Though magazines and newspapers belong to the same category (printed

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Recommended: New media and traditional mediadigital media

Though magazines and newspapers belong to the same category (printed

media), they can still fulfill totally different goals when it comes

to advertising. The most

Analysis of newspapers & magazines

Introduction

The intention of this assignment is to state the advantages and

disadvantages of magazines and newspapers (printed media). As the

advantages and disadvantages of both differ, we decided to separate

the different media in order to get a clear overview of both types

regarding marketing communications. Printed media is a good medium for

using cross-media communication, but it is also a good way of getting

local recognition.

Newspapers

Newspapers permit an advertiser to reach a large number of people in a

city, town, and region or within a specified geographic area.

Newspapers are one of the major advertising media for the smaller

retailers and some larger corporations. Newspapers are normally

created and bought daily. A few examples of newspapers are:

- The Irish times

- The Irish independent

- The Letterkenny post

The newspapers stated above all have a different geographic

distribution and this also affects the ads that are in these

newspapers. Social groups, demographic characteristics and other

identifiable segmentations are also usually linked to certain

newspapers, which make it more appealing to advertise a product or

service that corresponds mostly with the newspaper’s “personality”.

Advantages of newspapers

- High...

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