertising to published health warnings. Kao & Tremblay (1988) and Tremblay & Tremblay (1995) agreed that these early interventions by the U.S. government were instrumental in the diminution of the national demand for cigarettes in the United States. In more recent years, state governments have joined in the battle against smoking by introducing antismoking regulations.
In this article “Tobacco Advertisements Encouraging Smoking” the author claims that the advertisement makes cigarettes most successful product in American history. According to the office of the Surgeon General, in1998, tobacco companies spent 6.7 billion dollars on marketing (Williams.pp.50). We see the big poster on the wall and a hero demonstrates smoke as a good behavior in the move. As we look back to 2007 campaign for the feminine Camel No.9 brand, girls’ night parties, gift bags, and print ads in fashion magazines had a significant impact on teens. Indeed, tobacco companies have a strategic advertisement for consumers to smoke (Roman pp.1). However, I believe that the tobacco companies maintaining cigarettes ads in order to play role in people life to make a decision to smoke. As I see the three main reasons to start smoking; Advertising, Friends smoke, and Family members smoke.
Cigarette advertisements on television always seemed so appealing. One is painted such a glamorous and fashionable picture of, say a beautiful woman asking a handsome man to light her cigarette. It is made to look like something that makes one hip or cool, to even look romantic. James Hodge from the Journal of Law, Medicine & Ethics states: “Ads depicted smokers as carefree, independent, and rebellious.” (370). People were
As the current legal drinking age remains to be 21, adolescents today are increasingly drinking large amounts of alcohol behind the backs of others. Along with this being illegal, alcohol-related dangers within our youth like dependency, disease, and irresponsible behaviors are problems that many are finding ways to prevent by increasing awareness; some people have even suggested that raising the drinking age would be the ultimate solution. However, is the constant routine of warning adolescents and preventing them from drinking really working? Based on the vast number of anti-alcohol programs in schools and existing laws forbidding the use of underaged drinking, today, there are still increasing reports. Instead of repeatedly preventing our
Saffer, Henry. "The Effect of Advertising on Tobacco and Alcohol Consumption." The National Bureau of Economic Research. The National Bureau of Economic Research, Dec. 2004. Web. 08 Dec. 2013.