Tobacco Advertising

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Young children and teens are the easiest target for Tobacco Companies. Tobacco Companies have found ways to dodge the restrictions and regulations that the Federal Food and Drug Administration (FDA) have put into action. Though Tobacco Companies claim their forms of advertising does not influence children and teenagers, their advertising techniques and icons clearly have a huge effect on young audiences. Some people may wonder why there are restrictions on tobacco advertising, and others will give facts to argue reasons why. The FDA believes Tobacco Companies aim their products towards minors, though Tobacco Companies deny they do. Yet they claim their target audience is from the ages 18 through 21. Though these are the age groups they hope to target, other age groups are being targeted as well. These age groups are children younger than the age of three years old. In the article Smooth Sell by Susan Cohen, Tye, a man who was getting an MBA in 1985 at Stanford University, was driving through the south of San Francisco with his 5-year-old daughter when she spotted a Marlboro billboard that excited her so much she began squealing with delight. He explains, “She was jumping up and down and saying, ‘Look, Daddy, horses!’” as they passed the glossy image of galloping hooves splashing through a stream. Tye says he realized with a shock that, whether Philip Morris intended to or not, its imagery was reaching children (Cohen). Children have been sucked into the imagery Tobacco Companies provide to advertise their products. Tobacco companies have found more than just billboards to reach children, they created popular icons that a number of children were familiar with. Furthermore, since young children have been introduced and exposed to ... ... middle of paper ... ...rbaum, Michael Felberbaum. “Judge Blocks Graphic Images on Cigarette Packages.” Richmond Times-Dispatch 29 Feb. 2012: n.pag. Print. Herington, Matthew R. “Tobacco Regulation in the United States: New Opportunities and Challenges.” The Health Lawyer Oct. 2010: 13. Print. Lewis, Karen. “Addicting the Young: Tobacco and Pushers and Kids.” Multinational Monitor Jan. 1992: 13-17. Print. Sullum, Jacob. “Cowboys, Camels, and Kids.” Reason Apr. 1989: 32-39. Print. - - -. “Does Advertising Turn People into Smokers?32.” Reason Apr. 1998: 32-39. Print. Zukumumpa, Henry. “Uganda Should Ban Tobacco Advertising.” SIRS. ProQuest, 16 May 2013. Web. 12 Dec. 2013. .

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