Tobacco Advertising And Its Effect On Society

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Alcohol accounted for one in ten deaths among working-age adults age 20-64 in 2010 (Center for Disease Control). Despite alarming statistics like this one, large alcohol companies continue to have the right to advertise. Alcohol should be subjected to the same stringent rules that tobacco is controlled by. Tobacco advertising was banned because of tobacco’s negative health effects to smokers and because of secondhand smoke. However alcohol not only harms the user but is also directly responsible for ruining many non-drinker’s lives. However Beer commercials are still allowed to run during major sporting events such as the Super Bowl and the NHL Stanley Cup playoffs. During the average commercial break it is likely that you will see at least one advertisement for some form of alcohol. Also, these events are extremely popular among teenage kids who are then influenced by these commercials early in their life. Opponents of my thesis will say that alcohol causes far less deaths than tobacco does. To this I say how can you put a price on a life? Does the mother who lost her son to a drunk driver or the wife who lost her husband care that their loss was only a small loss when we are looking at numbers? Alcohol causes about 88,000 deaths per year in the United States (National Institute on Alcohol Abuse and Alcoholism) and I don’t think this number should be ignored. This makes it the third leading preventable type of death in America this should definitely qualify alcohol for an advertising ban. In 2012 24.6 percent of people in America reported that they engaged in binge drinking in the last month (NIAAA). Binge drinking is defined as four drinks for women and five drinks for men in about two hours. Drinking in excess has... ... middle of paper ... ...who do not drink. Its negative effects draw many comparisons to smoking and therefore it should be subjected to the same rules. It causes many thousands of deaths per year, a great burden on the United States economy, and a lot of emotional damage that can’t be measured. If the amount of advertising that these companies are allowed to use was diminished or if the government sponsored commercials that were anti-drinking in nature all Americans would reap a great benefit. Even though it may seem impossible to change such a large part of American culture, we must remember that smoking was a major piece of American culture until a determined advertising campaign made it much less popular. If the people step up and take action against alcohol advertising the nation will suffer less economic damage, and most importantly less people will die or suffer emotional trauma.
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