It is concerned to manage the process that turns inputs like raw materials, energy and labor (human resources- staff or workers) into outputs such as goods and services. There are two terms about operations management, which is supply chain management and logistics. Operations management has firm foundations
Marketing can easily figure out the satisfaction criteria of the customers, market offerings and value of which customers are keen on. According to Kotler, P. and Armstrong, G. (2000), marketing investigates to attract more customers by adding the best of the value they need, offers advantages of having the product or service and enhances relationship providing value added services regularly. Targeting and capturing customers is one of the most difficult jobs for the companies, marketing strategy ease the way capturing the customers effectively. According to Lancaster, G. and Withey, F. (2007), to being successful, the companies have to be strongly market focused. Marketing builds relation with customers providing superior customer value and attracts them providing value added services as well as increases the number of potential customers in a regular basis.
INTRODUCTION In the current market every organization are trying to determine a way and maintain competitive advantage over the other organization in the same industry. The organization tries to prepare the products that satisfy the needs of customers to the maximum. After the production process is completed, the organization implements the marketing strategy to make the product reach the customers. Selling is a key part of any successful business, and most people will find that they need to use sales skills at some point in their working life – if only to persuade or win an argument. (P1.2) Buyer behavior and the decision making process in different situation.
Effective marketing involves strategic concepts. Some of which include how companies use marketing to Place, Promote, and Price their Products. More importantly, an understanding of the marketing concept, the marketing strategy, and the marketing plan is required for a company’s marketing efforts to be successful. The purpose of marketing is to identify customers’ needs, and meet those needs so well that the product almost sells itself (Perreault et al., 2014). When the marketing process performs well, the customer will be satisfied and buy again.
As a Business Administration major I have learned there are several different components that make up a successful business, and it is important that everyone work together to achieve a common goal. The ultimate goal of most companies is to create a product or service that will gain a place in the market and stay there. Customer relationships are the most important factor for companies to consider when aiming toward success. What can companies do to improve customer relationships? Improving customer loyalty means the customer keeps coming back even if they are not always completely satisfied with the product.
Effective training builds confidence and motivation in sales representatives, thereby increasing the probability of successful performance. Also, in turn, training helps marketing unit by keeping sales representatives in the line with marketing program objectives. The sales representatives report directly to sales management, but also work closely with product management on matters concerning pricing and product specifications. The sales force must be directed in a way that is consistent with the company's polices and marketing objectives. Critical supervisory tasks are continued training, consulting, assistance, and other activities that help sales representatives plan and execute their work.
Sales and marketing play an important role to maximize revenue, profit and market share in the company. To achieve the goal, sales and marketing department will carrying out market surveys of customers’ needs so that efforts can be made to develop products or services that customers’ want. For instance, Yakult is under the management support division. The objective for sales and marketing department in Yakult’s company is to promote their new products to attract and influence more consumer buy their products and increase the sales of the company. Hence, most of the sales and marketing department will have their own managers to create and manage the department budgets such as create an effective and cost-efficient marketing management strategy to persuade the consumer to purchase the
HR brings the business perspective while other departments (management, finance) are looking directly at numbers. HR knows people and how to enhance human capital and make the right personnel investments. When properly used, HR can have significant changes and positive results on and with a company due to its knowledge and existing capabilities. In order for HR to make significant contributions, as aforementioned, they need to be allowed to and be worked with by management to achieve common goals (Hults,
The manager not only display his human skills to his employees but also to his customers, as Lisa McQuerrey stated in her article, ‘Finding and keeping customers is one of the managers most important management undertakings because revenue from customers keeps the business alive. Managers must have the management ability to juggle clients, trouble-shoot problems, oversee customer interactions with employees and ensure that customers are
As the name suggests, supply chain refers to the network or system of people, organizations, various activities, processes, resources, information and activities. All of these factors are involved in supplying the product or a service to the customer from the supplier’s end. Supply chain activities have three different aspects with an ultimate goal of forming a final product. They may include transforming natural resources, or conversion of raw material and/or components into finished product. The performance of the supply chain process depends on a number of factors associated with the process.