Q1. Because TiVo and ReplayTV are shifting the power over viewing behavior from the broadcaster to the viewer, should broadcasters develop their own TiVo-like systems?
Ans. Broadcasters don’t have to develop their own TiVo-like systems, however, TiVo and other similar systems should support broadcasters by giving them some power or help. This could happen by, for example, helping broadcasters to show different ads to different viewers, according to their interests.
Q2. Should broadcasters try to block the sales of such devices legally on the grounds they contribute to copyright infringement? Or should they develop business models centered on viewers paying for content? In your answer, be sure to describe the threats and opportunities that the new recording devices and services represent for the TV networks and advertisers.
Ans. If we had to choose between the two options given, we’d rather say that broadcasters should develop business models centered on viewers paying for content. Nowadays almost every house has content paid channels, and people watch these channels more often than the free channels because of the better shows and movies these paid channels show. So if one of the free channels start showing better shows and movies and let viewers pay, there will be more loyal viewers to this channel, and so it is a good opportunity for advertisers. If these viewers are using TiVo and usually skip commercials, advertisers should start being very creative with their ads by, for example, having very bright and florescent colors which will attract viewers even when forwarding the ad.
Threats: ppl might skip ads/ ppl might not pay for such channels/ if the number of ads decreased, program quality will go down.
Opport: ppl will have ads recorded for later reference/ ppl will watch tv more often than before because they like it more with their systems/ networks might want to show more live shows so that viewers wont be able to skip ads easily.
Qa. Free television is possible because advertisers pay for the content by paying for commercials placed in the TV broadcasts with the expectation that consumers will watch them while watching the programs. With the new technology mentioned in this case, it will be possible to skip over the commercials. Is this technology going to eliminate free television?
Goldman opens our eyes here to the idea that advertising is something required for the free-market to function properly. One of the biggest things in the market affected by advertising is media which would not exist at a fair market price today if it were not for advertising. Goldman continues to justify this argument up by pointing out that, at its core, advertisement is just a way to provide information, nothing more and nothing less. It is there to make people aware of their options and show them what is available on the market. Goldman also points out that there are multiple arguments for and against advertising as a whole and what it is meant to accomplish, this in itself allows for one to conclude that advertising is exactly like any other product of the free m...
The data compiled by the Nielsen Media Research is essential to TV programming across the United States and in Canada. It monitors television ratings and estimates audience sizes by providing the highest quality of accuracy, allowing the television marketplace to function effectively. This information provides programmers and commercial advertisers with the awareness of people’s viewing habits. Depending on air times and the popularity of certain shows, the station calculates the advertising fees that generate a majority of its revenue.
The case is about the introduction of Tivo, a new service that provides the TV viewer the flexibility to watch what they want when. The product is expected to change the way people watch TV by offering them the flexibility in programming, skipping commercials, pausing live TV and recording programmes for future viewing.
TiVo has diversified itself in the industry by promoting their system as user friendly and innovated features such as viewing digital photo's wirelessly from a P.C and even a suggestion engine that selects consumer preferences. Marketing seems to be the best competence TiVo has thus far. These unique marketing techniques have made TiVo the most well known DVR and set the standard in the market. Many consumers acknowledge DVR's as TiVo's.
TiVo's problem rests in its inability to convince consumers to change their television consumption habits. Improper targeting and positioning have led to an ineffective product, price-point and promotion strategy that has stranded TiVo in the chasm between the early market and the early majority.
having advertisements aired to a certain consensus at the right time. All in all the television plays a pivotal role in shaping the life of people in this culture.
27 Jan. 2012. Greenblatt, Alan. “Television's Future.” CQ Researcher, Vol. 17 (2007, February 16): 145-168.
The Digital Video Recorder used in modern entertainment systems can now be replaced with an easy to use streaming video devices. As the online video libraries grow to include more content, eventually streaming set top boxes will provide this functionality, without the need to schedule recordings or manage space used by previous recordings. One additional advantage, often referred to as TV Anywhere, allows viewing of online content from a variety of devices, as long as an Internet connection is available. Now the real motivation that drives many Americans to consider these alternative options is money.
This essay is going to examine how advertising strategies used in different market structures affects profits of the firms. This essay is being written based on Advertising, an article by Geoff Stewart, in which he examines “how do firms determine their advertising strategy”. In this article he uses Monopolies as an example of a non-competitive market and Oligopolies as an example of competitive markets, so in this essay Monopolies and Oligopolies will also be used as examples. However other competitive markets include perfect competition and monopolistic competition.
Advertising-the art of "selling it"-pervades America's various industries, and helps to shape the way in which basic institutions many assume to be unbiased operate. Many assume that the influence of advertising is obvious in television, and it is perhaps this assumption that makes the in fact very subtle but complete influence of advertising on television media so dramatic. Television commercials are indeed rather obvious on the surface, but their influence runs much deeper than the 30 second slot allotted them in between scheduled programs. In fact, one news manager for a television station said that regular television programs are just there to fill the blank space between the commercials. For example, ...
... viewing quality becomes and the more channels we can get, the more people are likely to stay inside. Don’t get me wrong, I love TV, and I feel that it is one of the most important inventions that this world has been blessed with; but I feel that it is taking away from some of the “realness” of our lives. People are becoming less healthy, they are developing eye and other health problems, and they don’t know what is real and what is not any more. I hope that in the future television designers and makers can develop so new technologies that would improve and not worsen our environment. The television is a very helpful and important tool that has had a great impact on our society, but we need to be aware of how this tool has also affected out environment as well, so next time you watch you television, think about what impact you might be having on our environment!
Nowadays, advertising is a very big business. Very often is the major means of competing among firms. Furthermore, supporters of advertising claim that it brings specific benefits for consumers.
Advertising can mean many different things in today’s world. When advertising first was developed it was done by would of mouth and the classic flyer or poster, which is the traditional media. Then it moved up to using broadcast media such as radio to help capture a bigger audience. After that it moved towards the television where an even bigger audience could be reached. Lastly companies started to realize the shear amount of traffic that was generated by the Internet.
People need to be aware of the advertisements , setting their behaviors correctly and carefully and need to be smart about their consumption . This is exactly how people should act against the advertisements and advertisers should be conscious about what are they doing . They should analyze and check their project before releasing it . What is necessary and what is not really needed should be balanced according to Ethical Standards . Unless they do not obey the rules , government should break in and put some restrictions .
“How long you figure before we save up and get the fourth wall torn out and the fourth wall-TV installed?" If I think of the future of media I remember this quotation from Ray Bradbury’s “Fahrenheit 451”. Will television remain an important part of mass media or will the Internet kill it? What role are mobile devices going to play and what about movies in 2020?